{"id":2203069,"date":"2025-12-17T18:10:29","date_gmt":"2025-12-17T18:10:29","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2203069"},"modified":"2025-12-17T18:10:29","modified_gmt":"2025-12-17T18:10:29","slug":"blizzard-entertainment-president-on-blizzcon-2026-35th-anniversary-plans","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/blizzard-entertainment-president-on-blizzcon-2026-35th-anniversary-plans\/","title":{"rendered":"Blizzard Entertainment President on BlizzCon 2026, 35th Anniversary Plans"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/blizzard\/\" id=\"auto-tag_blizzard\" data-tag=\"blizzard\">Blizzard<\/a> Entertainment is turning 35 and they want everyone to know it.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWhile tonight for \u2018Diablo\u2019 is such a masthead moment for the franchise, in many ways, we think of it as a kickstart to this huge 2026 for Blizzard, all up,\u201d Blizzard Entertainment president <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/johanna-faries\/\" id=\"auto-tag_johanna-faries\" data-tag=\"johanna-faries\">Johanna Faries<\/a> told <em>Variety<\/em> during an interview ahead of The Game Awards in Los Angles on Dec. 11, <a rel=\"nofollow\" target=\"_blank\" data-id=\"https:\/\/variety.com\/2025\/gaming\/news\/diablo-iv-paladin-divinity-game-007-first-light-game-awards-1236606894\/\" data-type=\"link\" href=\"https:\/\/variety.com\/2025\/gaming\/news\/diablo-iv-paladin-divinity-game-007-first-light-game-awards-1236606894\/\">where Blizzard\u2019s \u201cDiablo IV\u201d unveiled a buzzy new update<\/a>. \u201cAnd if you\u2019re a Blizzard fan or you\u2019re curious about any of our major franchises, the teams are cooking on major swings. And I think we just have a tremendous amount of pride in what\u2019s going to come forward, not just at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/blizzcon\/\" id=\"auto-tag_blizzcon\" data-tag=\"blizzcon\">BlizzCon<\/a>, but even in the run up to BlizzCon here. So all hands on deck, but it\u2019s a very exciting time.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe big Blizzard moments Faries is pointing to include \u201cWorld of Warcraft\u2019s\u201d much-anticipated \u201cMidnight\u201d expansion in March; the \u201c<span style=\"font-size: revert;color: initial;, sans-serif\">Diablo\u201d franchise\u2019s 30th anniversary and \u201cDiablo IV\u2019s\u201d \u201cLord of Hatred\u201d update and; and the 10th anniversary of \u201cOverwatch<\/span>.\u201d <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd perhaps the most important one of all: the September return of BlizzCon, the beloved fan convention hosted by Blizzard Entertainment at the Anaheim Convention Center, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/2025\/gaming\/news\/blizzcon-return-2026-blizzard-fan-event-microsoft-1236334365\/\" data-type=\"link\" data-id=\"https:\/\/variety.com\/2025\/gaming\/news\/blizzcon-return-2026-blizzard-fan-event-microsoft-1236334365\/\">which was skipped in 2024 and 2025<\/a> following Microsoft\u2019s acquisition of the company in 2023.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe teams across Blizzard entirely, as an organization, are gearing up for what we hope to be the biggest year yet for Blizzard, and we take that statement very seriously,\u201d said Faries, who joined Blizzard as president in 2024, following two years as general manager of the \u201cCall of Duty\u201d franchise at sister company Activision. \u201cAnd it\u2019s all part of this new, bold vision for the future, as I mentioned before.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFaries, who spent more than 10 years in business and marketing exec roles at the NFL, says the message behind the stacked year is Blizzard is \u201cinvesting in this iconic IP that we have across our entire portfolio, and really thinking about modernizing it, surprising and delighting our fans, being beholden to legacy where it matters, but also really doing some fresh takes that really put us into the next decade or three decades, now that we\u2019re 35 years old, that put us at the industry dominance level that we always aspire to be at.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhen it came to bringing back BlizzCon, Faries says the delay was less about new ownership under Microsoft and more about \u201creally giving our employees time to put on the best show possible for our community.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThis is all about gathering together as fans of Blizzard. And to see even the early response and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/2025\/gaming\/news\/blizzcon-2026-tickets-pricing-gaming-news-roundup-1236569637\/\" data-type=\"link\" data-id=\"https:\/\/variety.com\/2025\/gaming\/news\/blizzcon-2026-tickets-pricing-gaming-news-roundup-1236569637\/\">announcing our ticket sales<\/a> has been a tremendous indicator that there\u2019s a lot of demand to come back together as one,\u201d Faries said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe process was then about taking notes from previous editions of the event, with Faries and her team looking to strike the same tone as previous leadership while bringing in new ideas.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe really think about, what would speak to our fans? What do they want to see? What\u2019s bread and butter expectation? What are the surprises that we can bring? How do we expand the scope of what BlizzCon can be?\u201d Faries said. \u201cAnd I think that docks to part of the vision that we talk about a lot, that we want to continue to aspire to be the best gaming and entertainment company in the world. And BlizzCon in \u201926 hopefully puts us in a position to really reflect that ambition in a bigger way. So I have total confidence that the teams are going to come very, very big, both with the heart and soul of what I think our core-most fans long for in a BlizzCon, but also bringing some very new things to the table.\u201d<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blizzard Entertainment is turning 35 and they want everyone to know it. \u201cWhile tonight for \u2018Diablo\u2019 is such a masthead moment for the franchise, in many ways, we think of it as a kickstart to this huge 2026 for Blizzard, all up,\u201d Blizzard Entertainment president Johanna Faries told Variety during an interview ahead of The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2203070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[425295,425296,425297],"class_list":["post-2203069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-blizzard","tag-blizzcon","tag-johanna-faries"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Blizzard-Entertainment-President-on-BlizzCon-2026-35th-Anniversary-Plans.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2203069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2203069"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2203069\/revisions"}],"predecessor-version":[{"id":2203071,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2203069\/revisions\/2203071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2203070"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2203069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2203069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2203069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}