{"id":2199703,"date":"2025-12-15T14:36:34","date_gmt":"2025-12-15T14:36:34","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2199703"},"modified":"2025-12-15T14:36:34","modified_gmt":"2025-12-15T14:36:34","slug":"theron-thomas-and-jeff-gitty-gitelman-launch-new-venture","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/theron-thomas-and-jeff-gitty-gitelman-launch-new-venture\/","title":{"rendered":"Theron Thomas and Jeff “Gitty” Gitelman Launch New Venture"},"content":{"rendered":"

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\n\tTwo of the music industry\u2019s most reliable hitmakers are coming together for a new label as Theron Thomas<\/a> and Jeff \u201cGitty\u201d Gitelman are launching Haven Houzin House, the two reveal exclusively with The Hollywood Reporter. <\/em><\/p>\n

\n\tThomas and Gitelman started discussing plans for a label venture together about a year ago while collaborating on a project for an artist they\u2019re currently looking to sign (they can\u2019t disclose who the artist is yet), and their process with the artist helped them realize they had an opportunity for something bigger.<\/p>\n

\n\t\u201cWe saw that there\u2019s a gap in the music industry,\u201d Gitelman says. \u201cWhat we\u2019re missing is more artists that could last and stay. And part of that is because the modern music business is lacking songs. The marketing is there before the actual songs are. Working this project, Theron and I got together and kind of said \u2018we have a power.\u2019 We can market songs, but we can bring them too.\u201d<\/p>\n

\n\tAt the launch, Haven Houzin House is launching with upcoming acts Tiger Lewis and Sekou on its roster. Thomas says they\u2019re \u201centertaining options\u201d with record labels across the major label system for a partnership, but that for now \u201cwe\u2019re doing as much as we can on our own.\u201d<\/p>\n

\n\tGitelman and Thomas are two of the most respected writer-producers in the music industry. Gitelman is known for his production work with the likes of Jessie Murph, Hozier and H.E.R. among others, and he received a Grammy nomination in 2024 for record of the year as a producer on Victoria Monet\u2019s breakout hit \u201cOn My Mama.\u201d Thomas, meanwhile, won the Grammy for songwriter of the year back in 2024, and his songwriting credits include Lizzo\u2019s \u201cAbout Damn Time,\u201d Ros\u00e9 and Bruno Mars\u2019s \u201cAPT,\u201d Iaz\u2019s \u201cReplay\u201d and Miley Cyrus\u2019s \u201cWe Can\u2019t Stop.\u201d<\/p>\n

\n\tThe duo describe Haven Houzin House as \u201cgoing back to an older model\u201d in the industry focused more around artist and record development. Gitelman says he and Thomas will be active at every step from writing and recording songs with the acts they sign, to marketing the records as well. <\/p>\n

\n\t\u201cWe want to go back to where it was ok for artists to take outside songs, it didn\u2019t have to be \u2018I wrote and produced this myself,\u201d Gitelman says. \u201cWhen Sinatra sings \u2018it was a very good year,\u2019 does it matter who wrote it? It\u2019s gotten to a place where so-called authenticity is so valued, it\u2019s diluting the product. Theron and I can offer this creative service and help artists find their identity. It\u2019s not just us about us giving them a record, it\u2019s about setting them up to win in the long term.\u201d<\/p>\n

\n\tAs Thomas adds: \u201cOur motto is may the best song win. We want to create a place where great songwriters<\/a>, great producers and great artists have a voice. It won\u2019t be every song is written by me. Every song won\u2019t have to start with Jeff. That\u2019s unrealistic. We just want to focus on following what is going to make for the best music.\u201d<\/p>\n

\n\tGitelman and Thomas say they have a couple people on their staff and are working with managers, though their team is small. They didn\u2019t give a specific number of how many artists they\u2019d like to bring onto their roster, but they don\u2019t seem to think they need to give themselves any hard limitations. <\/p>\n

\n\t\u201cWe don\u2019t want to sound arrogant, but we\u2019re really fast,\u201d Thomas says. \u201cWe\u2019re making full projects, 21, 24 songs. And we can do it in less time than most people, we know it\u2019s fast paced.\u201d<\/p>\n

\n\tStill, as Thomas says the main focus is development, reiterating that they started the label because they feel it\u2019s been deprioritized by the labels for too long. <\/p>\n

\n\t\u201cArtists write with 78 producers and writers on an album, we don\u2019t think that\u2019s a good way to do it,\u201d Thomas says. \u201cNo artist development, no one taking their time. I go to Korea and work on K-Pop songs and see the way they do it, it takes at least five years before they release an act. And we want to operate like that. We\u2019re willing to take a year or two years before we drop your first single. And when we show the world who you are, you\u2019ll be ready and there isn\u2019t a mistake.\u201d<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Two of the music industry\u2019s most reliable hitmakers are coming together for a new label as Theron Thomas and Jeff \u201cGitty\u201d Gitelman are launching Haven Houzin House, the two reveal exclusively with The Hollywood Reporter. Thomas and Gitelman started discussing plans for a label venture together about a year ago while collaborating on a project […]<\/p>\n","protected":false},"author":2,"featured_media":2199704,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[363849,408590],"class_list":["post-2199703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-songwriters","tag-theron-thomas"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Theron-Thomas-and-Jeff-Gitty-Gitelman-Launch-New-Venture.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2199703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2199703"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2199703\/revisions"}],"predecessor-version":[{"id":2199705,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2199703\/revisions\/2199705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2199704"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2199703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2199703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2199703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}