{"id":2192480,"date":"2025-12-09T15:51:14","date_gmt":"2025-12-09T15:51:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2192480"},"modified":"2025-12-09T15:51:14","modified_gmt":"2025-12-09T15:51:14","slug":"spotify-steps-up-its-plan-to-be-the-new-mtv-music-videos-are-rolling-out-whether-you-want-them-or-not","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/spotify-steps-up-its-plan-to-be-the-new-mtv-music-videos-are-rolling-out-whether-you-want-them-or-not\/","title":{"rendered":"Spotify steps up its plan to be the new MTV \u2013 music videos are rolling out whether you want them or not"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body\">\n<p id=\"0cb50506-bec5-4b95-a9cb-f2e9ecf64997\">Back in 2024, <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/spotify\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/spotify\">Spotify <\/a>stepped into <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/youtube\" data-auto-tag-linker=\"true\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/youtube\">YouTube<\/a> Music\u2019s shoes by launching in-app music videos to limited regions, leaving the US and Canada out of the equation, but that\u2019s now changed.<\/p>\n<p>Starting today, music videos will finally be available in beta to Premium subscribers in the US and Canada after almost two years, giving users the option to switch between audio and visual streaming. The update lands very shortly after the huge success of <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/spotify\/spotify-wrapped-2025-has-landed-heres-how-to-find-it-plus-the-best-new-features-this-year\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/spotify\/spotify-wrapped-2025-has-landed-heres-how-to-find-it-plus-the-best-new-features-this-year\">Spotify Wrapped 2025<\/a>.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-seasonal\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-root\"\/>\n<p id=\"0cb50506-bec5-4b95-a9cb-f2e9ecf64997-2\">In <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/newsroom.spotify.com\/2025-12-09\/music-videos-beta-premium-us-canada\" target=\"_blank\" data-url=\"https:\/\/newsroom.spotify.com\/2025-12-09\/music-videos-beta-premium-us-canada\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\">Spotify\u2019s blog announcement<\/a>, the company shared its excitement for the North American rollout of music videos, detailing the impact of visual accompaniments to music listening:<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pt-3 pb-4 mb-4 border-solid border-y border-neutral-300\">\n<span class=\"font-article-heading block pb-3 !text-base font-bold uppercase sm:text-sm text-[#333]\"><br \/>\nYou may like<br \/>\n<\/span><\/p>\n<\/aside>\n<p>\u201cFor decades, music videos have done more than just accompany a song; they\u2019ve shaped style, started conversations, and helped build fandom. This expansion gives millions more listeners access to a catalog of official music videos, and also introduces new video formats like live performances and covers\u201d.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"c453d5ed-1676-4cd9-8a36-dd8f1e322405\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:2176px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/ae3a6xJMLsmz5GGoMSJNKg-1200-80.png.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/ae3a6xJMLsmz5GGoMSJNKg-1024-80.png.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/ae3a6xJMLsmz5GGoMSJNKg-970-80.png.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/ae3a6xJMLsmz5GGoMSJNKg-650-80.png.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/ae3a6xJMLsmz5GGoMSJNKg-480-80.png.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/ae3a6xJMLsmz5GGoMSJNKg-320-80.png.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Spotify)<\/span><\/figcaption><\/figure>\n<p id=\"9bac1932-f34f-40c8-8f5a-3dd4fb608242\">However, it\u2019s not just the regions above that will get access to in-app music videos. Along with the US and Canada, music videos will also expand to Antigua &amp; Barbuda, The Bahamas, Barbados, Dominica, Ghana, Grenada, Guyana, Haiti, Jamaica, Uganda, and Venezuela as of December 9. Even better news, these videos are easy to enable across devices.<\/p>\n<p>Once you start playing a song in Spotify on mobile, desktop, or TV, you\u2019ll have the option to tap the \u2018Switch to video\u2019 button, and the music video will begin where the song left off.<\/p>\n<p>There\u2019s no ignoring that the expansion of music video access is another one of Spotify\u2019s moves to broaden its services, but music videos on Spotify have really split subscribers down the middle.<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-thvTLvfobeX7KpdGSeY4PT\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-thvTLvfobeX7KpdGSeY4PT slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">Sign up for breaking news, reviews, opinion, top tech deals, and more.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-031e922b-904c-428a-81c6-d2e755fa82e1\" class=\"paywall\" aria-hidden=\"true\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<h2 id=\"spotify-wants-to-be-youtube-3\">Spotify wants to be YouTube <\/h2>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"e156c4ee-ea0d-4929-b4ca-14cb10390fda\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3.jpg\" alt=\"Samples on YouTube Music\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-1200-80.jpg 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3-320-80.jpg 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/hMscrXxQfHAzWFSD3W5di3.jpg\" class=\"inline\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: YouTube)<\/span><\/figcaption><\/figure>\n<p id=\"3e36b8d0-9a0b-41dd-8bc5-2972b49049c2\">Spotify is one of the <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/the-best-music-streaming-services\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/the-best-music-streaming-services\">best music streaming services<\/a> for a plethora of reasons, but music videos isn\u2019t one that a lot of subscribers rave about, and these concerns have been around since day one.