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Spotify announced Tuesday that its 2025 Wrapped feature is coming \u201csoon.<\/a>\u201d The company provides personalized year-end statistics for each user of their most-played artists and songs of the year. Many people have come to view it \u2014 embarrassing or not \u2014 as a sort of holiday tradition they can share on social media.<\/p>\n Perhaps that\u2019s why the audio streaming service<\/a>\u2019s 2024 Wrapped, which relied heavily on artificial intelligence<\/a>, was a letdown for many. Some took to social media to express their disappointment <\/a>with the apparent lack of statistics, like a personalized list of top genres or albums.<\/p>\n While Spotify hasn\u2019t officially announced a release date for Wrapped this year, the company said in a social media post, \u201cWrapped is on the way soon!\u201d while recommending that users update the app before the annual feature drops. The audio streaming service hasn\u2019t released details on what features to expect for this year.<\/p>\n Here\u2019s what to know ahead of Spotify\u2019s 2025 Wrapped release.<\/p>\n The feature usually drops in late November or early December. Spotify Wrapped\u2019s previous release dates since 2021 have all been on a Wednesday in the last week of November or the first week of December. So, if the company is sticking to that tradition, then Wednesday, Dec. 3, would be the likely release date for this year.<\/p>\n In 2016, Spotify introduced its first version of Wrapped, offering users a playlist of their top-played songs of the year. Since then, it has evolved, even turning into a marketing tool for the company. In 2019, Spotify began providing graphics that users could share on their Instagram stories.<\/p>\n \u201cSuddenly we started to realize that this was an incredible way to get our passionate users to shout from the rooftops around the brand,\u201d Alex Bodman, former Spotify vice president and creative director, told Variety in 2021<\/a>.<\/p>\n \u201cI\u2019m sure we\u2019d all love to sit down and say it was a marketing stroke of genius, but when it was first built it was a loyalty play,\u201d he said. \u201cI don\u2019t think we had any idea that people would want to share it so much.\u201d<\/p>\n Spotify relied heavily on AI for its 2024 Wrapped, to the dismay of many Spotify users<\/a>, when it used two AI podcast hosts to provide an overview of a person\u2019s top songs and artists.<\/p>\n Last year\u2019s Wrapped also provided a new feature called \u201cmusic evolution\u201d over various months. The music evolution feature<\/a> was especially criticized on social media, as it described a user\u2019s music preference with silly language, such as \u201cPink Pilates Princess Strut Pop\u201d and \u201cSurf Crush Beach Reggae.\u201d<\/p>\n Users flocked to the comments section of Spotify\u2019s social media posts, which teased the Wrapped release for 2025.<\/p>\nWhen will Spotify Wrapped drop this year?<\/h2>\n
How it started<\/h2>\n
How it\u2019s going<\/h2>\n