{"id":2208324,"date":"2025-12-22T09:54:16","date_gmt":"2025-12-22T09:54:16","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2208324"},"modified":"2025-12-22T09:54:16","modified_gmt":"2025-12-22T09:54:16","slug":"saregama-eyes-30-of-new-hindi-film-music-from-bhansali-productions","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/saregama-eyes-30-of-new-hindi-film-music-from-bhansali-productions\/","title":{"rendered":"Saregama eyes 30% of new Hindi film music from Bhansali Productions"},"content":{"rendered":"

<\/p>\n

Saregama India<\/a> expects nearly 30% of its new Hindi film music content to be sourced from films produced by Bhansali Productions, following its \u20b9325 crore investment in filmmaker Sanjay Leela Bhansali\u2019s production house.<\/p>\n

The deal is aimed at securing a steady pipeline of music content at a predictable cost and improving visibility on long-term acquisition.<\/p>\n

In an exclusive conversation, Avarna Jain, Vice Chairperson of Saregama India, explained that the core objective of the transaction is content security rather than film production expansion. \u201cThe main aim was to have a continuous pipeline of music at an acquisition cost that has been controlled,\u201d she said.<\/p>\n

<\/p>\n

The investment has been structured through compulsorily convertible preference shares, which will convert into equity in October 2028. Jain said the final stake will depend on the financial performance of Bhansali Productions over the next three years. Based on a pre-agreed formula, Saregama\u2019s stake could range from 28% to as much as 49.9%, with an option to raise it to a controlling 51% by 2030. The entire investment is being funded through internal accruals.<\/p>\n

Under the agreement<\/a><\/p>\n

, all future music from films produced by Bhansali Productions will come to Saregama at a pre-agreed price, removing the need for competitive bidding. Jain said this structure brings clarity on costs and supply. \u201cThis structure will guarantee Saregama a steady pipeline of film music and it eliminates competitive bidding,\u201d she noted.<\/p>\n

Also Read<\/strong> | Saregama taps AI to revive classics with modern music videos<\/a><\/p>\n

Saregama expects around 30% of its new Hindi film music content to be sourced through this partnership. The fixed pricing model, linked to production-related parameters, also reduces the risk of overpaying for music rights. \u201cThere is no question of acquiring content at a very high price and then it not giving you a good payback,\u201d Jain said.<\/p>\n

The partnership will also lead to a shift in Saregama\u2019s video strategy. Jain confirmed that after completing current projects, the company will route all future film production through Bhansali Productions. \u201cIt frees up working capital and management bandwidth,\u201d she said, adding that this allows Saregama to focus on its core intellectual property business while Bhansali Productions handles film creation.<\/p>\n

Saregama India currently has a market capitalisation of \u20b96,720.37 crore. Its shares have declined by more than 26% over the past year.<\/p>\n

For the full interview, watch the accompanying video<\/strong><\/em><\/p>\n

Catch all the latest updates from the stock market here<\/a><\/strong><\/em><\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.cnbctv18.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Saregama India expects nearly 30% of its new Hindi film music content to be sourced from films produced by Bhansali Productions, following its \u20b9325 crore investment in filmmaker Sanjay Leela Bhansali\u2019s production house. The deal is aimed at securing a steady pipeline of music content at a predictable cost and improving visibility on long-term acquisition. […]<\/p>\n","protected":false},"author":2,"featured_media":2208325,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[426343,426348,426345,426346,426349,426340,426347,426344,426341,426342],"class_list":["post-2208324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-avarna-jain-saregama-interview","tag-bhansali-productions-partnership","tag-film-music-licensing-india","tag-hindi-film-music-rights","tag-indian-music-industry-news","tag-saregama-bhansali-productions-deal","tag-saregama-long-term-music-pipeline","tag-saregama-music-content-strategy","tag-saregama-stake-in-bhansali-productions","tag-saregama-325-crore-investment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Saregama-eyes-30-of-new-Hindi-film-music-from-Bhansali.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2208324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2208324"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2208324\/revisions"}],"predecessor-version":[{"id":2208326,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2208324\/revisions\/2208326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2208325"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2208324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2208324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2208324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}