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\n\tEXCLUSIVE:<\/strong> Veteran entertainment marketing executive Tom Cestaro<\/a> has launched Mulberry Street Entertainment<\/a>, a full-service agency dedicated to forging talent partnerships, media services, and integrated partnerships, connecting top talent with the world\u2019s biggest brands.<\/p>\n \n\tMulberry Street will provide a concierge-style approach to partnership development, offering clients hands-on counsel and advice that anticipates every step of the brand, endorsement or sponsorship engagement process from initial concept to final execution.<\/p>\n \n\tCestaro comes to the venture with more than two decades of experience collaborating with some of the world\u2019s most recognizable names and brands. Over the years, he\u2019s worked with talent ranging from global icons like John Legend, Khlo\u00e9 Kardashian, Paris Hilton, Whoopi Goldberg, and Tori Spelling to next-generation creators and influencers, such as Dylan Efron and Jake Shane, to renowned sports stars, including John Elway, helping bridge the gap between celebrity storytelling and global brand strategies that have spanned the globe.<\/p>\n \n\t\u201cThe most important part of an effective brand collaboration is authenticity,\u201d Cestaro told us. \u201cWhen pairing talent with a product\u2014whether it\u2019s a lifestyle brand, a food product, or a game-changing pharmaceutical\u2014we find the connections that are meaningful and lasting. That\u2019s what audiences respond to: a personal vouch or organic extension of something you\u2019ll want to be a part of. I\u2019ve been proud to be making those recommendations and connections for 20 years, and grateful for the opportunity now to operate under my own umbrella.\u201d<\/p>\n<\/div><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source deadline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" EXCLUSIVE: Veteran entertainment marketing executive Tom Cestaro has launched Mulberry Street Entertainment, a full-service agency dedicated to forging talent partnerships, media services, and integrated partnerships, connecting top talent with the world\u2019s biggest brands. Mulberry Street will provide a concierge-style approach to partnership development, offering clients hands-on counsel and advice that anticipates every step of the […]<\/p>\n","protected":false},"author":2,"featured_media":2204328,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[425486,425487],"class_list":["post-2204327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-mulberry-street-entertainment","tag-tom-cestaro"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Tom-Cestaro-Launches-Mulberry-Street-Entertainment-EXCLUSIVE.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2204327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2204327"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2204327\/revisions"}],"predecessor-version":[{"id":2204329,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2204327\/revisions\/2204329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2204328"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2204327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2204327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2204327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}