{"id":2205847,"date":"2025-12-19T20:12:15","date_gmt":"2025-12-19T20:12:15","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2205847"},"modified":"2025-12-19T20:12:15","modified_gmt":"2025-12-19T20:12:15","slug":"inside-the-making-of-the-perfect-hallmark-christmas-movie-aesthetic","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/inside-the-making-of-the-perfect-hallmark-christmas-movie-aesthetic\/","title":{"rendered":"Inside the making of the perfect Hallmark Christmas movie aesthetic"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content%2Fuploads%2Fsites%2F2%2F2025%2F12%2Fhallmark-movies.jpg?quality%3D90%26strip%3Dall\" \/><\/p>\n<div>\n<p>\u2018Tis the season.<\/p>\n<p>Hallmark\u2019s<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nypost.com\/2025\/12\/10\/entertainment\/lori-loughlin-set-to-make-hallmark-comeback-as-she-moves-past-varsity-blues-scandal-and-marriage-struggles-expert\/\"> Christmas movies<\/a> are winter staples.\u00a0Their typical qualities have become such well-worn cultural territory that they\u2019ve been <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=MSzytvDsPfo\">parodied on \u201cSNL\u201d<\/a> numerous<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=hNoZHUDB3GU\"> times<\/a>, and in viral <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/hallmarkmovie_memes\/\">memes.<\/a>\u00a0\u00a0<\/p>\n<p>Their plots usually involve a premise along the lines of: a woman from the big city returns to her quaint small town and finds love with a humble Christmas tree farmer. <\/p>\n<p>What does it take to create those famous aesthetics?\u00a0\u00a0<\/p>\n<p>Production designer Daniel Koenig, who has worked on several Hallmark movies, told The Post, \u201cI always have a tree on standby,\u201d in case a scene needs emergency holiday cheer.\u00a0<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Kristoffer Polaha and Lacey Chabert in \u201cThe Christmas Quest.\u201d  <span class=\"credit\">Eva Rut Hjaltadottir<\/span><\/figcaption><\/figure>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Michael Rady and Lyndsy Fonseca in \u201cWhere Are You, Christmas?\u201d  <span class=\"credit\">Robert Clark<\/span><\/figcaption><\/figure>\n<p>For each movie he works on, Koenig focuses on including \u201ckey elements\u201d of decor, such as trees and garlands.\u00a0<\/p>\n<p>\u201cI don\u2019t know if there\u2019s [such thing] as too many trees,\u201d he quipped.\u00a0<\/p>\n<p>\u201cYou end up using a whole lot [of trees],\u201d Koenig, who has worked on movies such as<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nypost.com\/2024\/11\/30\/entertainment\/holiday-touchdown-stars-dish-on-working-with-donna-kelce-in-hallmark-movie\/\">\u00a0\u201cHoliday Touchdown: a Chiefs Love Story,\u201d<\/a> <a rel=\"nofollow\" target=\"_blank\" data-aps-asc-tag=\"nypost-20\" data-aps-asin=\"B0FTT81CH4\" data-wrapped-template=\"https:\/\/r.nypostlink.com?btn_ref=org-19984c113c692001&amp;btn_url\" href=\"https:\/\/r.nypostlink.com?btn_ref=org-19984c113c692001&amp;btn_url=https%3A%2F%2Fwww.amazon.com%2FNewport-Christmas-Dustin-Rikert%2Fdp%2FB0FTT81CH4%2F%3Ftag%3Dnypost-20%26asc_refurl%3Dhttps%3A%2F%2Fnypost.com%2F2025%2F12%2F19%2Fentertainment%2Finside-the-making-of-the-perfect-hallmark-christmas-movie-aesthetic%2F%26asc_source%3Dweb\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">\u201cA Newport Christmas,\u201d<\/a> and <a rel=\"nofollow\" target=\"_blank\" data-aps-asc-tag=\"nypost-20\" data-aps-asin=\"\" data-wrapped-template=\"https:\/\/r.nypostlink.com?btn_ref=org-19984c113c692001&amp;btn_url\" href=\"https:\/\/r.nypostlink.com?btn_ref=org-19984c113c692001&amp;btn_url=https%3A%2F%2Fwww.amazon.com%2Fgp%2Fvideo%2Fdetail%2FB0DLV9XHLR%2F%3Ftag%3Dnypost-20%26asc_refurl%3Dhttps%3A%2F%2Fnypost.com%2F2025%2F12%2F19%2Fentertainment%2Finside-the-making-of-the-perfect-hallmark-christmas-movie-aesthetic%2F%26asc_source%3Dweb\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">\u201cNashville Christmas Carol,\u201d<\/a> added. \u201cI got probably about 24 trees in our department that we are cycling through each day.\u201d<\/p>\n<p>In a typical set like a home, he\u2019ll have four or five different trees that are used in various shapes and sizes.<\/p>\n<p>\u201cAnd then, the next day, we\u2019re prepping those trees that would be used for the next location,\u201d he explained. \u201cSo it\u2019s like a cycle, constantly redecorating trees.\u201d<\/p>\n<p>After getting those \u201ckey elements,\u201d of decor, \u201cit\u2019s just about trying to enhance it, and make sure that every single frame of each movie is postcard quality.\u201d\u00a0<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Tyler Hynes and Hunter King in \u201cHoliday Touchdown A Chiefs Love Story.\u201d  <span class=\"credit\">Matt Hoover<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Rasool Jahan, Jessy Schram and Wes Brown in \u201cA Nashville Christmas Carol.\u201d  <span class=\"credit\">John Merrick<\/span><\/figcaption><\/figure>\n<p>While the trees are fake \u201cin most cases,\u201d at times a script may require a real tree. <\/p>\n<p>\u201cReal trees can be a little bit more challenging to decorate, because you have to deal with the branches, and they\u2019re not necessarily always perfect,\u201d he told The Post. \u201cBut if a movie is a period piece such as \u2018A Newport Christmas,\u2019 [then] we have to use a real tree, if we see it up close.