{"id":2194065,"date":"2025-12-10T21:42:06","date_gmt":"2025-12-10T21:42:06","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2194065"},"modified":"2025-12-10T21:42:06","modified_gmt":"2025-12-10T21:42:06","slug":"spotify-expands-music-videos-access-to-premium-users-in-us-canada-to-take-on-youtube","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/spotify-expands-music-videos-access-to-premium-users-in-us-canada-to-take-on-youtube\/","title":{"rendered":"Spotify expands music videos access to premium users in US, Canada to take on YouTube"},"content":{"rendered":"<p><\/p>\n<div>\n<div data-testid=\"paragraph-0\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__full_width__kCIGb body-module__small_body__gOmDf article-body-module__paragraph__Ts-yF\">Dec 9 (Reuters) &#8211; Spotify <a rel=\"nofollow\" target=\"_blank\" data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/markets\/companies\/SPOT.N\" rel=\"noopener\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">(SPOT.N)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\" data-testid=\"NewTabSymbol\" class=\"link-module__new-tab-symbol__d53s7\"><path fill=\"#666\" d=\"M15 6c.6 0 1 .4 1 1s-.4 1-1 1H9c-.6 0-1 .4-1 1v14a1.1 1.1 0 0 0 .2.6c.1.2.4.4.8.4h14c.6 0 1-.4 1-1v-6c0-.6.4-1 1-1s1 .4 1 1v6a3 3 0 0 1-3 3H9a3 3 0 0 1-2.2-.9A3 3 0 0 1 6 23V9a3 3 0 0 1 3-3Zm10 0 .4.1.5.5.1.4v6c0 .6-.4 1-1 1s-1-.4-1-1V9.4l-5.3 5.3a1 1 0 0 1-.7.3 1 1 0 0 1-.7-.3 1 1 0 0 1 0-1.4L22.6 8H19c-.6 0-1-.4-1-1s.4-1 1-1Z\"\/><\/svg><span style=\"border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap\">, opens new tab<\/span><\/a> said on Tuesday it is making music videos available to premium subscribers in the U.S. and Canada, as the Swedish streaming giant challenges YouTube for market share.<\/div>\n<p>Video content offers a more immersive and engaging experience than audio alone, which could help attract more users and advertisers.<\/p>\n<p data-testid=\"promo-box\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__base__o--Cl body-module__small_body__gOmDf article-body-module__promo-box__hVl8h\"> <!-- -->Sign up<!-- --> <!-- --> <a rel=\"nofollow\" target=\"_blank\" data-testid=\"Link\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/business\/media-telecom\/spotify-expands-music-videos-access-premium-users-us-canada-take-youtube-2025-12-09\/undefined?location=article-paragraph&amp;redirectUrl=%2Fbusiness%2Fmedia-telecom%2Fspotify-expands-music-videos-access-premium-users-us-canada-take-youtube-2025-12-09%2F\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC\">here.<\/a><\/p>\n<p>Spotify&#8217;s shares were up nearly 4% in afternoon trading. The stock has risen around 28% so far this year.<\/p>\n<div data-testid=\"paragraph-3\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__full_width__kCIGb body-module__small_body__gOmDf article-body-module__paragraph__Ts-yF\">Following the beta launch in nearly 100 markets last year, this move is designed to enhance Spotify&#8217;s position compared to music streaming offerings of Apple <a rel=\"nofollow\" target=\"_blank\" data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/markets\/companies\/AAPL.O\" rel=\"noopener\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">(AAPL.O)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\" data-testid=\"NewTabSymbol\" class=\"link-module__new-tab-symbol__d53s7\"><path fill=\"#666\" d=\"M15 6c.6 0 1 .4 1 1s-.4 1-1 1H9c-.6 0-1 .4-1 1v14a1.1 1.1 0 0 0 .2.6c.1.2.4.4.8.4h14c.6 0 1-.4 1-1v-6c0-.6.4-1 1-1s1 .4 1 1v6a3 3 0 0 1-3 3H9a3 3 0 0 1-2.2-.9A3 3 0 0 1 6 23V9a3 3 0 0 1 3-3Zm10 0 .4.1.5.5.1.4v6c0 .6-.4 1-1 1s-1-.4-1-1V9.4l-5.3 5.3a1 1 0 0 1-.7.3 1 1 0 0 1-.7-.3 1 1 0 0 1 0-1.4L22.6 8H19c-.6 0-1-.4-1-1s.4-1 1-1Z\"\/><\/svg><span style=\"border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap\">, opens new tab<\/span><\/a> and Amazon <a