{"id":2210650,"date":"2025-12-24T04:44:09","date_gmt":"2025-12-24T04:44:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2210650"},"modified":"2025-12-24T04:44:09","modified_gmt":"2025-12-24T04:44:09","slug":"does-flutter-entertainments-2025-valuation-reflect-its-dcf-upside-and-sports-betting-momentum","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/does-flutter-entertainments-2025-valuation-reflect-its-dcf-upside-and-sports-betting-momentum\/","title":{"rendered":"Does Flutter Entertainment\u2019s 2025 Valuation Reflect Its DCF Upside and Sports Betting Momentum?"},"content":{"rendered":"<p><\/p>\n<div data-testid=\"article-body\">\n<div class=\"bodyItems-wrapper\">\n<ul class=\"yf-h8k6hx\">\n<li class=\"yf-h8k6hx\">\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->Wondering whether Flutter Entertainment is a smart buy at today\u2019s price, or if the odds are quietly stacking against it? Let us unpack what the market is really implying about its value.<!-- HTML_TAG_END --><\/p>\n<\/li>\n<li class=\"yf-h8k6hx\">\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->The stock has bounced about 1.9% over the last week and 15.9% over the past month, even though it is still down 12.0% year to date and 14.2% over the last year, after a strong 60.6% run over three years.<!-- HTML_TAG_END --><\/p>\n<\/li>\n<li class=\"yf-h8k6hx\">\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->Part of this renewed interest has been driven by ongoing momentum in online sports betting and gaming, including US market expansion and regulatory developments that keep reshaping expectations. At the same time, investors are digesting a stream of industry updates around competition, taxation, and licensing. All of these factors can rapidly change the narrative around future profitability.<!-- HTML_TAG_END --><\/p>\n<\/li>\n<li class=\"yf-h8k6hx\">\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->On our checks, Flutter scores a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/quote\/FLUT\" data-ylk=\"slk:4 out of 6 valuation score;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">4 out of 6 valuation score<\/a>, suggesting the market may be undervaluing several aspects of the business. Next, we will walk through the main valuation approaches behind that score, then finish with a more powerful way to think about what Flutter is really worth over the long run.<!-- HTML_TAG_END --><\/p>\n<\/li>\n<\/ul>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START --><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.simplywall.st\/company\/id\/eb59a032-5d0c-48c8-83f7-3e6b451467f1?utm_medium=finance_user&amp;utm_campaign=cta_industry_underperformer&amp;utm_source=yahoo\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Find out why Flutter Entertainment's -14.2% return over the last year is lagging behind its peers.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Find out why Flutter Entertainment&#8217;s -14.2% return over the last year is lagging behind its peers.<\/a><!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->A Discounted Cash Flow, or DCF, model estimates what a company is worth by projecting the cash it can generate in the future and discounting those cash flows back to today\u2019s value. It is essentially a way of translating future expectations into a present dollar figure.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->For Flutter Entertainment, the latest twelve month Free Cash Flow stands at about $687.8 Million. Analysts and extrapolated estimates used in this 2 Stage Free Cash Flow to Equity model see that building materially over time, with projected Free Cash Flow reaching roughly $5.9 Billion by 2035 as the business scales its online betting and gaming operations.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->When all of those projected cash flows are discounted back to today using Simply Wall St\u2019s assumptions, the model arrives at an intrinsic value of about $388 per share. Compared with the current market price, this implies the stock is trading at a 42.3% discount, which indicates that investors may not be fully pricing in Flutter\u2019s long term cash generation potential according to this model.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START --><strong>Result: UNDERVALUED<\/strong><!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->Our Discounted Cash Flow (DCF) analysis suggests Flutter Entertainment is undervalued by 42.3%. Track this in your <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/simplywall.st\/features\/stock-watchlist?utm_medium=finance_user&amp;utm_campaign=cta_dcf_undervalued&amp;utm_source=yahoo&amp;blueprint=4301257\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:watchlist;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">watchlist<\/a> or <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/simplywall.st\/portfolio\/demo?utm_medium=finance_user&amp;utm_campaign=cta_dcf_undervalued&amp;utm_source=yahoo&amp;blueprint=4301257\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:portfolio;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">portfolio<\/a>, or discover <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/simplywall.st\/discover\/investing-ideas\/168\/undervalued-stocks-based-on-cash-flows?utm_medium=finance_user&amp;utm_campaign=cta_dcf_undervalued&amp;utm_source=yahoo&amp;blueprint=4301257\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:898 more undervalued stocks based on cash flows;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">898 more undervalued stocks based on cash flows<\/a>.