{"id":2190908,"date":"2025-12-08T11:23:11","date_gmt":"2025-12-08T11:23:11","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2190908"},"modified":"2025-12-08T11:23:11","modified_gmt":"2025-12-08T11:23:11","slug":"brett-yormark-nascar-brooklyn-sports-entertainment-roc-nation-big-12-conference","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/brett-yormark-nascar-brooklyn-sports-entertainment-roc-nation-big-12-conference\/","title":{"rendered":"Brett Yormark, NASCAR\/Brooklyn Sports & Entertainment\/Roc Nation\/Big 12 Conference"},"content":{"rendered":"

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Influence 125 highlights the most influential sports business figures of the past quarter-century. See the <\/i>list<\/i><\/a>.<\/i><\/p>\n

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One of the most successful dealmakers of the last 25 years, Brett Yormark has transformed every organization at which he\u2019s worked and closed deals others wish they could replicate. He helped land NASCAR\u2019s massive $750 million deal with Nextel in 2003<\/a> that changed the entire racing series. He brought the NBA to Brooklyn, and has been out front in combining sports with music, fashion and pop culture. After a stint at Roc Nation, he shifted to the Big 12, at which he has brought an entirely new sensibility and approach to value creation and the collegiate landscape. He\u2019s also served as mentor in influencing an entire generation of young executives, most starting in sales, who have followed his style and approach.<\/p>\n

More from the SBJ archives<\/h3>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.sportsbusinessjournal.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Influence 125 highlights the most influential sports business figures of the past quarter-century. See the list. One of the most successful dealmakers of the last 25 years, Brett Yormark has transformed every organization at which he\u2019s worked and closed deals others wish they could replicate. He helped land NASCAR\u2019s massive $750 million deal with Nextel […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[422890,422888,422887,305034,353211,422889],"class_list":["post-2190908","post","type-post","status-publish","format-standard","hentry","category-entertainment","tag-big-12","tag-bse-global","tag-most-influential","tag-nascar","tag-print","tag-roc-nation-sports"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2190908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2190908"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2190908\/revisions"}],"predecessor-version":[{"id":2190909,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2190908\/revisions\/2190909"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2190908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2190908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2190908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}