Banijay<\/a> Entertainment has picked up the international rights to breakout streaming format \u201cAll Star Hide and Seek,\u201d underscoring the company\u2019s broader push into creator-led entertainment. <\/p>\nAcquired from Finland\u2019s Rabbit Films,\u201d All Star Hide and Seek\u201d launched on local streamer Ruuti+ in 2024 under the title \u201cRoni B\u00e4ck: Finland\u2019s Biggest Hide and Seek,\u201d with a second season rolling out on the platform in October. <\/p>\n
\n\tThe format was created by Finnish social media star Roni B\u00e4ck, one of the country\u2019s most influential online creators. The concept evolved from his long-running YouTube hide-and-seek videos and has since translated into a streaming hit.<\/p>\n
\u201cAll Star Hide and Seek\u201d blends social video and premium unscripted production, bringing together top influencers and TV personalities who hide across large-scale real-world locations, from amusement parks to cultural landmarks, while a host deploys increasingly inventive tactics to track them down. Episodes run at a YouTube-style pace in 22-minute installments tailored for streaming audiences, building toward a cash-prize finale.<\/p>\n
Helen Greatorex, head of format acquisitions at Banijay Entertainment, said the format\u2019s creator roots are key to its appeal. \u201cThis format authentically began in the creator community and went on to prove its strength on streaming,\u201d she said, adding that Banijay will adapt the concept \u201cto suit all budgets,\u201d while leveraging real-world locations and \u201cgripping storytelling.\u201d By pairing creators with celebrities, she said, the company is \u201cbridging two worlds\u201d to deliver a format designed for primetime with built-in viral potential.<\/p>\n
Rabbit Films VP international Samantha Ferguson emphasized the format\u2019s cost-efficient ambition. \u201cWith \u2018All Star Hide and Seek\u2019 we are opening the doors to some of the world\u2019s most spectacular locations,\u201d she said, noting that by partnering with existing entertainment venues, the show can deliver cinematic scale \u201cat a fraction of costs.\u201d She added that the format\u2019s move \u201cfrom YouTube to primetime, and now across multiple territories\u201d is resonating with broadcasters seeking event television without event-level budgets.<\/p>\n
The title joins Banijay Entertainment\u2019s growing slate of premium third-party formats, which includes cult board-game adaptation \u201cWerewolves,\u201d global franchise \u201cNinja Warrior\u201d from TBS, musical competition \u201c100\u201d from \u201cThe Masked Singer\u201d creator Park Wonwoo of Ditum Korea alongside ABC Japan and Empire of Arkadia, Pixcom International\u2019s autism-focused culinary format \u201cAtypical Critics,\u201d and Channel 4 knitting competition \u201cThe Game of Wool\u201d from Hello Halo.<\/p>\n
Recent initiatives in the creator-led entertainment space include the launch of Creators Lab with YouTube, digital-first format \u201cLet\u2019s Play Ball\u201d \u2014 now in development in the UK and U.S. and commissioned for a second season in the Netherlands \u2014 talent partnerships such as Big Brother Knossi and MasterChef Creators, and the recent unveiling of FCF, the Netherlands\u2019 first officially registered football club created by influencers.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Banijay Entertainment has picked up the international rights to breakout streaming format \u201cAll Star Hide and Seek,\u201d underscoring the company\u2019s broader push into creator-led entertainment. Acquired from Finland\u2019s Rabbit Films,\u201d All Star Hide and Seek\u201d launched on local streamer Ruuti+ in 2024 under the title \u201cRoni B\u00e4ck: Finland\u2019s Biggest Hide and Seek,\u201d with a second […]<\/p>\n","protected":false},"author":2,"featured_media":2204099,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[388368],"class_list":["post-2204098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-banijay"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Banijay-Entertainment-Acquires-Format-All-Star-Hide-and-Seek.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2204098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2204098"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2204098\/revisions"}],"predecessor-version":[{"id":2204100,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2204098\/revisions\/2204100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2204099"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2204098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2204098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2204098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}