rel=\"nofollow\" target=\"_blank\" data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/markets\/companies\/AMZN.O\" rel=\"noopener\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">(AMZN.O)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\" data-testid=\"NewTabSymbol\" class=\"link-module__new-tab-symbol__d53s7\"><path fill=\"#666\" d=\"M15 6c.6 0 1 .4 1 1s-.4 1-1 1H9c-.6 0-1 .4-1 1v14a1.1 1.1 0 0 0 .2.6c.1.2.4.4.8.4h14c.6 0 1-.4 1-1v-6c0-.6.4-1 1-1s1 .4 1 1v6a3 3 0 0 1-3 3H9a3 3 0 0 1-2.2-.9A3 3 0 0 1 6 23V9a3 3 0 0 1 3-3Zm10 0 .4.1.5.5.1.4v6c0 .6-.4 1-1 1s-1-.4-1-1V9.4l-5.3 5.3a1 1 0 0 1-.7.3 1 1 0 0 1-.7-.3 1 1 0 0 1 0-1.4L22.6 8H19c-.6 0-1-.4-1-1s.4-1 1-1Z\"\/><\/svg><span style=\"border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap\">, opens new tab<\/span><\/a>.<\/div>\n<p>Spotify said the initial video catalog will include content from artists such as Ariana Grande, Olivia Dean, BABYMONSTER and Addison Rae.<\/p>\n<p>&#8220;We&#8217;ve seen that when fans discover a track with a music video on Spotify, they&#8217;re 34% more likely to stream it again and 24% more likely to save or share it in the following week,&#8221; the company said.<\/p>\n<p>Music videos will be available to all premium subscribers in the U.S. and Canada by the end of the month.<\/p>\n<p>Spotify recently unveiled Wrapped \u2014 its year-end roundup of users&#8217; listening habits \u2014 that gained more than 200 million engaged users within around 24 hours, marking a 19% increase from a year earlier.<\/p>\n<p>&#8220;Engagement is a very important part for sort of our measurement&#8230;sometimes, it could be an even more important than the number of users,&#8221; CFO Christian Luiga said last month at the Morgan Stanley tech conference.<\/p>\n<div data-testid=\"paragraph-9\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__full_width__kCIGb body-module__small_body__gOmDf article-body-module__paragraph__Ts-yF\">The Financial Times reported last month that <a rel=\"nofollow\" target=\"_blank\" data-testid=\"Link\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/business\/spotify-raise-us-prices-first-quarter-next-year-ft-reports-2025-11-24\/\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC\">Spotify is expected to raise<\/a> its U.S. subscription prices in the first quarter of next year.<\/div>\n<div data-testid=\"paragraph-10\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__full_width__kCIGb body-module__small_body__gOmDf article-body-module__paragraph__Ts-yF\">The company already raised the cost of its premium individual plan in <a rel=\"nofollow\" target=\"_blank\" data-testid=\"Link\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/business\/spotify-forecasts-profit-above-estimates-user-growth-price-hikes-2025-11-04\/\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC\">more than 150 markets<\/a> in the September quarter, as it looks to drive earnings growth.<\/div>\n<div data-testid=\"paragraph-11\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__full_width__kCIGb body-module__small_body__gOmDf article-body-module__paragraph__Ts-yF\">Spotify&#8217;s founder-CEO Daniel Ek will <a rel=\"nofollow\" target=\"_blank\" data-testid=\"Link\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/technology\/spotifys-daniel-ek-become-executive-chairman-soderstrom-norstrom-named-co-ceos-2025-09-30\/\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC\">transition to executive chairman<\/a> in January.<\/div>\n<div class=\"article-body-module__element__5eCce\">\n<p data-testid=\"SignOff\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__extra_small__8Buss body-module__full_width__kCIGb body-module__extra_small_body__Bfz20 sign-off-module__text__LQAMP\">Reporting by Jaspreet Singh in Bengaluru; Editing by Vijay Kishore<\/p>\n<\/div>\n<p data-testid=\"Body\" dir=\"ltr\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__base__o--Cl body-module__small_body__gOmDf article-body-module__element__5eCce article-body-module__trust-badge__5mS3f\">Our Standards: <a rel=\"nofollow\" target=\"_blank\" data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.thomsonreuters.com\/en\/about-us\/trust-principles.html\" rel=\"noopener\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__medium__2Rl30 text-module__small__sph8i link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">The Thomson Reuters Trust Principles.