Creators Michelle Khare and Hannah Stocking know firsthand the power of social media in entertainment. <\/p>\n
Reflecting Tuesday at TheWrap\u2019s 2025 Power Women Summit, presented by STARZ #TakeTheLead, on how social media content creation is reshaping audience consumption, the creators told moderator Jo Cronk that the space is literally giving traditional media a run for its money.<\/p>\n
The pair shared their perspectives to a full crowd during the Summit\u2019s \u201cThe New Faces of Entertainment, presented by Whalar\u201d panel. Cronk, co-CEO of Whalar asked Khare, who created and hosts YouTube series \u201cChallenge Accepted,\u201d what being a YouTuber means to her. Khare briefly explained that like many Americans, she grew up watching her favorite programming and content on the TV screen, but now she\u2019s providing folks with new, more readily available options.<\/p>\n
\u201cI\u2019ve always known that I wanted to be a part of a longer, larger platform of storytelling, and I feel really privileged to live in a generation where that can mean the only barrier to entry is the upload button,\u201d Khare said. \u201cYouTube is now No. 1 on Nielsen<\/a>. I don\u2019t know the exact stat, but it is the most-watched platform amongst all of the streamers. That technically means that the content I\u2019m making, Hannah\u2019s making, and that any YouTuber is creating, is television content and is viewed by most of our audience on TV with their families. So it\u2019s something that I take a lot of pride in, and I\u2019m excited about reshaping what it means.\u201d<\/p>\n While these creators may use a different platform than traditional media, the content they\u2019re making requires the same resources and people power to start and finish the production. Stocking said her role as an influencer is 24\/7 job.<\/p>\n \u201cI upload minimum every two days, so around the clock, weekends, whether I\u2019m sick, whether it\u2019s raining, I\u2019m still thinking about content, I\u2019m editing the content, I\u2019m producing it,\u201d Stocking revealed. \u201cI also kind of look at us as our own media companies. I have my producer, I have my videographer, I have teams, people who can make prosthetics for me, or costume designers \u2026 whatever my mind comes up with.\u201d<\/p>\n Khare agreed, highlighting that she became the second person in the world to recreate Tom Cruise\u2019s \u201cMission: Impossible \u2013 Rogue Nation\u201d plane scene \u201cwhere he\u2019s hanging off the side of a military aircraft as it\u2019s taking off,\u201d which required more than 50 people to pull off. And like the Paramount film franchise, it even got its own theatrical screening.<\/p>\n \u201cWe were getting permissions from the FAA, from various military organizations, we had a full stunt team,\u201d she said. <\/p>\n She added: \u201cWhen you start, when you upload one piece of content, you inherently become an entrepreneur in a company of one, even if you\u2019re just uploading for your friends and family and even just posting a single video, you understand production, post-production, uploading, looking at the data, even in a fun-for-friends kind of way.\u201d<\/p>\n By the end of the conversation, the two creators agreed that their field isn\u2019t going anywhere anytime soon \u2014 and the future of entertainment media is already in their favor.<\/p>\n \u201cI think the future is the creator economy,\u201d Stocking said. <\/p>\n TheWrap\u2019s Power Women Summit presented by STARZ #TakeTheLead is the essential gathering of the most influential women across entertainment and media. The event aims to inspire and empower women across the landscape of their professional careers and personal lives. PWS provides one day of keynotes, panels, workshops and networking. For more information visit:\u00a0thewrap.com\/pws<\/a>. For all Power Women Summit 2025 coverage,\u00a0click here<\/a>.<\/em><\/p>\n
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