December 8, 2025<\/p>\n
HANOI<\/strong> \u2013 For example, the song Say M\u1ed9t \u0110\u1eddi V\u00ec Em<\/i> (Drunk for a Lifetime Because of You), composed with the assistance of AI and performed by it, has recently taken social media by storm, garnering millions of views on YouTube.<\/p>\n Amid this craze, several artists, both well-known and emerging, quickly released their own covers of the hit.<\/p>\n Recently, AI l\u00e0 ai? <\/i>(Who is AI) \u2013 a game show that utilises AI for the first time, hosted by Tr\u1ea5n Th\u00e0nh \u2013 was announced, sparking curiosity among viewers about how AI is integrated into an entertainment programme and the experiences that it can offer in a game show market that, while vibrant, has seen few breakthroughs.<\/p>\n Prior to this, the Vietnamese music market had seen several projects featuring AI-driven elements. Notable examples include folk-inspired song Em \u01a0i V\u00ed D\u1ea7u<\/i> by \u0110an Tr\u01b0\u1eddng, which applied AI in the production of its music video; and the song Mi\u1ec1n Hoa Ban Ng\u00e0y <\/i>(The Land of Flowers in the Day), performed by D\u01b0\u01a1ng Ho\u00e0ng Y\u1ebfn.<\/p>\n The entertainment market saw the emergence of virtual singers Michau and Damsan at the HOZO International Music Festival back in 2022. Following that, virtual singer Ann has released several songs such as L\u00e0m Sao N\u00f3i Th\u01b0\u01a1ng Anh <\/i>(How to Say I Love You) and Cry<\/i>, which attracted hundreds of thousands of listens on YouTube.<\/p>\n Intriguing direction<\/b><\/p>\n Meanwhile, Vietnamese films have gradually incorporated AI into their production processes. Notable examples are comedy Ch\u1ed1t \u0110\u01a1n <\/i>(Deal!) in which AI replaced a human actress to play the key role; L\u1eddi Nguy\u1ec1n D\u01b0\u1edbi \u00c1nh Tr\u0103ng <\/i>(The Curse under the Moonlight) by Ph\u1ea1m V\u0129nh Kh\u01b0\u01a1ng, a science fiction movie created entirely with AI; and the theme song from the horror Qu\u1ef7 Nh\u1eadp Tr\u00e0ng<\/i> (The Corpse) \u2013 Hoang T\u01b0\u1edfng \u0110\u00eam Khuya <\/i>(Midnight Paranoid), composed and performed by AI.<\/p>\n According to the director of the Vi\u1ec7t Nam Cinema Department under the Ministry of Sports, Culture and Tourism, \u0110\u1eb7ng Tr\u1ea7n C\u01b0\u1eddng, the application of AI presents a new and encouraging opportunity for the development of the Vietnamese film industry in the context of global tech integration.<\/p>\n While these developments bring about novelty and innovation, they also pose challenges for creators.<\/p>\n Referring to the rise of entertainment products created by AI, producer Tu\u1ea5n Mario acknowledged that AI could analyse and produce results quickly, even mimicking artists\u2019 voices.<\/p>\n \u201cHowever, while AI can imitate a singer\u2019s voice, it still lacks the genuine emotions of a human and still cannot hit high or low notes appropriately,\u201d Mario said. \u201cTherefore, I believe AI will struggle to replace humans in the near future. Nevertheless, it can be applied to music to speed up the workflow.\u201d<\/p>\n Media expert Phan Anh added that \u201cmusic is fundamentally about emotion, which no AI can replicate\u201d.<\/p>\n \u201cThe success of any song can be measured by its reach, the meaning it carries, and the emotions it evokes in listeners,\u201d he said.<\/p>\n An AI-generated image of singer \u0110an Tr\u01b0\u1eddng in his music video Em \u01a0i V\u00ed D\u1ea7u. PHOTO: CONTRIBUTED\/VIET NAM NEWS<\/p>\n<\/div>\n Tr\u1ea7n \u0110\u00ecnh Ph\u01b0\u01a1ng, deputy general director of Bee Media Company, believes that the application of AI in television production reflects the transformation of the entire entertainment industry in the digital age.<\/p>\n From a producer\u2019s perspective, he views this as an important step forward, as AI can shorten the production timeline from pre- to post-production, aiding in the research and development of programme content and analysing audience data.<\/p>\n \u201cAs a result, the creative team has more space to focus on the \u2018soul\u2019 of the project, which is the content and its humanistic message,\u201d he told Thanh Ni\u00ean <\/i>(Youth) newspaper.<\/p>\n AI as tool<\/b><\/p>\n However, the core value of television, especially in humanitarian programmes with deep humanistic significance lies in genuine emotions and empathy. This is something that any technology, including AI, finds difficult to replace, according to Ph\u01b0\u01a1ng.<\/p>\n \u201cTherefore, we view AI as an important supportive tool, but it cannot substitute for the creative role and social responsibility of humans in every frame,\u201d Ph\u01b0\u01a1ng added.<\/p>\n In practice, AI aids in automating multilingual subtitles, producing short clip versions for social media, and analysing audience behaviour to shape content strategies, according to Ph\u01b0\u01a1ng. This helps programmes spread more easily, accurately reach the target audience, and enhance their impact.<\/p>\n Virtual singer Ann has released several widely shared songs. PHOTO: BOBO STUDIO\/VIET NAM NEWS<\/p>\n<\/div>\n However, it also raises issues of authenticity, professional ethics, and copyright. Over-reliance risks eroding audience trust.<\/p>\n \u201cThe application of AI must be linked to a transparent and responsible strategy. It is a balance between technology and humanity: technology supports speed and efficiency, but humans remain the creative centre to ensure that television continues to connect with the genuine emotions of the audience,\u201d Ph\u01b0\u01a1ng explained.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source asianews.network \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" December 8, 2025 HANOI \u2013 For example, the song Say M\u1ed9t \u0110\u1eddi V\u00ec Em (Drunk for a Lifetime Because of You), composed with the assistance of AI and performed by it, has recently taken social media by storm, garnering millions of views on YouTube. Amid this craze, several artists, both well-known and emerging, quickly released […]<\/p>\n","protected":false},"author":2,"featured_media":2190570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[344480,21741,422810,348157],"class_list":["post-2190569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-artificial-intelligence","tag-entertainment","tag-viet-nam-news","tag-vietnam"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/AI-making-mark-in-Vietnamese-entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2190569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2190569"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2190569\/revisions"}],"predecessor-version":[{"id":2190571,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2190569\/revisions\/2190571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2190570"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2190569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2190569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2190569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"AI](\"https:\/\/asianews.network\/wp-content\/uploads\/2025\/12\/468927_image.jpg\")
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