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Despite an early descent into frigid New York temperatures, an ascending Syracuse-area singer\/songwriter offers a warming assurance of optimism in the coming year. After a whirlwind close to 2025 that saw her secure professional management and ink a new record deal, Sydney Irving<\/a> predicts that \u201cSomething Better\u201d is yet to come with the third music video released from her highly successful full-length album, Unfashioned Creatures<\/a>.<\/em><\/p>\n Now, the northern air has warmed as we approach the homestretch of the holiday season. With that, views of Sydney Irving\u2019s new music video have spread like fire, catching the eyes of over 20,000 viewers on YouTube since it was released a few short weeks ago.<\/p>\n Irving has set a high bar if the ascending Central NY singer\/songwriter will surpass the milestones she has achieved in 2025. Over the last several months, she has signed with Rochester-based management firm, Pilato Entertainment<\/a>. With 40+ years of experience in the music industry and a client list including Asia, Vanilla Fudge, Lou Gramm and late rock icons Greg Lake (ELP) and Rick Derringer, Bruce Pilato is poised to lift his most recent find to new heights.<\/p>\n Don\u2019t you know love is fleeting<\/p>\n It flickers like lights on the street<\/p>\n Don\u2019t you forget the feeling<\/p>\n Of hope that the new year might bring<\/p>\n Something better\u00a0<\/p>\n Something better<\/p>\n From \u201cSomething Better\u201d by Sydney Irving<\/cite><\/p><\/blockquote>\n Finally legal to purchase alcohol in 2025, Irving has grown into this version of herself ever since she received her first guitar as a nine-year-old child. She started guitar lessons a couple months later and soon was writing songs on her bedroom floor after school, heavily influenced by Taylor Swift and Tom Petty. Since then Sydney Irving then started performing live gigs at fourteen and released her debut album, Hello Stranger. <\/em>Four years later, she followed with her sophomore effort, The Halfmoon Sessions.<\/em><\/p>\n With the help of Pilato, Irving quickly signed with Deko Entertainment<\/a>, a distribution arm of Warner Group. Deko\u2019s extensive roster includes a variety of well-known musicians such as Slash (Guns N\u2019 Roses), John Entwistle (The Who), Michael Hutchenson (INXS), Brian Seltzer Orchestra, Dokken, Warrant, and 80\u2019s pop star, Tiffany. Now, Deko Entertainment looks to the future with the rising but experienced talent in Irving to bolster their foundational legacy artists.<\/p>\n\n