<!-- HTML_TAG_END --><\/p>\n<figure data-testid=\"article-figure-image\" class=\"yf-1ems0tc\">\n<div class=\"image-container yf-lglytj loader\" style=\"--max-height: 428px;\">\n<div class=\"image-wrapper yf-lglytj\" style=\"--aspect-ratio: 960 \/ 428; --img-max-width: 960px;\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.simplywall.st\/\/company\/id\/eb59a032-5d0c-48c8-83f7-3e6b451467f1\/valuation?utm_medium=finance_user&amp;utm_campaign=infographic&amp;utm_source=yahoo\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/div>\n<\/div><figcaption class=\"yf-1ems0tc\"><!-- HTML_TAG_START -->FLUT Discounted Cash Flow as at Dec 2025<!-- HTML_TAG_END -->  <\/figcaption><\/figure>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START --><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.simplywall.st\/company\/id\/eb59a032-5d0c-48c8-83f7-3e6b451467f1\/valuation?utm_medium=finance_user&amp;utm_campaign=dcf_explainer_cta&amp;utm_source=yahoo\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Flutter Entertainment.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Flutter Entertainment.<\/a><!-- HTML_TAG_END --><\/p>\n<\/p><\/div>\n<p><button class=\"secondary-btn fin-size-large readmore-button    rounded   yf-r7dg9i\" data-ylk=\"elm:readmore;itc:1;sec:content-canvas;slk:Story%20Continues\" aria-label=\"Story Continues\" title=\"Story Continues\"> <span>Story Continues<\/span> <\/button> <\/p>\n<div class=\"read-more-wrapper\" style=\"display: none\" data-testid=\"read-more\">\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->For companies like Flutter that are still leaning heavily on reinvestment and may not show stable accounting profits, the price to sales, or P\/S, ratio is often a cleaner way to judge value than earnings-based metrics. It focuses on how much investors are paying for each dollar of revenue, which tends to be more consistent during high growth or transformation phases.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->In general, faster growing and less risky businesses can justify a higher P\/S multiple, while slower or more uncertain stories deserve a discount. Flutter currently trades on a P\/S of about 2.54x, which is above the Hospitality industry average of around 1.67x and also higher than the peer group average of roughly 2.32x. On the surface, that might suggest the stock is a bit expensive compared to its sector.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->Simply Wall St\u2019s Fair Ratio, however, estimates that Flutter could reasonably trade closer to 3.88x sales, based on its growth outlook, margins, risk profile, scale and industry. Because this Fair Ratio is meaningfully higher than the current 2.54x, it indicates the market is not fully reflecting Flutter\u2019s fundamentals in its current valuation, and the shares appear undervalued on this basis.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START --><strong>Result: UNDERVALUED<\/strong><!-- HTML_TAG_END --><\/p>\n<figure data-testid=\"article-figure-image\" class=\"yf-1ems0tc\">\n<div class=\"image-container yf-lglytj loader\" style=\"--max-height: 380px;\">\n<div class=\"image-wrapper yf-lglytj\" style=\"--aspect-ratio: 960 \/ 380; --img-max-width: 960px;\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.simplywall.st\/\/company\/id\/eb59a032-5d0c-48c8-83f7-3e6b451467f1\/valuation?utm_medium=finance_user&amp;utm_campaign=infographic&amp;utm_source=yahoo\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"NYSE:FLUT PS Ratio as at Dec 2025\" loading=\"lazy\" height=\"380\" width=\"960\" class=\"yf-lglytj loader\"\/><\/a><\/div>\n<\/div><figcaption class=\"yf-1ems0tc\"><!-- HTML_TAG_START -->NYSE:FLUT PS Ratio as at Dec 2025<!-- HTML_TAG_END -->  <\/figcaption><\/figure>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->PS ratios tell one story, but what if the real opportunity lies elsewhere? <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/simplywall.st\/discover\/investing-ideas\/10228\/fast-growing-stocks-with-high-insider-ownership\/global?utm_medium=finance_user&amp;utm_campaign=cta_preferred_multiple_contextual&amp;utm_source=yahoo&amp;blueprint=4301257\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Discover 1458 companies where insiders are betting big on explosive growth;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Discover 1458 companies where insiders are betting big on explosive growth<\/a>.