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When Kendra McKinley decided to make a music video for \u201cSomething That I Oughta Hold on To,\u201d a track off her new EP\u2014music for smoking weed with your bra off<\/em>\u2014she didn\u2019t book a studio, hire a crew, or center herself in the frame. Instead, she sent a text into the world and waited.<\/p>\n What came back: 43 small acts of affection.<\/p>\n The video, premiering today on Chronogram<\/em>, is a loose, joyful collage of people lip-syncing, dancing, mugging for the camera, and generally being themselves. Friends filmed themselves wherever they happened to be\u2014kitchens, living rooms, studios, backyards\u2014then sent the clips back to McKinley<\/a>, who edited the whole thing together in iMovie. No budget. No polish. (Well, a little polish.) Just a constellation of human presence orbiting a song.<\/p>\n