Odyssey Entertainment Group<\/a>, founded in February 2021 in Tennessee by Nicole Kasper<\/a> and Paige Kosinski<\/a>, emerged from the intersection of music management and the creator economy. Both founders came up through the Nashville music scene; Nicole in artist management and agency work, Paige in marketing and digital strategy, where they learned the mechanics of developing creative careers. When the COVID pandemic stalled touring and live events, they saw how TikTok was transforming discovery for musicians and influencers alike.<\/p>\n Rather than return to the traditional music model, they decided to apply their artist-management experience to a new kind of client: the digital creator.\u00a0<\/p>\n \u201cWe were seeing so many influencers blowing up overnight without any support,\u201d Nicole says. \u201cWith our skills in artist management, it couldn\u2019t be that different.\u201d<\/p>\n The company launched as a boutique, women-led firm focused on holistic creator development, combining brand strategy, audience growth, and long-term career planning. \u201cWe wanted to bring that 360-degree approach from music into the creator economy,\u201d Paige explains.<\/p>\n Odyssey now employs 21 women and manages 67 exclusive creators spanning lifestyle, comedy, fashion, career, and parenthood. Growth came gradually. \u201cIn the beginning, we did side hustles before taking a paycheck from the company,\u201d Paige says. \u201cAbout 7 months in, we hired our first employee and, since then, we\u2019ve expanded carefully.\u201d<\/p>\n That intentional pace helped preserve the company\u2019s personal touch. \u201cWe could have grown faster, but we didn\u2019t want to lose that hands-on communication,\u201d Nicole says. \u201cOne of the top complaints we hear from talent who\u2019ve worked elsewhere is that they could never get a hold of their manager. That doesn\u2019t happen here.\u201d<\/p>\n Running a management company in the creator economy requires balancing between multiple parties: creators, brand partners, and the internal team.\u00a0<\/p>\n \u201cYou\u2019re spinning plates,\u201d Nicole says. \u201cYou want everyone to be happy, and that\u2019s not always possible. So we focus on kindness, clarity, and transparency.\u201d<\/p>\n Within the company, Nicole leads special projects and strategic development, overseeing non-brand initiatives such as product collaborations, book deals, or live tours. Recent projects include Hope Lavigne\u2019s wedding dress collaboration with Jenny Yoo and Courtney Michelle\u2019s nationwide \u201cGirlwind\u201d comedy tour, selling out in multiple cities. In 2026, one Odyssey creator is preparing to launch a wellness drink with a national wellness brand, while two of the company\u2019s home d\u00e9cor talents are unveiling major product lines: a wallpaper collection with a leading retailer and a private-label line developed in partnership with a top licensing agency.\u00a0<\/p>\n Nicole also supports broader company growth through business development, tech buildouts, legal strategy, and music management.\u201cWe want to be a one-stop shop for our talent,\u201d she says. \u201cThey shouldn\u2019t have to go elsewhere to elevate their career.\u201d<\/p>\n Paige manages marketing, accounting, and business development, acting as the bridge between Odyssey\u2019s operations and its external relationships. \u201cAccounting might not sound glamorous,\u201d she notes, \u201cbut it\u2019s what keeps everything sustainable. I also lead internal and external marketing, and bring in new business, such as agency partnerships, brand deals, and new talent signings.\u201d<\/p>\n Their contrasting temperaments have proven complementary. \u201cI\u2019m more of a big-picture risk taker,\u201d Nicole says. \u201cPaige balances that with patience and pragmatism. She\u2019s the one who says, \u2018Let\u2019s sleep on it.\u2019\u201d<\/p>\n Four years after launch, Odyssey\u2019s growth reflects both market demand and its founders\u2019 discipline. According to Paige and Nicole, the firm has generated $33 million in sales, with 42% of revenue driven by outbound pitching, i.e., partnerships proactively secured by the team rather than inbound brand inquiries.<\/p>\n \u201cThat\u2019s constant follow-ups, calls with agencies, and building relationships,\u201d Nicole says. \u201cWe\u2019re not just waiting for opportunities to come in.\u201d<\/p>\n The founders note that the company\u2019s client retention has also remained strong, aided by a commitment to full-service management and proactive communication. \u201cWe\u2019ve had creators, like Becca Bastos and The Williams Fam, with us since the beginning,\u201d Nicole notes. \u201cWe just celebrated four-year anniversaries with several of them.\u201d<\/p>\n The name Odyssey<\/em> was chosen for its symbolism. \u201cIt represents a journey with great fortune at the end,\u201d Paige says. \u201cThat felt true to what we were building, learning through challenges and leaning on each other.\u201d<\/p>\n Labeling the firm an \u201centertainment group\u201d rather than an agency signaled broader ambitions. \u201cOur initial idea was to always keep music as part of the company,\u201d she says. \u201cNow we\u2019re supporting talent across all areas of entertainment, such as comedy, home chefs, TV projects; things we never imagined when we started.