<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\" data-testid=\"NewTabSymbol\" class=\"link-module__new-tab-symbol__d53s7\"><path fill=\"#666\" d=\"M15 6c.6 0 1 .4 1 1s-.4 1-1 1H9c-.6 0-1 .4-1 1v14a1.1 1.1 0 0 0 .2.6c.1.2.4.4.8.4h14c.6 0 1-.4 1-1v-6c0-.6.4-1 1-1s1 .4 1 1v6a3 3 0 0 1-3 3H9a3 3 0 0 1-2.2-.9A3 3 0 0 1 6 23V9a3 3 0 0 1 3-3Zm10 0 .4.1.5.5.1.4v6c0 .6-.4 1-1 1s-1-.4-1-1V9.4l-5.3 5.3a1 1 0 0 1-.7.3 1 1 0 0 1-.7-.3 1 1 0 0 1 0-1.4L22.6 8H19c-.6 0-1-.4-1-1s.4-1 1-1Z\"\/><\/svg><span style=\"border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap\">, opens new tab<\/span><\/a><\/p>\n<nav aria-label=\"Tags\" data-testid=\"Tags\" class=\"tags-line-module__tags__oT22o article-body-module__element__5eCce\"\/>\n<div data-testid=\"ArticleBodyRow\" class=\"article-body-module__row__jhsYg article-body-module__element__5eCce\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.reutersagency.com\/en\/licensereuterscontent\/?utm_medium=rcom-article-media&amp;utm_campaign=rcom-rcp-lead\" target=\"_blank\" dir=\"ltr\" class=\"button-module__link__A3sD0 button-module__secondary__70gBu button-module__round__QDFgq button-module__w_auto__Sem-F\" data-testid=\"LicenceContentButton\"><span class=\"button-module__container__7hKTY license-content-button-module__button__fVUbl\"><span data-testid=\"Text\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__regular__qJJtA text-module__body_fixed__x-bYA license-content-button-module__text__o0vYm\">Purchase Licensing Rights<\/span><\/span><\/a><\/div>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.reuters.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dec 9 (Reuters) &#8211; Spotify (SPOT.N), opens new tab said on Tuesday it is making music videos available to premium subscribers in the U.S. and Canada, as the Swedish streaming giant challenges YouTube for market share. Video content offers a more immersive and engaging experience than audio alone, which could help attract more users and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[347404,382526,382527,400571,386700,347385,399386,382530,399389,347387,423647,382555,382554,407898,383254,347390,383251,386701,347392,345590,386699,423648,347393,347383,347405,386690,386691,423642,349351,347398,382534,347399,386694,423643,386695,305328,386696,21861,423644,423645,423646,352116,382556,386697,24751,399400,347401,347402,386682,347384,25423,386698],"class_list":["post-2194065","post","type-post","status-publish","format-standard","hentry","category-music","tag-amers","tag-bact","tag-biz","tag-blr","tag-blux","tag-ccos","tag-cmpelc","tag-cmpny","tag-cprod","tag-cycs","tag-dept","tag-destocabsm","tag-destousbsm","tag-destoustcm","tag-emea","tag-ent","tag-europ","tag-ezc","tag-gen","tag-hot","tag-lu","tag-mailod","tag-mdia","tag-mtpix","tag-namer","tag-netsv","tag-netsv1","tag-phne","tag-phones","tag-pub","tag-publ","tag-pxp","tag-ret","tag-rete","tag-rgen","tag-shop","tag-shopal","tag-show","tag-sofw","tag-spcret","tag-srchen","tag-stream","tag-stx","tag-swit","tag-tech","tag-teeq","tag-tmt","tag-topcmb","tag-topiclifestyle-music","tag-topnws","tag-us","tag-weu"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2194065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2194065"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2194065\/revisions"}],"predecessor-version":[{"id":2194066,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2194065\/revisions\/2194066"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2194065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2194065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2194065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}