{"id":2195651,"date":"2025-12-11T23:02:26","date_gmt":"2025-12-11T23:02:26","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2195651"},"modified":"2025-12-11T23:02:26","modified_gmt":"2025-12-11T23:02:26","slug":"music-makes-sb-ads-more-memorable-than-movies-celebs-12-12-2025","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/music-makes-sb-ads-more-memorable-than-movies-celebs-12-12-2025\/","title":{"rendered":"Music Makes SB Ads More Memorable Than Movies, Celebs 12\/12\/2025"},"content":{"rendered":"<p><\/p>\n<div id=\"article_body_main\" data-title=\"Omnicom Sets Shareholder Meeting To Vote On New Stock Incentive Plan 12\/12\/2025\" data-url=\"https:\/\/www.mediapost.com\/publications\/article\/411315\/omnicom-sets-shareholder-meeting-to-vote-on-new-st.html\" data-start=\"0\" data-index=\"1\">\n<div class=\"OutlineElement Ltr SCXW88839476 BCX0\">\n<p class=\"Paragraph SCXW88839476 BCX0\" lang=\"EN-US\" paraid=\"1125064058\" paraeid=\"{c0084eab-9546-49e0-8d7a-b2fc4ebcc2f0}{160}\">\u00a0<img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2025\/12\/11\/taylorswift_hi9gpfj-1_ccn6tps_zGBlcEp.jpg\"\/><\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW88839476&#10;BCX0\">\n<p class=\"Paragraph SCXW88839476 BCX0\" lang=\"EN-US\" paraid=\"1300924077\" paraeid=\"{9fad5507-1bdf-4a02-986b-1ff4413bc795}{224}\">The Super Bowl halftime show\u2014Bad Bunny is the headliner in<br \/>\nthe upcoming contest&#8211;\u00a0commands\u00a0almost as\u00a0much attention as\u00a0the game itself.\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW88839476 BCX0\">\n<p class=\"Paragraph SCXW88839476&#10;BCX0\" lang=\"EN-US\" paraid=\"891851514\" paraeid=\"{c8c1505c-6e41-42a3-9f97-9442b8e0bef2}{83}\">And for the first time the NFL\u00a0is sponsoring a two-day concert series\u00a0during Super Bowl week in<br \/>\nSanta Clara, CA, host city of the 2026 game.\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW88839476 BCX0\">\n<div class=\"ads_inline_640\">\n<p>advertisement<\/p>\n<p>advertisement<\/p>\n<\/div>\n<p class=\"Paragraph SCXW88839476 BCX0\" lang=\"EN-US\" paraid=\"344252645\" paraeid=\"{1ecf031a-4bbe-438d-81e6-c508f5737273}{56}\">For those reasons, Platinum Rye Entertainment, part of Omnicom\u2019s TMA,\u00a0decided\u00a0to focus its 2025 \u201cPre Super<br \/>\nPoll\u201d\u00a0on the importance\u00a0of music in\u00a0Super Bowl\u00a0advertising.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW88839476 BCX0\">\n<p class=\"Paragraph SCXW88839476&#10;BCX0\" lang=\"EN-US\" paraid=\"1472671766\" paraeid=\"{165e81c2-aa7f-4b30-9ee9-7fc1ed8d34e0}{128}\">Foremost among the findings: Respondents said the use of a favorite song\u00a0(40%)\u00a0in a Super Bowl<br \/>\nad\u00a0was more memorable than a favorite movie\/movie scene (33%) or\u00a0celebrity (27%).\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW88839476 BCX0\">\n<p class=\"Paragraph SCXW88839476&#10;BCX0\" lang=\"EN-US\" paraid=\"1606644851\" paraeid=\"{3e82d9bb-1044-4223-b484-3ed658ce47a1}{222}\">The study also found that Super Bowl ads\u00a0are\u00a0vehicles for discovering or rediscovering music,<br \/>\nwith 44% of those polled saying\u00a0they have searched for and streamed or downloaded a song after hearing\u00a0it in an ad.\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW88839476 BCX0\">\n<p class=\"Paragraph SCXW88839476 BCX0\" lang=\"EN-US\" paraid=\"418288477\" paraeid=\"{b38669f7-9e8a-45c7-914e-6823f5a11ed0}{176}\">Original artists (45%) and recordings (33%) have more appeal than updated<br \/>\nversions\u00a0(20%), per the survey.