{"id":2208211,"date":"2025-12-22T06:09:57","date_gmt":"2025-12-22T06:09:57","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2208211"},"modified":"2025-12-22T06:09:57","modified_gmt":"2025-12-22T06:09:57","slug":"see-inside-tomorrowlands-virtual-music-festival-that-drew-950000-attendees","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/see-inside-tomorrowlands-virtual-music-festival-that-drew-950000-attendees\/","title":{"rendered":"See Inside Tomorrowland&#8217;s Virtual Music Festival That Drew 950,000 Attendees"},"content":{"rendered":"<p><\/p>\n<div data-module=\"content\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">1,200 fireworks, 184 lasers and 2,750 lights. That might sound like the setting of a typical electronic music festival. But <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a rel=\"nofollow\" target=\"_blank\" class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.tomorrowland.com\/home\/\">Tomorrowland 31.12.2020<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> also included 1,000 rendering hours, 17 4K ultra HD cameras and zero in-person attendees.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The New Year\u2019s Eve event could be considered an encore of sorts. In July 2020, Belgian-bred Tomorrowland produced its first all-virtual festival, Tomorrowland Around the World, which drew over one million ticketed viewers. The two-day digital experience was an online alternative to the in-person event and featured eight different stages and over 60 artists.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">As large in-person events were canceled in Belgium, including the 16th edition of Tomorrowland, due to the COVID-19 pandemic, festival producers began organizing weekly livestreams for the fan community. \u201cWe saw immense success and engagement, reaching more than 25 million active viewers. After the fourth week, we thought, \u2018Why not organize a real digital festival and not a livestream?\u2019\u201d explained Debby Wilmsen, press coordinator and spokesperson for Tomorrowland.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">In July 2020, Tomorrowland produced its first all-virtual festival, Tomorrowland Around the World, which drew in over 1 million ticketed viewers.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">Photo: Courtesy of Tomorrowland<\/span><\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">\u201cTomorrowland 2020 was not a traditional livestream event with DJs in a studio or at their homes and viewers in a chat box,\u201d Wilmsen added. \u201cLogistically, this means that we had to research quite a bit on the latest technologies on one hand and available studios on the other hand where we safely worked with each artist to bring the concept to life.\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The producers even released a behind-the-scenes look into the making of the event with a documentary called \u201cNever Stop the Music\u2014the Creation of Tomorrowland 2020.\u201d The short film features testimonials from EDM artists that performed at the festival, along with shots of the green-screen production.<\/span><\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Never stop the music - The Creation of Tomorrowland Around the World\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XOeub7d44E4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Since clubs and concert venues were still closed at the end of the year, Tomorrowland decided to host another virtual event for its community. For the New Year\u2019s Eve celebration, the team refined the 3D design, video production, gaming and special effects from the July festival to create an even bigger and better experience.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">For the immersive virtual music festival, Tomorrowland built two large green-screen studios to record the artist performances\u2014one in Belgium and one in Los Angeles. The studios featured cycloramas that were almost 20 feet high, at least 26 feet wide and at least 26 feet in depth, plus a full-size DJ booth. A total of 160 hours of footage was produced. The 3D stages were then layered with show elements such as lights, lasers and visuals. About 250 real-life extras were hired to create realistic crowd visuals and sounds like cheering, applause and singalongs to generate an immersive effect.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt725d5e066dc2264b\/blt58214e3b42245db6\/6811f8af19d7d25cddfe97a6\/Tomorrowland_31.12.2020_8_1_.5ffde5cb8f893.png?width=1920&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Tomorrowland_31.12.2020_8_1_.5ffde5cb8f893.png\" title=\"Tomorrowland_31.12.2020_8_1_.5ffde5cb8f893.png\"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Tomorrowland developed four different stage setups featuring themes from past festivals for its second virtual event.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">Photo: Courtesy of Tomorrowland<\/span><\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Over 950,000 virtual visitors from 151 different countries, including more than 2,000 Belgian healthcare workers, gathered inside NAOZ, Tomorrowland\u2019s digital entertainment venue, for the NYE event.