{"id":2211049,"date":"2025-12-24T15:07:20","date_gmt":"2025-12-24T15:07:20","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2211049"},"modified":"2025-12-24T15:07:20","modified_gmt":"2025-12-24T15:07:20","slug":"best-and-worst-entertainment-rebrands-of-2025","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/best-and-worst-entertainment-rebrands-of-2025\/","title":{"rendered":"Best and Worst Entertainment Rebrands of 2025"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tWhen Casey Bloys, the Warner Bros. Discovery executive who runs HBO and its streaming platform Max, took to the company\u2019s upfront stage in May, he had a surprise announcement to share: WBD was pivoting again, and Max would revert to its last name, HBO Max.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cI know you\u2019re all shocked, but the good news is I have a drawer full of stationery from the last time around,\u201d Bloys quipped, to laughs from the crowd.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tLook, it takes guts for an executive to recognize a mistake, and to correct it, and that seems to be what happened at WBD. Max was supposed to be their big Netflix killer, with the unscripted and reality shows of Discovery and he premium scripted entertainment of Warners and HBO creating a streaming giant. Except it didn\u2019t quite work out that way.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201c[Netflix] is the basic cable of today, and in today\u2019s world, consumers still want to add to their entertainment portfolio with must-have truly unique programming that only we can deliver,\u201d Bloys told journalists in November. \u201cWe looked at all the research and came back to what they want are HBO originals, pay-one movies, the Warner Bros. TV library, the procedurals, for lack of a better word, but the elevated network [programming] that we\u2019re working on, documentaries, comedy specials. We just came back from trying to offer too much, so we are trying to be very specific in what people value from us, and want from us.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tSo they pivoted, and now HBO Max can <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/inside-hbo-max-plan-casey-bloys-hbo-ip-max-original-1236432357\/\">become HBO again<\/a>.<\/p>\n<\/div>\n<p><script>\n\t(function(d, s, id) {\n\t\tvar js, fjs = d.getElementsByTagName(s)[0];\n\t\tif (d.getElementById(id)) return;\n\t\tjs = d.createElement(s); js.id = id;\n\t\tjs.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.3\";\n\t\tfjs.parentNode.insertBefore(js, fjs);}\n\t(document, 'script', 'facebook-jssdk'));\n<\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Casey Bloys, the Warner Bros. Discovery executive who runs HBO and its streaming platform Max, took to the company\u2019s upfront stage in May, he had a surprise announcement to share: WBD was pivoting again, and Max would revert to its last name, HBO Max. \u201cI know you\u2019re all shocked, but the good news is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2211050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[309839],"class_list":["post-2211049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-hbo-max"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Best-and-Worst-Entertainment-Rebrands-of-2025.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2211049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2211049"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2211049\/revisions"}],"predecessor-version":[{"id":2211051,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2211049\/revisions\/2211051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2211050"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2211049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2211049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2211049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}