<\/p>\n
Cable network AMC has long been the home of ambitious scripted dramas from \u201cMad Men\u201d<\/a> to the many iterations of \u201cThe Walking Dead\u201d franchise.<\/p>\n But parent company AMC Networks announced Tuesday it will carry a weekly TNA Wrestling program starting in January. \u201cThursday Night iMPACT!\u201d will air live from from 9 to 11 p.m. Eastern starting Jan. 15.<\/p>\n The telecast was previously carried on cable network AXS. The Nashville-based TNA, founded in 2002, is among the largest competitors to TKO Group Holdings\u2019s WWE, the market leader in the professional wrestling business.<\/p>\n The multi-year media rights deal with a sports entertainment entity is the first of its kind for the New York based AMC, once at the vanguard of cable\u2019s original scripted programming boom in the early 2000s.<\/p>\n Streaming video on demand has dramatically changed the landscape for AMC Networks, as the habit of making an appointment to watch a scripted drama series has eroded. <\/p>\n Viewers can now watch those shows at their convenience, driving down ratings for traditional TV viewing. In its third quarter earnings report, AMC Networks saw a 17% year-to-year decline in ad revenue as audience levels continue to drop.<\/p>\n Even with predetermined outcomes, wrestling exhibitions provide an urgency for audiences to tune in and watch live. The TNA program will also be available on AMC+, the direct-to-consumer streaming platform.<\/p>\n Many cable networks have given up on developing original scripted programming. AMC is a holdout, moving deeper into genre series<\/a>, including spin-offs of its major hit \u201cThe Walking Dead\u201d and shows based on Anne Rice\u2019s vampire novels. Such shows tend to have loyal, dedicated fans.<\/p>\n Dan McDermott,<\/a> chief content officer for AMC Networks, believes the storytelling and characters presented on TNA have a similar appeal to AMC\u2019s drama audience.<\/p>\n \u201cThe TNA audience significantly overlaps with viewers of our Sunday night originals, so we see a real opportunity here to create urgency and bring passionate fans something they love with Thursday Night iMPACT! as a weekly event on AMC,\u201d he said in a statement.<\/p>\n AMC made a push into live programming <\/a>after the success of \u201cTalking Dead,\u201d<\/a> the show that dissected the latest episode of \u201cThe Walking Dead.\u201d The network rolled out after-show chat fests for other series, also aimed at getting viewers to watch live.<\/p>\n While its unlikely AMC will become a major player in live sports events, the network is looking to sports documentaries to draw in fans. <\/p>\n In February, AMC will present \u201cRise of the 49ers,\u201d a four-part series on the successful San Francisco 49ers teams of the late 1980s and early 90s. The company\u2019s AMC Studios produced the series with Skydance Sports, NFL Films and Tom Brady\u2019s Religion of Sports.<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.latimes.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Cable network AMC has long been the home of ambitious scripted dramas from \u201cMad Men\u201d to the many iterations of \u201cThe Walking Dead\u201d franchise. But parent company AMC Networks announced Tuesday it will carry a weekly TNA Wrestling program starting in January. \u201cThursday Night iMPACT!\u201d will air live from from 9 to 11 p.m. Eastern […]<\/p>\n","protected":false},"author":2,"featured_media":2184543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2184542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Long-the-home-of-scripted-TV-AMC-adds-live-TNA.com2F9e2F6f2Fcb440c6c4d95b2a4c0d035bd.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2184542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2184542"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2184542\/revisions"}],"predecessor-version":[{"id":2184544,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2184542\/revisions\/2184544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2184543"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2184542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2184542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2184542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}