\u201d<\/p>\n Nicole describes the firm\u2019s philosophy as holistic creator management. \u201cWe create roadmaps with each client: where they want to be in five years, and what steps it will take to get there,\u201d she says. \u201cMany competitors focus on negotiating deals. We want to create long-lasting careers.\u201d<\/p>\n Odyssey\u2019s roster spans macro and mid-tier creators, but follower count is not the deciding factor.\u00a0<\/p>\n \u201cEngagement matters more than numbers,\u201d Nicole says. \u201cWe want creators who treat this as a career, not a hobby. We can\u2019t work harder than the talent we represent.\u201d<\/p>\n During onboarding, Paige and Nicole personally meet new creators to assess their goals and alignment with Odyssey\u2019s approach. \u201cWe ask: Do you understand your brand? What do you want people to take away from your content? Do you have a long-term vision?\u201d Nicole explains. \u201cWe look for people who know what they stand for and where they want to go.\u201d<\/p>\n Beyond work ethic, openness to feedback is a key differentiator. \u201cThe talent that grows fastest are the ones willing to try new things,\u201d Paige says. \u201cWe\u2019ve seen some creators get in their own way by being afraid to change. The ones who evolve with their audience succeed.\u201d<\/p>\n Since Odyssey\u2019s launch, the expectations of both creators and managers have changed. \u201cA few years ago, many creators could rely on viral moments and brand deals,\u201d Nicole says. \u201cNow, they have to think like entrepreneurs. Brands want to see proof that creators can move product and build real businesses.\u201d<\/p>\n The shift has made strategic guidance indispensable. \u201cCreators need management that can help them navigate algorithm changes, analyze performance, and shape their positioning,\u201d Paige adds. \u201cIt\u2019s not just about sending emails. It\u2019s about strategy and growth.\u201d<\/p>\n The founders believe that much of the industry still undervalues that strategic component. \u201cWe don\u2019t deserve 20% if we\u2019re acting as admin assistants,\u201d Nicole says. \u201cManagement should include strategy and pitching for new partnerships. This is someone\u2019s livelihood. You\u2019re managing their career, not just their inbox.\u201d<\/p>\n Both agree that communication remains a defining challenge in the sector. \u201cCreators are often lonely,\u201d Paige observed. \u201cThey need to know someone\u2019s guiding them. Having consistent, transparent systems in place is critical.\u201d<\/p>\n As a women-run firm, Odyssey\u2019s internal culture is rooted in mentorship and inclusion.\u00a0<\/p>\n Both founders described their leadership journeys as ongoing learning experiences. \u201cI started the company at 22,\u201d Paige says. \u201cLeading a team of 21 meant learning how to lead with confidence.\u201d<\/p>\n Nicole\u2019s perspective developed from earlier industry frustrations. \u201cI only ever had one great boss, and they were all men,\u201d she says. \u201cI didn\u2019t have female examples of leadership, so I had to figure it out by reading books, listening to podcasts, and asking, \u2018How can I be the boss I wish I had?\u2019\u201d<\/p>\n Hiring has become a central factor in their growth strategy. \u201cThe first year, our team members were mostly fresh out of college,\u201d Nicole says. \u201cThey were great, but bringing in people with more experience and relationships has been transformative.\u201d<\/p>\n Recent hires include leadership in HR, PR, and talent direction, expanding Odyssey\u2019s capacity to handle larger campaigns while maintaining its boutique focus.<\/p>\n As Odyssey enters its fifth year, the company is preparing to launch a talent-facing app designed to streamline communication and workflow. \u201cThere\u2019s great tech on the market, but nothing that\u2019s truly creator-focused,\u201d Nicole says. \u201cOur goal is to make the talent experience more efficient and organized.\u201d<\/p>\n A company retreat for both team and talent is also planned to mark the fifth anniversary. Beyond internal accomplishments, Odyssey expects to grow its team in the years ahead and expand into adjacent entertainment verticals through strategic partnerships.<\/p>\n Paige reveals that the next stage will focus on deepening services rather than expanding client volume. \u201cWe\u2019re exploring partnerships with literary agents and entertainment managers in film and television,\u201d she explains. \u201cIt\u2019s about offering more full-service support.\u201d<\/p>\n For both founders, Odyssey\u2019s overarching goal is to stay true to the values on which it was built: integrity, partnership, and purpose-driven work. \u201cWe love feedback,\u201d Nicole says. \u201cWe\u2019re always trying to improve, expand, and do better for our creators and our team. Our core values at Odyssey are people over profit<\/em>, legacy over likes<\/em>, and purpose over popularity<\/em>. That is what guides us always.\u201d<\/p>\nDivision of Roles and Leadership<\/strong><\/h3>\n
From Side Hustle to Multi-Million-Dollar Operation<\/strong><\/h3>\n
Defining an \u2018Entertainment Group\u2019<\/strong><\/h3>\n
What Odyssey Looks for in Talent<\/strong><\/h3>\n
How Creator Management Is Changing<\/strong><\/h3>\n
Company Culture and Leadership<\/strong><\/h3>\n
What to Expect in 2026?<\/strong><\/h3>\n