\u201d\u00a0<\/p>\n<p>Most Hallmark movies are set in small towns, but the look of the town can change depending on what the script calls for.<\/p>\n<p>\u201cI always love a town square,\u201d he noted, adding that he makes it look \u201ccharming\u201d and \u201cas clean and beautiful as possible,\u201d but the time of day is also a big factor.\u00a0<\/p>\n<p>\u201cIf it\u2019s a day [scene], I focus on adding garlands or ribbons that will stand out and pop. But if it\u2019s a night scene, I focus more on having Christmas lights and making sure they\u2019re spread nice and evenly and straight as possible.\u201d\u00a0<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Wes Brown and Jessy Schram in \u201cA Nashville Christmas Carol.\u201d  <span class=\"credit\">Katherine Bomboy<\/span><\/figcaption><\/figure>\n<p>Sourcing the decor can present a challenge, since Hallmark Christmas movies film outside of the holiday season.\u00a0<\/p>\n<p>\u201cA lot of times, we film on locations in different places. Different cities have different resources. Also, oftentimes, we\u2019re filming not during the Christmas season. And so, the stores don\u2019t have it out on the shelves.\u201d\u00a0<\/p>\n<p>\u201cWe have to order everything special, or try to find it from locals who have it,\u201d he explained. \u201c[It] can be challenging at times, based on where we\u2019re at.\u201d\u00a0<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption> Michael Rady and Lyndsy Fonseca in \u201cWhere Are You, Christmas?\u201d  <span class=\"credit\">Robert Clark<\/span><\/figcaption><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" data-aps-asc-tag=\"nypost-20\" data-aps-asin=\"\" data-wrapped-template=\"https:\/\/r.nypostlink.com?btn_ref=org-19984c113c692001&amp;btn_url\" href=\"https:\/\/r.nypostlink.com?btn_ref=org-19984c113c692001&amp;btn_url=https%3A%2F%2Fwww.amazon.com%2Fgp%2Fvideo%2Fdetail%2FB0FQHLQHZL%2F%3Ftag%3Dnypost-20%26asc_refurl%3Dhttps%3A%2F%2Fnypost.com%2F2025%2F12%2F19%2Fentertainment%2Finside-the-making-of-the-perfect-hallmark-christmas-movie-aesthetic%2F%26asc_source%3Dweb\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">\u201cHoliday Touchdown: A Bills Love Story,<\/a>\u201d however, \u201cwas incredibly easy\u201d to film due to its Buffalo, NY, location. <\/p>\n<p>Since many Hallmark movie towns look alike, he said they do re-use decor \u2013 but, not for every movie.\u00a0<\/p>\n<p>\u201cMost of the Christmas stuff we put in the storage, and then try to fit it back for the next movie. We try to hold on to stuff that we know will be useful again.\u201d\u00a0<\/p>\n<p>On the contrary, furniture is often rented and returned after a project because those props are too dependent on a specific set or script.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Tyler Hynes and Donna Kelce in \u201cHoliday Touchdown A Chiefs Love Story.\u201d  <span class=\"credit\">Matt Hoover<\/span><\/figcaption><\/figure>\n<p>As for the fake snow? <\/p>\n<p>\u201cAs time has gone on, we\u2019ve been using less and less fake snow and more digital snow,\u201d he noted.<\/p>\n<p>It\u2019s more cost-effective, easier to clean up, and easier to edit, he explained.\u00a0<\/p>\n<p>Fake snow is still used on occasion though for \u201clarge mounds, or long walkways.\u201d<\/p>\n<p>\u201cBut it is fun to do fake snow, because it\u2019s cool to show up on set and see it in the middle of the summer,\u201d Koenig added. \u201cYou can see all the snow everywhere, and usually everyone driving by enjoys the look of what we\u2019re doing.\u201d\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source celebrity.land \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Tis the season. Hallmark\u2019s Christmas movies are winter staples.\u00a0Their typical qualities have become such well-worn cultural territory that they\u2019ve been parodied on \u201cSNL\u201d numerous times, and in viral memes.\u00a0\u00a0 Their plots usually involve a premise along the lines of: a woman from the big city returns to her quaint small town and finds love with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2205848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25174],"tags":[22116,368005,21741,25404,21993,331700,323324,21912,22205,21913],"class_list":["post-2205847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gossip","tag-christmas","tag-christmas-movies","tag-entertainment","tag-exclusive","tag-films","tag-hallmark","tag-hallmark-channel","tag-movies","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Inside-the-making-of-the-perfect-Hallmark-Christmas-movie-aesthetic.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2205847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2205847"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2205847\/revisions"}],"predecessor-version":[{"id":2205849,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2205847\/revisions\/2205849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2205848"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2205847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2205847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2205847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}