“Partnering with the city of Santa Monica to bring a yearly music festival to the Pier is a true honor for us,\u201d said Melissa Ormond, Goldenvoice COO and COO of Festivals for AEG Presents, in an official statement. \u201cWe can’t wait to bring world class music and artists to one of the most beautiful urban locations in the state.”\u00a0<\/span><\/p>\nCity officials and Goldenvoice emphasized that the\u00a0music event\u00a0will be tailored to the city, with an eye toward drawing local residents as well as visitors, and driving business to nearby hotels, restaurants and shops before and during the event. The plan is for\u00a0the festival to return in the fall of 2027 and 2028, establishing a new annual cultural\u00a0destination on the coast.<\/p>\n
The timing is strategic. The festival arrives amid a wave of global attention towards\u00a0the region, with the FIFA World Cup landing in Los Angeles in summer 2026, the Super Bowl following in 2027 and the Olympic and Paralympic Games in 2028.\u00a0The music festival sits within a broader lineup of activations meant to reintroduce Santa Monica as a destination for major gatherings. Those plans include a World Cup fan club on the Pier, an ESPN fan festival in 2027 and hospitality and broadcast hubs for the Olympics and Paralympics in 2028. That’s when\u00a0the Annenberg Community Beach House is slated to become Club France, the French National Olympic and Sport Committee’s official hospitality hub for French athletes, officials, fans and media, mixing live event viewing with cultural programming.<\/p>\n
Crucially, the city says the events will be privately funded, with producers paying for property use, services and security, and no subsidies coming from Santa Monica. The focus, officials say, is on free or low-cost public access where possible, meaningful community benefits and long-term economic impact.<\/p>\n
\u201cThe next few years are a defining opportunity to showcase Santa Monica at its best, from our beach and Pier to the heart of our downtown along our iconic coastline,\u201d said mayor Caroline\u00a0Torosis in an official statement. \u201cThis is exactly what our realignment plan was designed to do. We are ushering in Santa Monica\u2019s Renaissance by delivering results, revitalizing our core and setting the city up for its next chapter. Our best days are ahead.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.timeout.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Starting next year, you won’t have to drive to the desert to get your music festival fix. As Los Angeles prepares for a once-in-a-generation run of global sports spectacles, Santa Monica is\u00a0embracing its moment in the spotlight with a new annual music festival. Approved this week by City Council, the festival is part of a […]<\/p>\n","protected":false},"author":2,"featured_media":2204921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[321862,21800,340380],"class_list":["post-2204920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-categories-music","tag-music","tag-news-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Santa-Monica-Will-Host-a-New-Beachfront-Music-Festival-in.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2204920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2204920"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2204920\/revisions"}],"predecessor-version":[{"id":2204922,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2204920\/revisions\/2204922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2204921"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2204920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2204920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2204920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}