<\/p>\n
The All Star Hide & Seek concept began on YouTube<\/p>\n<\/div>\n<\/div>\n
Banijay Entertainment has signed a deal with Helsinki-based Rabbit Films to acquire the international rights to breakout hit All Star Hide & Seek.<\/p>\n
The format originally launched on streamer Ruuti+ in 2024 as Roni B\u00e4ck: Finland\u2019s Biggest Hide & Seek, with a second season debuting on the platform in October this year.<\/p>\n
Created by Roni B\u00e4ck, one of Finland\u2019s most influential digital creators, the concept grew out of his long-running YouTube hide-and-seek videos and has become a streaming success.<\/p>\n
All Star Hide & Seek sees influencers and TV personalities hiding across real-world locations \u2013 from amusement parks to cultural landmarks \u2013 while the host deploys clever and creative tactics to track them down.<\/p>\n
The format\u2019s YouTube-style pace, with 22-minute episodes designed for streaming audiences, culminates in a finale for a cash prize.<\/p>\n
Helen Greatorex, head of format acquisitions at Banijay Entertainment, said: \u201cThis format authentically began in the creator community and went on to prove its strength on streaming. Under Banijay Entertainment, All Star Hide & Seek will be adapted to suit all budgets, engaging audiences with real-world locations and gripping storytelling. By combining creators and celebrities, we are bridging two worlds to deliver a format that\u2019s perfect for primetime and packed with shareable viral moments.\u201d<\/p>\n<\/p><\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.c21media.net \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The All Star Hide & Seek concept began on YouTube Banijay Entertainment has signed a deal with Helsinki-based Rabbit Films to acquire the international rights to breakout hit All Star Hide & Seek. The format originally launched on streamer Ruuti+ in 2024 as Roni B\u00e4ck: Finland\u2019s Biggest Hide & Seek, with a second season debuting […]<\/p>\n","protected":false},"author":2,"featured_media":2205234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2205233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Banijay-Entertainment-picks-up-global-rights-to-digital-first-format-All.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2205233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2205233"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2205233\/revisions"}],"predecessor-version":[{"id":2205235,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2205233\/revisions\/2205235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2205234"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2205233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2205233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2205233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}