The “Cuddlectible\u2122” is Here – Part Cuddly Collectible, Part Surprise, All Pop Culture – Turning Your Favorite Fandoms into Must-Have Mystery Drops<\/em><\/p>\n Hyojo: Series 1<\/p>\n Hyojo x Hostess<\/p>\n MGA Entertainment reveals its newest lovable brand, Hyojo\u2122, and debuts an innovative new toy category, blending the sought-after thrill of mystery-box reveals with the comfort of a huggable collectible.<\/p>\n<\/li>\n The Hyojo\u2122 collections feature an unprecedented lineup of officially licensed designs from fan-favorite brands. The first series launches in partnership with six iconic brands and transforms them into adorable, licensed characters for fans to collect.<\/p>\n<\/li>\n Every box offers a chance to unbox rare and ultra-rare variants, driving the chase across multiple limited-edition waves through 2026. LOS ANGELES, Dec. 16, 2025 (GLOBE NEWSWIRE) — Your favorite fandoms just got a whole lot cuddlier. MGA Entertainment<\/u><\/a> (MGA), a global leader in children’s entertainment, is revolutionizing the toy aisle once again with the debut of Hyojo\u2122, its first-ever Cuddlectible\u2122<\/sup>. Fusing the joy of soft and huggable toys with the rare, licensed mystery reveals of a collectible\u2014Hyojo is a surprise, a hug, and a unique obsession built to become an instant favorite.<\/p>\n The Collector Curve Meets the Cuddlectible<\/strong>\u2122<\/strong><\/sup> Craze<\/strong><\/p>\n Hyojo is a cheerful character who loves all the cool cravings, delicious treats, and yummy things that you love\u2014and can embody them with a magical hug. Designed to be collected, traded, and adored, each Hyojo mystery box reveals a sensory surprise with distinct designs, expressive faces, and a mix of fun, touchable textures. The first series kicks things off with officially licensed designs from Hershey\u2019s, Reese\u2019s, Jolly Rancher, Hostess\u00ae<\/sup>, ICEE, <\/em><\/strong>and Blow Pop.<\/em><\/strong><\/p>\n \u201cMGA is all about creating innovation that brings joy to consumers. Hyojo represents an exciting new category we call a Cuddlectible<\/em>\u2014a perfect blend of cuddly and collectible,\u201d said Josh Hackbarth, Chief Marketing Officer, MGA Entertainment. \u201cHyojo is an instantly lovable character whose identity is built on reflecting the passions of our fans. By partnering with iconic food and beverage brands for this first wave, we\u2019re fusing the world of toys with authentic consumer obsessions, creating a must-have surprise for every collector.\u201d<\/p>\n Cuddlect Them All!\u2122 Chase, Rare, and More <\/strong><\/p>\n The first two series introduce deliciously adorable treats with each limited-edition wave featuring six designs, 18 collectible styles, and rare and ultra-rare versions of every character. New and upcoming lines include:<\/p>\n Hyojo Series 1:<\/strong> Available now on Amazon and coming soon to Target and Walmart, this collection features designs inspired by Hershey\u2019s, Reese\u2019s, Jolly Rancher, Hostess\u00ae<\/sup>, ICEE, <\/em><\/strong>and Blow Pop.<\/em><\/strong><\/p>\n<\/li>\n Hyojo Series 2:<\/strong> Launching on April 1, 2026, this next wave serves up a fresh lineup of even more sweet-treat favorites. We\u2019re keeping the full flavor mix under wraps for now \u2014 but trust us, it\u2019s worth the wait.<\/p>\n<\/li>\n<\/ul><\/div>\n Hyojo shares your pop culture passions, from snacks to movies, fandoms, and beyond. Watch as Hyojo explores new worlds, collects new looks, and celebrates everything we love. The hunt is officially on! The first series of Hyojo mystery boxes are now available on Amazon<\/a> for $10.99 and will be launching at Target and Walmart later this month. Don’t miss out on the ultimate surprise and stay tuned to see what Hyojo will become next by following @hyojoofficial for reveals.<\/p>\n About MGA Entertainment<\/u><\/strong> Contacts:\u00a0 Zenab Afolabi<\/strong> Photos accompanying this announcement are available at<\/p>\n<\/div>\n<\/div>
<\/div>\n<\/div>
\n
<\/p>\n<\/li>\n<\/ul>\n\n
MGA Entertainment<\/u><\/strong><\/a> is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA\u2019s portfolio spans a dynamic range of original and licensed brands \u2014 from toys, dolls, games, and electronics to fashion, home d\u00e9cor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as\u00a0L.O.L. Surprise!\u2122<\/a>,\u00a0Little Tikes\u00ae<\/sup><\/u><\/a>,\u00a0Rainbow High\u2122<\/a>, Bratz\u00ae<\/sup><\/a>,\u00a0MGA\u2019s Miniverse\u2122<\/a>,\u00a0Yummiland\u2122<\/a>,\u00a0CarTuned\u2122<\/a>, Ninjombie\u2122<\/u><\/a>, Wonder Factory<\/u>\u2122, DohKins<\/u><\/a>\u2122, BABY born\u00ae<\/sup><\/u>, and\u00a0Zapf Creation\u00ae<\/a>. To learn more, visit www.mgae.com<\/a> and follow MGA on LinkedIn<\/u><\/a>,\u00a0TikTok<\/a>,\u00a0Instagram<\/a> and Facebook<\/u><\/a>.<\/p>\n
Phyllis Liu<\/strong>
MGA Entertainment
PLiu@mgae.com<\/a><\/p>\n
MGA Entertainment
ZAfolabi@mgae.com<\/a><\/p>\n