<\/p>\n<p>When Spotify first introduced music videos to the user experience, it invited a lot of comments about the risks of not living up to certain expectations, with subscribers begging, \u2018don\u2019t ruin it like Instagram\u2019 on the official <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/community.spotify.com\/t5\/Your-Library\/Watch-and-Listen-Introducing-music-videos-on-Spotify\/td-p\/5944781\" target=\"_blank\" data-url=\"https:\/\/community.spotify.com\/t5\/Your-Library\/Watch-and-Listen-Introducing-music-videos-on-Spotify\/td-p\/5944781\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\">Spotify Community forum<\/a>. The other main concern, and one that resonates the most with me, is other services offering a better music video ecosystem.<\/p>\n<p>For many music lovers, including myself, Spotify isn\u2019t the first thing I think about when I hear \u2018music videos\u2019 because, let\u2019s be real, YouTube has been dominating the music video field for the last 20 years, offering a smoother viewing experience. More often than not, Spotify\u2019s music videos feel more cluttered than helpful.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pt-3 pb-4 mb-4 border-solid border-y border-neutral-300\">\n<span class=\"font-article-heading block pb-3 !text-base font-bold uppercase sm:text-sm text-[#333]\"><br \/>\nYou may like<br \/>\n<\/span><\/p>\n<\/aside>\n<p>Despite these concerns, there are plenty of users out there who have welcomed the integration of music videos simply because they like having the option to switch between audio and visual streaming. But whether you want them or not, Spotify is doubling down on its commitment to bring videos to its subscribers, and I feel this isn\u2019t the end just yet.<\/p>\n<p>What are your thoughts on music videos on Spotify?<\/p>\n<hr id=\"cc17ac25-cb29-4f15-9ee3-902327cb491f\"\/>\n<p id=\"b7cc962d-22d8-4842-beb1-675b651b7ec7\"><a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" target=\"_blank\" data-url=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>Follow TechRadar on Google News<\/strong><\/em><\/a> and<em> <\/em><a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.google.com\/preferences\/source?q=techradar.com\" target=\"_blank\" data-url=\"https:\/\/www.google.com\/preferences\/source?q=techradar.com\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>add us as a preferred source<\/strong><\/em><\/a><em> to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!<\/em><\/p>\n<p><em>And of course you can also <\/em><a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.tiktok.com\/@techradar\" target=\"_blank\" data-url=\"https:\/\/www.tiktok.com\/@techradar\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>follow TechRadar on TikTok<\/strong><\/em><\/a><em> for news, reviews, unboxings in video form, and get regular updates from us on <\/em><a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/whatsapp.com\/channel\/0029Va6HybZ9RZAY7pIUK12h\" target=\"_blank\" data-url=\"https:\/\/whatsapp.com\/channel\/0029Va6HybZ9RZAY7pIUK12h\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>WhatsApp<\/strong><\/em><\/a><em> too.<\/em><\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-f9f52859-ac6b-448e-9085-f1861f08db3c\" class=\"paywall\" aria-hidden=\"true\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<aside data-model-name=\"Spotify,Spotify Premium\" data-widget-type=\"multimodelreview\" data-render-type=\"editorial\" class=\"hawk-root\">\n<div class=\"hawk-multi-model-review-container\">\n<div>\n<p>Today&#8217;s best Spotify and  Spotify Premium deals<\/p>\n<div class=\"hawk-grid-items-container\" data-stacked=\"0\">\n<div class=\"hawk-grid-item-container\" data-expandable=\"0\" data-stacked=\"0\" data-load-more=\"false\" role=\"button\" tabindex=\"0\">\n<div class=\"hawk-grid-item-main-container hawk-multimodel-review-items-grid-item-main\" data-product-type=\"2500\" data-button-type=\"\" data-stacked=\"0\" data-expanded=\"0\">\n<div class=\"hawk-grid-item-block-container hawk-multimodel-review-items-grid-item-block\" data-name=\"image\" data-product-type=\"2500\" data-button-type=\"\" data-stacked=\"0\"><a rel=\"nofollow\" target=\"_blank\" data-google-interstitial=\"false\" aria-label=\"View Spotify on Spotify\" href=\"https:\/\/www.spotify.com\/us\/student\/\" referrerpolicy=\"no-referrer-when-downgrade\" class=\"hawk-affiliate-link-container\" data-product-key=\"56292-514761312\" data-url=\"https:\/\/www.spotify.com\/us\/student\/\" data-model-id=\"20840\" data-match-id=\"634831\" data-product-type=\"2500\" data-link-merchant=\"Spotify\" data-merchant-id=\"31316\" data-merchant-name=\"Spotify\" data-merchant-url=\"https:\/\/www.spotify.com\/\" rel=\"sponsored noopener\" target=\"_blank\" role=\"link\" tabindex=\"0\"><img decoding=\"async\" src=\"https:\/\/images.fie.futurecdn.net\/logos\/networks\/vmxx6pfkgdwqbjd0-1549273375824-100-80.png.webp\" alt=\"Spotify\" title=\"Spotify\" class=\"hawk-lazy-image-logo-image\" draggable=\"false\" loading=\"lazy\" width=\"80\" height=\"40\"\/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.techradar.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2024, Spotify stepped into YouTube Music\u2019s shoes by launching in-app music videos to limited regions, leaving the US and Canada out of the equation, but that\u2019s now changed. Starting today, music videos will finally be available in beta to Premium subscribers in the US and Canada after almost two years, giving users the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2192481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2192480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Spotify-steps-up-its-plan-to-be-the-new-MTV.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2192480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2192480"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2192480\/revisions"}],"predecessor-version":[{"id":2192482,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2192480\/revisions\/2192482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2192481"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2192480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2192480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2192480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}