\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW88839476 BCX0\">\n<p class=\"Paragraph SCXW88839476 BCX0\" lang=\"EN-US\" paraid=\"1555975791\" paraeid=\"{e888b72b-b6ec-4b98-a72f-6bf07a275c50}{182}\">The\u00a0poll also found that the\u00a0following brands have used music\u00a0to\u00a0the\u00a0most memorable effect in Super Bowl ads: Budweiser<br \/>\n&amp; Bud Light, Pepsi, Coca-Cola, Doritos,\u00a0Nike\u00a0and Apple.\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW88839476 BCX0\">\n<p class=\"Paragraph SCXW88839476 BCX0\" lang=\"EN-US\" paraid=\"674486361\" paraeid=\"{f1f120c9-3285-40ec-bd3d-b63a1f5e7108}{156}\">The reigning queen of pop, Taylor Swift, is the\u00a0celebrity most respondents would like to see in a Super Bowl ad. Other<br \/>\npopular choices: Dwayne Johnson, Kevin Hart, Jimmy\u00a0Kimmel\u00a0and Beyonce.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW88839476 BCX0\">\n<p class=\"Paragraph SCXW88839476 BCX0\" lang=\"EN-US\" paraid=\"1638915112\" paraeid=\"{5c5e2243-76b5-41da-ba1f-6de654a25a2b}{32}\">The survey also found that music helps to open wallets, with 40% of\u00a0respondents\u00a0saying they<br \/>\nhave\u00a0purchased\u00a0or would\u00a0purchase\u00a0something after seeing an ad with a musician or song they love. Millennials are the most likely to do so.\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW88839476 BCX0\">\n<p class=\"Paragraph SCXW88839476 BCX0\" lang=\"EN-US\" paraid=\"183305850\" paraeid=\"{bae229b1-f315-431b-b9e3-ab8992e08d5a}{205}\">The survey was fielded in<br \/>\nSeptember across a US representative sample of 1,000+ respondents.\u00a0<\/p>\n<\/div>\n<\/div>\n<p><script>\n        !function (f, b, e, v, n, t, s) {\n            if (f.fbq)return;\n            n = f.fbq = function () {\n                n.callMethod ?\n                    n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n            };\n            if (!f._fbq) f._fbq = n;\n            n.push = n;\n            n.loaded = !0;\n            n.version = '2.0';\n            n.queue = [];\n            t = b.createElement(e);\n            t.async = !0;\n            t.src = v;\n            s = b.getElementsByTagName(e)[0];\n            s.parentNode.insertBefore(t, s)\n        }(window, document, 'script',\n            'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n        fbq('init', '1353226008029768');\n        fbq('track', 'PageView');\n    <\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.mediapost.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 The Super Bowl halftime show\u2014Bad Bunny is the headliner in the upcoming contest&#8211;\u00a0commands\u00a0almost as\u00a0much attention as\u00a0the game itself.\u00a0 And for the first time the NFL\u00a0is sponsoring a two-day concert series\u00a0during Super Bowl week in Santa Clara, CA, host city of the 2026 game.\u00a0 advertisement advertisement For those reasons, Platinum Rye Entertainment, part of Omnicom\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2195652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[],"class_list":["post-2195651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Music-Makes-SB-Ads-More-Memorable-Than-Movies-Celebs-12122025.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2195651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2195651"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2195651\/revisions"}],"predecessor-version":[{"id":2195653,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2195651\/revisions\/2195653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2195652"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2195651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2195651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2195651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}