{"id":2186964,"date":"2025-12-04T17:07:20","date_gmt":"2025-12-04T17:07:20","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2186964"},"modified":"2025-12-04T17:07:20","modified_gmt":"2025-12-04T17:07:20","slug":"is-it-time-for-sydney-sweeney-to-embrace-her-maga-appeal","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/is-it-time-for-sydney-sweeney-to-embrace-her-maga-appeal\/","title":{"rendered":"Is It Time for Sydney Sweeney To Embrace Her MAGA Appeal?"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p class=\"Paragraph_blockParagraph__I2kr4\">Sydney Sweeney is no stranger to making headlines\u2014whether it is that controversial American Eagle campaign or becoming <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/topic\/maga\">MAGA<\/a>\u2019s certified hot girl after Florida voting records confirmed she had been registered as a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/sydney-sweeney-registered-republican-what-we-know-jeans-american-eagle-2108101\">Republican since June 2024<\/a>.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Her <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/topic\/fashion\">fashion<\/a> choices have only fueled the conversation. At the New York premiere of her upcoming film, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/entertainment\/movies\/housemaid-trailer-gives-first-look-sydney-sweeney-led-thriller-2130832\"><em>The Housemaid<\/em>,<\/a> Sweeney arrived alongside co-star Amanda Seyfried wearing a low-cut, glitzy silver Miu Miu floor-length gown, finished with a dramatic feather boa.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Days earlier, Sweeney had posted an Instagram photo dump <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/entertainment\/celebrity-news\/sydney-sweeney-reveals-unexpected-costume-thanksgiving-party-11140947\">captioned: &#8220;Friendsgiving week,&#8221;<\/a> dressed in a Shrek-themed dragon costume, complete with horns, tail, and wings. She later told <em>Entertainment Tonight<\/em> she had hosted a massive &#8220;Shreksgiving&#8221; party and chooses a different theme each year.<\/p>\n<div class=\"ImageBlock_container__ioAu0\">\n<div class=\"ImageBlock_imageContainer__OPxoe\" style=\"padding-bottom:66.6667%\"><\/div>\n<\/div>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Then came Sweeney&#8217;s appearance on <em>The Tonight Show Starring Jimmy Fallon<\/em>: a freshly cut bob, a fitted red dress, and slingback heels\u2014an aesthetic shift that immediately set the internet ablaze. Some viewers insisted she had received a &#8220;Mar-a-Lago makeover.&#8221;<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Pamela (@tisthepamseason) wrote on X: &#8220;oh my God they maralago&#8217;d her.&#8221;<\/p>\n<div class=\"Embed_embedWrapper__rftvU  embed-loading\">\n<div class=\"embed-loading-content\">\n<p>Loading <!-- -->twitter<!-- --> content&#8230;<\/p>\n<\/div>\n<\/div>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Another user, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/vamoosoul\">@vamoosoul<\/a>, added: &#8220;Giving Ivanka Trump realness.&#8221;<\/p>\n<div class=\"Embed_embedWrapper__rftvU  embed-loading\">\n<div class=\"embed-loading-content\">\n<p>Loading <!-- -->twitter<!-- --> content&#8230;<\/p>\n<\/div>\n<\/div>\n<p class=\"Paragraph_blockParagraph__I2kr4\">The dress in question was designed by Alex Perry, the Australian designer known for dressing Kim Kardashian, Gwyneth Paltrow, and Ivanka Trump. <\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">It all adds fuel to a broader cultural question: is Sweeney leaning into the MAGA association\u2014intentionally or not? <em>Newsweek<\/em> reached out to Sydney Sweeney&#8217;s publicists for comment via email.<\/p>\n<h2 class=\"Heading_blockHeading__6ppY9\" style=\"background-color:inherit;color:inherit\">T<strong>he\u00a0Rise\u00a0of\u00a0\u2018MAGA\u00a0Glam\u2019<\/strong><\/h2>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Her recent look could fall into what has been categorized as &#8216;<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/conservative-girl-makeup-tiktok-viral-beauty-trends-2025858\">MAGA glam<\/a>&#8216;\u2014hyperfeminine looks, with big, bouncy blowouts, body-skimming silhouettes and high-coverage makeup.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Even if Sweeney isn\u2019t claiming the label, her styling gestures toward that universe.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">During her Fallon appearance, Sweeney also teased more about <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/entertainment\/euphoria-season-3-starts-filming-this-month-confirms-colman-domingo-2011593\">season 3 of <em>Euphoria<\/em><\/a>, describing her character Cassie\u2019s new arc as one of &#8220;self discovery.&#8221;<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">But political speculation around her image has only intensified, especially after the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/sydney-sweeney-american-eagle-ad-controversy-2105004\">American Eagle &#8220;Good Jeans&#8221; campaign <\/a>ignited accusations that she\u2014and the brand\u2014were flirting with eugenics imagery.<\/p>\n<div class=\"ImageBlock_container__ioAu0\">\n<div class=\"ImageBlock_imageContainer__OPxoe\" style=\"padding-bottom:66.6667%\"><img id=\"8691482\" alt=\"Sydney Sweeney.