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->Earlier we mentioned that there is an even better way to understand valuation, so let us introduce Narratives, a simple framework on Simply Wall St\u2019s Community page that lets you connect your view of a company\u2019s story to specific forecasts for its future revenue, earnings and margins, and then to a fair value you can compare to today\u2019s price to decide whether to buy, hold or sell. These Narratives update dynamically as fresh news or earnings arrive, and different investors can express very different perspectives. For example, one investor may see Flutter\u2019s fair value closer to the higher end of recent targets around $393 because they believe U.S. liberalization and iGaming growth will more than offset tax headwinds. Another investor may anchor nearer the lower end around $267 due to concerns about regulation, debt and slower mature market growth.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START -->Do you think there&#8217;s more to the story for Flutter Entertainment? <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/simplywall.st\/community\/narratives?utm_medium=finance_user&amp;utm_campaign=cta_create_narrative_community&amp;utm_source=yahoo&amp;blueprint=4301257\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Head over to our Community to see what others are saying!;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Head over to our Community to see what others are saying!<\/a><!-- HTML_TAG_END --><\/p>\n<figure data-testid=\"article-figure-image\" class=\"yf-1ems0tc\">\n<div class=\"image-container yf-lglytj loader\" style=\"--max-height: 664px;\">\n<div class=\"image-wrapper yf-lglytj\" style=\"--aspect-ratio: 960 \/ 664; --img-max-width: 960px;\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.simplywall.st\/\/company\/id\/eb59a032-5d0c-48c8-83f7-3e6b451467f1?utm_medium=finance_user&amp;utm_campaign=infographic&amp;utm_source=yahoo\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"NYSE:FLUT 1-Year Stock Price Chart\" loading=\"lazy\" height=\"664\" width=\"960\" class=\"yf-lglytj loader\"\/><\/a><\/div>\n<\/div><figcaption class=\"yf-1ems0tc\"><!-- HTML_TAG_START -->NYSE:FLUT 1-Year Stock Price Chart<!-- HTML_TAG_END -->  <\/figcaption><\/figure>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START --><em> This article by Simply Wall St is general in nature. <strong>We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.<\/strong> It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.<\/em><!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START --><em>Companies discussed in this article include <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/quote\/FLUT\" data-ylk=\"slk:FLUT;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">FLUT<\/a>.<\/em><!-- HTML_TAG_END --><\/p>\n<p class=\"yf-7hmkaz\"><!-- HTML_TAG_START --><strong>Have feedback on this article? Concerned about the content? <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/feedback.simplywall.st\/article\/NDMwMTI1Nzo2MDMxOTJiY2RkNDMzN2Fk\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Get in touch;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Get in touch<\/a> with us directly.<\/strong><em> Alternatively, email <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/news\/mailto:editorial-team@simplywallst.com?subject=Re%3A%20Your%20article%20on%20NYSE%3AFLUT%20(yahoo)%20from%2023rd%20December%202025\" data-ylk=\"slk:editorial-team@simplywallst.com;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">editorial-team@simplywallst.com<\/a><\/em><!-- HTML_TAG_END --><\/p>\n<\/p><\/div><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source finance.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering whether Flutter Entertainment is a smart buy at today\u2019s price, or if the odds are quietly stacking against it? Let us unpack what the market is really implying about its value. The stock has bounced about 1.9% over the last week and 15.9% over the past month, even though it is still down 12.0% [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1955698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[423079,358006,313496,350770],"class_list":["post-2210650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-cash-flow","tag-dcf","tag-flutter-entertainment","tag-free-cash-flow"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Golden-Entertainment-NASDAQGDEN-Has-Announced-A-Dividend-Of-025.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2210650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2210650"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2210650\/revisions"}],"predecessor-version":[{"id":2210651,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2210650\/revisions\/2210651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1955698"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2210650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2210650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2210650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}