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">\u201cWe have created a new environment where we can produce a festival without any restrictions. We could see virtual festivals becoming an ongoing experience we provide the People of Tomorrow [the name of the Tomorrowland community], in addition to our current two annual festivals and residency in Ibiza,\u201d Wilmsen said.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">She continued, saying \u201cthis is a long-term investment in a new livestream model that could become an annual event\u2014more likely in the winter\u2014that complements the live festival held every summer in Boom, Belgium, which typically draws 400,000 fans from more than 200 countries over two weekends. We believe that digital will exist next to live, and we also believe that we have to create moments that people really want to see livestream in a special way and really see it as a small event.\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">As for pricing, Wilmsen explained that producers wanted the festival to be inclusive, which meant offering the virtual event at a lower cost than the IRL one. \u201cWe also wanted to be mindful of those who have been affected financially due to COVID-19,\u201d she added. The NYE event cost 20 euros (almost $25) a ticket, whereas Tomorrowland Belgium costs $128 for a day ticket. Separate on-demand passes are also on sale for about $15 until Jan. 14.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">\u201cWe have seen that, in the summer, eight persons were watching the show together with one code, so it is a very cheap way to join a festival,\u201d she acknowledged. But she points out that in-person Tomorrowland is limited, with only 400,000 festivalgoers in total for two weekends. \u201cA digital festival cannot sell out. Everyone who wants a ticket can buy a ticket. &#8230; However, we are certainly looking forward to the return of in-person festivals.\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt725d5e066dc2264b\/blt87818f6c7c842677\/6811f8b1a272281e1682eb41\/Sunner_James_Ryan_Marciano.5ffde5c7df7d7.png?width=1920&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Sunner_James_Ryan_Marciano.5ffde5c7df7d7.png\" title=\"Sunner_James_Ryan_Marciano.5ffde5c7df7d7.png\"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The documentary \u201cNever Stop the Music\u2014the Creation of Tomorrowland 2020,&#8221; features testimonials from EDM artists that performed at the July festival, along with shots of the green screen production.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">Photo: Courtesy of Tomorrowland<\/span><\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt725d5e066dc2264b\/bltba347f2e64a6cbe4\/6811f8b3cf1c9a529d4b3f61\/Melodia_11.5ffde5a496990.png?width=1920&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Melodia_11.5ffde5a496990.png\" title=\"Melodia_11.5ffde5a496990.png\"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The Melodia stage at the NYE event was a throwback to Tomorrowland&#8217;s 2015 theme, which centered around the story of a secret kingdom.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">Photo: Courtesy of Tomorrowland<\/span><\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt725d5e066dc2264b\/blt48d9728bd7c89daa\/6811f8b4a27228b01282eb45\/Tomorrowland_31.12.2020_8.5ffde5b15d85a.png?width=1920&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Tomorrowland_31.12.2020_8.5ffde5b15d85a.png\" title=\"Tomorrowland_31.12.2020_8.5ffde5b15d85a.png\"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The NYE event included 1,200 virtual fireworks, 184 virtual lasers, 2,750 virtual lights and 40,000 light cues.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">Photo: Courtesy of Tomorrowland<\/span><\/span><\/p>\n<\/div>\n<p><script defer=\"\" async=\"\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v18.0\" data-ot-ignore=\"true\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.bizbash.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1,200 fireworks, 184 lasers and 2,750 lights. That might sound like the setting of a typical electronic music festival. But Tomorrowland 31.12.2020 also included 1,000 rendering hours, 17 4K ultra HD cameras and zero in-person attendees. The New Year\u2019s Eve event could be considered an encore of sorts. In July 2020, Belgian-bred Tomorrowland produced its [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2208212,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2208211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/See-Inside-Tomorrowlands-Virtual-Music-Festival-That-Drew-950000-Attendees.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2208211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2208211"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2208211\/revisions"}],"predecessor-version":[{"id":2208213,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2208211\/revisions\/2208213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2208212"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2208211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2208211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2208211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}