\" caption=\"Sydney Sweeney advertising an American Eagle denim with the tagline &quot;Sydney Sweeney has great jeans&quot;.\" captionoverride=\"Sydney Sweeney poses in an American Eagle denim ad with the tagline &quot;Sydney Sweeney has great jeans.&quot;\" credit=\"American Eagle Outfitters\" sourcealt=\"American Eagle Outfitters\" sources=\"[]\" fetchpriority=\"auto\" loading=\"lazy\" width=\"3000\" height=\"2000\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent;aspect-ratio:inherit;object-fit:cover\" sizes=\"auto, (min-width: 1200px) 1536px, (min-width: 768px) 768px, 100vw\" srcset=\"https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/08\/2691482-sydney-sweeney.png?w=640&amp;quality=80&amp;webp=1 640w, https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/08\/2691482-sydney-sweeney.png?w=750&amp;quality=80&amp;webp=1 750w, https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/08\/2691482-sydney-sweeney.png?w=1000&amp;quality=80&amp;webp=1 1000w, https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/08\/2691482-sydney-sweeney.png?w=1200&amp;quality=80&amp;webp=1 1200w, https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/08\/2691482-sydney-sweeney.png?w=1360&amp;quality=80&amp;webp=1 1360w, https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/08\/2691482-sydney-sweeney.png?w=1600&amp;quality=80&amp;webp=1 1600w\" src=\"https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/08\/2691482-sydney-sweeney.png?w=1600&amp;quality=80&amp;webp=1\"\/><\/div>\n<\/div>\n<p class=\"Paragraph_blockParagraph__I2kr4\">In her <em>GQ <\/em>interview, when asked whether white people should avoid joking about genetic superiority during a fraught political moment, Sweeney responded: &#8220;I think that, when I have an issue that I want to speak about, people will hear.&#8221; She added that the ad &#8220;spoke for itself&#8221; and called reactions from Donald Trump and Vice President JD Vance &#8220;surreal.&#8221;<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Despite the backlash, the campaign worked. Reuters reported American Eagle shares jumped 33 percent in September 2025, and the brand gained 142,700 Instagram followers in the 30 days after the campaign.<\/p>\n<h2 class=\"Heading_blockHeading__6ppY9\" style=\"background-color:inherit;color:inherit\">R<strong>eputation\u00a0Experts\u00a0Say\u00a0the\u00a0Issue\u00a0Isn\u2019t\u00a0MAGA\u2014It\u2019s\u00a0Muddled\u00a0Identity<\/strong><\/h2>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Zach Hempen, senior director of communications at Stripe Theory in Atlanta, told <em>Newsweek<\/em> that Sweeney\u2019s challenge is less about politics and more about coherence.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">&#8220;The real question isn&#8217;t about embracing MAGA. It&#8217;s about embracing clarity. The problem with Sweeney&#8217;s current positioning isn&#8217;t that she&#8217;s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/topic\/republican\">Republican<\/a> or that she&#8217;s styled herself a certain way. It&#8217;s that she&#8217;s trying to serve multiple audiences without committing to any of them,&#8221; Hempen said.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">He added that the Fox-anchor aesthetic, the Republican registration, and the American Eagle campaign are signals that don\u2019t match the indie-leaning roles she gravitates toward.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Her latest movie <em>Christy <\/em>had a disappointing box-office debut. The biopic follows the life of Christy Salters, formerly known as Martin, a pioneering female boxer whose rise in the ring was matched by turbulence in her personal life. The film traces her journey from her parents&#8217; refusal to accept that she is gay to her abusive marriage to her former boxing coach, Jim Martin.<\/p>\n<div class=\"ImageBlock_container__ioAu0\">\n<div class=\"ImageBlock_imageContainer__OPxoe\" style=\"padding-bottom:66.6667%\"><img id=\"11027311\" alt=\"\" caption=\"BEVERLY HILLS, CALIFORNIA - OCTOBER 29: (EDITOR\u2019S NOTE: Image contains partial nudity.) Christy Martin and Sydney Sweeney attend Variety's 2025 Power Of Women at The Beverly Hills Hotel on October 29, 2025 in Beverly Hills, California.\" captionoverride=\"Christy Martin and Sydney Sweeney attend Variety's 2025 Power of Women at The Beverly Hills Hotel on October 29, 2025 in Beverly Hills.\" credit=\"Frazer Harrison \/ Staff\" sourcealt=\"WireImage\" sources=\"[]\" fetchpriority=\"auto\" loading=\"lazy\" width=\"3000\" height=\"2000\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent;aspect-ratio:inherit;object-fit:cover\" sizes=\"auto, (min-width: 1200px) 1536px, (min-width: 768px) 768px, 100vw\" srcset=\"https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/11\/Copy-of-32-image-51.png?w=640&amp;quality=80&amp;webp=1 640w, https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/11\/Copy-of-32-image-51.png?w=750&amp;quality=80&amp;webp=1 750w, https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/11\/Copy-of-32-image-51.png?w=1000&amp;quality=80&amp;webp=1 1000w, https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/11\/Copy-of-32-image-51.png?w=1200&amp;quality=80&amp;webp=1 1200w, https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/11\/Copy-of-32-image-51.png?w=1360&amp;quality=80&amp;webp=1 1360w, https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/11\/Copy-of-32-image-51.png?w=1600&amp;quality=80&amp;webp=1 1600w\" src=\"https:\/\/assets.newsweek.com\/wp-content\/uploads\/2025\/11\/Copy-of-32-image-51.png?w=1600&amp;quality=80&amp;webp=1\"\/><\/div>\n<\/div>\n<p class=\"Paragraph_blockParagraph__I2kr4\">&#8220;She doesn&#8217;t need to become a MAGA spokesperson. She needs to represent a philosophy that connects,&#8221; Hempen said, suggesting themes such as independence, authenticity, traditional femininity, or small-town values\u2014not explicit partisanship.