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You know the hype is paying off when a piece of movie merch<\/a> sells out before the film even hits theaters. Right now, the most wanted fashion item is not a niche designer bag or an impossibly exclusive sneaker collab, but rather a slinky windbreaker with the title of Timoth\u00e9e Chalamet<\/a>\u2019s new movie, Marty Supreme<\/a>.<\/p>\n The sporty jacket, in a \u201990s-inspired colorblock design, looks like something out of the Nautica catalog of most millennials\u2019 childhood, or a vintage Ralph Lauren design with a flashy twist (the embroidered stars in the front). The piece was created by Doni Nahmias (of Nahmias), Chalamet\u2019s stylist Taylor McNeill, and A24, who is behind the movie.<\/p>\n It retailed for $250, and was made in black, red, blue, and a bright orange that has come to be associated with the film. The blue ended up being the clear fan favorite, but all colorways sold out fast in an if-you-know-you-know pop-up that was held in SoHo on a random Thursday in November. Now, resale sites are upping the price on the viral windbreaker, and there\u2019s no word on when, or if, more will be produced.<\/p>\n Fueling the fire of the collective obsession for the piece are the celebrities. We first saw the jacket on Chalamet, of course, followed by his girlfriend, Kylie Jenner<\/a>, who wore it<\/a> to a New York Yankees game she attended with him back in October. Since, the merch has been spotted on Kendall Jenner, Justin and Hailey Bieber<\/a>, Tom Brady, and Kid Cudi, to name a few. During the Las Vegas F1 Grand Prix<\/a>, some influencers were also spotted in the jacket.<\/p>\n The virality of this piece of merch may remind us of Beyonc\u00e9\u2019s \u201cLevii\u2019s\u201d collab for Cowboy Carter, or Zendaya\u2019s \u201cI Told Ya\u201d shirt by Loewe that took the spotlight during her Challengers press tour, or even the trans rights \u201cProtect the Dolls\u201d tee. But have we ever, in modern history, seen any piece of movie merch<\/a> go as viral as Timmy\u2019s?<\/p>\n