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According to Nielsen<\/a>, linear streaming, or broadcast and cable content viewed through services like YouTube<\/a> TV and cable provider apps, was a standout during the holiday representing 10.1% of total TV usage \u2014 the second-highest level of daily linear streaming ever, surpassed only by Super Bowl Sunday in February. By comparison, linear streaming totaled 7.8% of TV usage across the month.<\/p>\n Additionally, Thanksgiving was the broadcast category\u2019s 10th-most-watched day since the inception of The Gauge in May 2021.<\/p>\n Nielsen Gauge for November 2025 (Photo courtesy of Nielsen)<\/p>\n When looking by category, broadcast\u2019s…<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Thanksgiving Day was the centerpiece for a 5.5% increase in television usage in November, with audiences watching 103.4 billion minutes during the holiday. According to Nielsen, linear streaming, or broadcast and cable content viewed through services like YouTube TV and cable provider apps, was a standout during the holiday representing 10.1% of total TV usage […]<\/p>\n","protected":false},"author":2,"featured_media":2201249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2201248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Thanksgiving-Day-Helps-Lift-TV-Viewership-55-in-November-Despite.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2201248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2201248"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2201248\/revisions"}],"predecessor-version":[{"id":2201250,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2201248\/revisions\/2201250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2201249"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2201248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2201248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2201248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}