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">&#8220;Look at the American Eagle campaign. Sales soared not because she endorsed a political party, but because she represented something that resonated with a massive, underserved audience tired of being told what they should value. That&#8217;s not MAGA. That&#8217;s cultural positioning. Strategic ambiguity is only valuable if it&#8217;s working. Right now, it&#8217;s not,&#8221; Hempen added.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Hempen added that, while leaning clearly into a values-based identity could cost her some roles, it could also give her a loyal fan base with enormous commercial potential.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">&#8220;What she can&#8217;t do is keep straddling both worlds and expecting neither side to notice,&#8221; he concluded.<\/p>\n<h2 class=\"Heading_blockHeading__6ppY9\" style=\"background-color:inherit;color:inherit\">A<strong>mbiguity\u00a0Might\u00a0Be\u00a0Her\u00a0Safest\u00a0Bet\u2014for\u00a0Now<\/strong><\/h2>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Michael Montgomery, a political scientist and former U.S. diplomat who teaches at the University of Michigan-Dearborn and Wayne State University, told <em>Newsweek<\/em>: &#8220;Sydney Sweeney would likely benefit from adopting a MAGA-adjacent position\u2014close enough to be liked by the Red Hat brigade but not so close as to find herself caught up in the politics of that movement or canceled in the mainstream culture.&#8221;<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">He added: &#8220;Given MAGA&#8217;s appeal for young men and weakness with young women, that movement has much more to gain from pulling her in than she stands to gain from wholeheartedly embracing MAGA.&#8221;<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Montgomery also emphasized that &#8220;the ambiguity itself produces a conversation around her that keeps her in the public eye.&#8221;<\/p>\n<h2 class=\"Heading_blockHeading__6ppY9\" style=\"background-color:inherit;color:inherit\">&#8216;S<strong>he\u00a0Should\u00a0Stop\u00a0Straddling\u00a0the\u00a0Fence\u2019<\/strong><\/h2>\n<p class=\"Paragraph_blockParagraph__I2kr4\">Shampaigne Graves, a women\u2019s consumer expert who has been tracking the rise of the &#8220;conservative female influencer,&#8221; told <em>Newsweek<\/em> that Sweeney is resonating with a demographic hungry for representation.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">&#8220;With an entire base of women looking for someone to legitimize their stance in Hollywood\/Social Media\u2014conservative women have welcomed Sweeney,&#8221; Graves said, noting the success of the actress\u2019s deals with American Eagle, Jimmy Choo, and Neutrogena.<\/p>\n<p class=\"Paragraph_blockParagraph__I2kr4\">According to Graves, Sweeney has not done herself any favors from &#8220;straddling the fence.&#8221; Graves&#8217; research on women&#8217;s customer profiles indicates Sweeney should lean into the conservative influencer and &#8220;come out of the political closet.&#8221;<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.newsweek.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sydney Sweeney is no stranger to making headlines\u2014whether it is that controversial American Eagle campaign or becoming MAGA\u2019s certified hot girl after Florida voting records confirmed she had been registered as a Republican since June 2024. Her fashion choices have only fueled the conversation. At the New York premiere of her upcoming film, The Housemaid, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2186965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[22767,143276,357383,309386,35580],"class_list":["post-2186964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-fashion","tag-maga","tag-republican","tag-sydney-sweeney","tag-viral"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Is-It-Time-for-Sydney-Sweeney-To-Embrace-Her-MAGA.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2186964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2186964"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2186964\/revisions"}],"predecessor-version":[{"id":2186966,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2186964\/revisions\/2186966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2186965"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2186964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2186964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2186964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}