<\/p>\n
Spotify Wrapped first launched in 2016, and has grown bigger every year.<\/p>\n
It compiles users’ listening habits to discern their most-played songs, favourite artists and top podcasts. <\/p>\n
The results are shared in the app, with fans encouraged to share their top tracks on social media.<\/p>\n
This year’s offering comes with a bespoke film, highlighting the achievements of British artists like Lola Young (1 billion streams in 2025) and Central Cee (785 million streams of his debut album, Can’t Rush Greatness).<\/p>\n
Spotify also creates leaderboards, letting listeners know who is the biggest fan of a particular artist, and even who might be in the “top 0.1 per cent” of their listeners.<\/p>\n
But “gamifying” people’s data in this way, can actually change how they listen to music, says Richard Whittle, Professor of artificial intelligence and public policy at the University of Salford.<\/p>\n
“Wrapped is an incredibly effective viral marketing tool that turns millions of users into enthusiastic promoters,” he says.<\/p>\n
“Many users even adjust their habits throughout the year to engineer a ‘cooler’ Wrapped next time, which shows how powerful the feature has become.”<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.bbc.co.uk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Spotify Wrapped first launched in 2016, and has grown bigger every year. It compiles users’ listening habits to discern their most-played songs, favourite artists and top podcasts. The results are shared in the app, with fans encouraged to share their top tracks on social media. This year’s offering comes with a bespoke film, highlighting the […]<\/p>\n","protected":false},"author":2,"featured_media":2186140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2186139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Spotify-Wrapped-2025-is-out-Bad-Bunny-is-worlds-top.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2186139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2186139"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2186139\/revisions"}],"predecessor-version":[{"id":2186141,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2186139\/revisions\/2186141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2186140"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2186139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2186139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2186139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}