<\/p>\n
CENTER VALLEY, Pa. & NEW YORK–(BUSINESS WIRE)–
\nLiberty Sports Group (LSG) and its food and beverage division, Front Row Hospitality (FRH), today announced a multi-year partnership with Shift4 (NYSE: FOUR), a global leader in integrated payments and commerce technology, to become the exclusive technology partner for Liberty\u2019s growing portfolio of sports, entertainment, and live experience properties throughout North America.\n<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251202480864\/en\/<\/a><\/p>\n \nUnder the agreement, Shift4 will provide SkyTab Venue technology for integrated point-of-sale and guest experience solutions, and will also power payments for merchandising, retail, and e-commerce operations across Liberty\u2019s managed venues and client partners. The partnership strengthens Liberty\u2019s commitment to delivering fully integrated, scalable solutions that enhance operations and elevate the fan experience.\n<\/p>\n \n\u201cThis partnership with Shift4 is a major step forward in how we integrate technology across our venues and live experiences,\u201d said William Anderson, Chief Strategy Officer of Liberty Sports Group. \u201cSkyTab Venue gives our operators the innovation and flexibility they need to elevate performance and deliver a seamless guest experience.\u201d\n<\/p>\n \n\u201cShift4\u2019s platform helps us unify every part of the fan experience while enabling our clients to operate more efficiently and profitably,\u201d said Joe Scott, Vice President of Growth & Strategic Partnerships at Liberty Sports Group. \u201cIt\u2019s a natural alignment of technology and hospitality that strengthens our ability to serve partners at the highest level.\u201d\n<\/p>\n \n\u201cWe\u2019re proud to partner with Liberty Sports Group and Front Row Hospitality to bring our cutting-edge SkyTab Venue technologies to venues and live experiences across North America,\u201d said Dustin Alpert, Head of Sports & Entertainment at Shift4. \u201cOur shared vision for seamless, data-driven operations and superior guest engagement makes this an exciting collaboration that sets a new standard for the industry. This partnership builds on Shift4\u2019s leadership in powering commerce at thousands of stadiums, arenas, and entertainment venues across every major sports league in North America.\u201d\n<\/p>\n \nThe partnership further expands Liberty\u2019s operational capabilities across its divisions, pairing cutting-edge commerce technology with its global purchasing power, an expansive vendor network, and hospitality expertise. By leveraging Shift4\u2019s proven technology stack\u2014already trusted by thousands of premier sports and entertainment venues\u2014Liberty and Front Row Hospitality are positioned to deliver one of the most comprehensive, operator-driven platforms in the industry.\n<\/p>\n \n\u201cThis is a powerful partnership with a proven industry leader,\u201d Anderson said. \u201cIntegrating Shift4\u2019s technology into our strategies gives our clients immediate improvements in both operational performance and the guest experience.\u201d\n<\/p>\n \nThe partnership underscores Liberty\u2019s commitment to building a modern, integrated technology framework that supports its expanding portfolio of venues, teams, and live experiences.\n<\/p>\n \nWith Shift4, Liberty\u2019s clients gain access to enhanced operational tools, stronger data visibility, increased efficiency, and a frictionless guest journey\u2014delivering meaningful value on both the operational and fan-facing sides of the business.\n<\/p>\n \nAbout Shift4<\/b>\n<\/p>\n \nShift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit www.shift4.com<\/a>\n<\/p>\n \nAbout Liberty Sports Group<\/b>\n<\/p>\n \nFounded in 2008 and headquartered in New York City, Liberty Sports Group is a next-generation sports and entertainment company redefining how teams, venues, and live experiences are built, operated, and brought to market. Through its family of brands\u2014Front Row Hospitality, Liberty inVenue, Liberty Live, and DCI Projects\u2014Liberty provides vertically integrated solutions spanning venue management, food & beverage, live event production, sponsorship, and brand strategy.\n<\/p>\n \nWith operations across North America, Liberty delivers innovative, operator-first solutions that create exceptional guest experiences and long-term value for stakeholders.\n<\/p>\n \nFor more information, visit www.libertysportsgrp.com<\/a>.\n<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251202480864\/en\/<\/a><\/span><\/p>\n \nMedia Contacts:
\n<\/b>
Liberty Sports Group \/ Front Row Hospitality
\n<\/b>
media@libertysportsgrp.com<\/a>\n<\/p>\n