{"id":2184058,"date":"2025-12-02T13:20:17","date_gmt":"2025-12-02T13:20:17","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2184058"},"modified":"2025-12-02T13:20:17","modified_gmt":"2025-12-02T13:20:17","slug":"pickbox-launches-pickbox-2-a-new-entertainment-channel-focused-on-feel-good-programming","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/pickbox-launches-pickbox-2-a-new-entertainment-channel-focused-on-feel-good-programming\/","title":{"rendered":"Pickbox launches Pickbox 2, a new entertainment channel focused on feel-good programming"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"news-info\" itemprop=\"about\"><span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/cineuropa.org\/en\/tag\/?tag=Sponsored\" class=\"external\">SPONSORED<\/a><\/span><\/p>\n<p class=\"signature\">by\u00a0<span itemprop=\"author\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/cineuropa.org\/en\/author\/?author=Cineuropa\">Cineuropa<\/a><\/span><\/p>\n<div itemprop=\"text\">\n<p class=\"lancio\"><span class=\"tag\"><time itemprop=\"datePublished\" datetime=\"2025-12-02\">02\/12\/2025<\/time><\/span> &#8211; The Central and Eastern European pay-tv platform is expanding its portfolio with the introduction of a new channel, a content complement to the existing one, now rebranded to Pickbox 1<\/p>\n<div class=\"photo-center\">\n<div class=\"relative\"><\/div>\n<\/div>\n<p>The Central and Eastern European SVoD and pay-TV brand <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pickbox.tv\/en\/\">Pickbox<\/a> has expanded its linear offer with the launch of Pickbox 2, a new channel available from 1 December. The existing Pickbox TV has been rebranded as Pickbox 1, while the new service aims to diversify the company\u2019s editorial proposition with a stronger emphasis on light entertainment.<\/p>\n<p>Positioned under the slogan \u201cLess crime, more feeling\u201d, Pickbox 2 targets audiences seeking escapist, emotional and relaxing content, distancing itself from crime-heavy schedules that dominate many European broadcasters\u2019 line-ups. The channel\u2019s programming strategy revolves around proven international formats, including US and UK reality shows, Latino telenovelas, home-and-lifestyle programmes and popular cooking formats. According to the company, the guiding principle is to offer viewers a sense of comfort and ease, avoiding hard news or conflict-driven storytelling.<\/p>\n<div class=\"internalbanner\"><span>(The article continues below &#8211; Commercial information)<\/span><\/p>\n<div style=\"max-width:460px;margin-left:auto;margin-right:auto;\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/cineuropa.org\/bc.aspx?bid=485879\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cineuropa.org\/Files\/2025\/11\/13\/1763036544592.png?1763036557213\" width=\"460\" height=\"60\" alt=\"RuidoFilm_esther fernandez2\" style=\"border:0px;\"\/><\/a><\/div>\n<\/div>\n<p>\u201cPickbox 2 represents an important step in expanding the Pickbox brand, allowing us to bring even more entertainment to viewers across the region,\u201d said <strong>Sanja Bo\u017ei\u0107-Ljubi\u010di\u0107<\/strong>, CEO and founder of Pickbox, highlighting the company\u2019s ambition to strengthen its footprint in the competitive CEE pay-TV market.<\/p>\n<p>With its clearly defined identity and accessible commercial positioning, Pickbox 2 is also conceived as an added-value proposition for operators looking to broaden their channel portfolios with content tailored to mainstream, family-oriented audiences.<\/p>\n<div class=\"internalbanner\"><span>(The article continues below &#8211; Commercial information)<\/span><\/div><\/div>\n<div class=\"clear-block notice\">\n<div class=\"grid-60\">\n<p>Did you enjoy reading this article? Please subscribe to our newsletter to receive more stories like this directly in your inbox.<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<p><script type=\"text\/JavaScript\"><!--\nwindow.addEventListener('DOMContentLoaded', function() {\n\t\n\t\n\tCE.fixInnerLinks('it|en|fr|es','en');\n\tCE.TFS.init(11,9);\nCE.RS.init();\n$('p.community-iframe').AD_link2pop();\n\tCE.zoomButton();CE.imgButton();CE.initSearch('Text must be one letter or more');CE.addScript('https:\/\/cdn.iubenda.com\/iubenda.js');CE.addScript('\/\/connect.facebook.net\/en_GB\/sdk.js#xfbml=1&version=v3.0',(void 0),(void 0),'facebook-jssdk');\n\t\n});\n\n\/\/--><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source cineuropa.org \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SPONSORED by\u00a0Cineuropa 02\/12\/2025 &#8211; The Central and Eastern European pay-tv platform is expanding its portfolio with the introduction of a new channel, a content complement to the existing one, now rebranded to Pickbox 1 The Central and Eastern European SVoD and pay-TV brand Pickbox has expanded its linear offer with the launch of Pickbox 2, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2184059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2184058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Pickbox-launches-Pickbox-2-a-new-entertainment-channel-focused-on.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2184058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2184058"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2184058\/revisions"}],"predecessor-version":[{"id":2184060,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2184058\/revisions\/2184060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2184059"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2184058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2184058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2184058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}