{"id":2214054,"date":"2025-12-27T20:59:46","date_gmt":"2025-12-27T20:59:46","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2214054"},"modified":"2025-12-27T20:59:46","modified_gmt":"2025-12-27T20:59:46","slug":"melbourne-is-the-vinyl-capital-of-the-world-according-to-new-research","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/melbourne-is-the-vinyl-capital-of-the-world-according-to-new-research\/","title":{"rendered":"Melbourne Is The Vinyl Capital Of The World, According To New Research"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Melbourne just scored itself a new crown \u2013 and it\u2019s not from the AFL.<\/p>\n<p>According to <em>For The Record<\/em>, a brand-new research report commissioned by the Victorian Music Development Office, Melbourne now officially has more record stores per capita than any city on Earth. That\u2019s right: your local Brunswick dig spot is part of a global phenomenon.<\/p>\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-melbourne-boasts-5-9-record-stores-per-100-000-residents\">Melbourne boasts 5.9 record stores per 100,000 residents<\/h2>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>The numbers are wild. Melbourne boasts 5.9 record stores per 100,000 residents, comfortably out-spinning Tokyo (2.3), Berlin (2.9) and even London (4.9). Even better? Victoria is home to 50% of Australia\u2019s independent vinyl stores and 66% of the nation\u2019s pressing plants, making the state the beating heart of the country\u2019s wax economy.<\/p>\n<p>And it\u2019s not just about nostalgia or Instagram aesthetics \u2013 Melbourne record stores are doing the heavy lifting for Australian music. The report found that Victorian shops stock 25\u201350% Australian artists, a massive contrast to streaming services, where Aussie tracks make up just 8.4% of top-streamed songs. <\/p>\n<p>While national vinyl sales climbed 5.6% to $44.5 million, Victoria\u2019s store count surged 18% since 2023\u2026 but here\u2019s the kicker: not a single store surveyed described itself as financially strong. It\u2019s a boom that somehow still feels like survival mode.<\/p>\n<p>Music Victoria CEO Fiona Duncan says vinyl is now central to how artists release music, not just a nice-to-have. \u201cPhysical sales aren\u2019t just income; they\u2019re strategic,\u201d she explains, pointing out that strong vinyl numbers can literally push an artist up the charts. <\/p>\n<p>Meanwhile, The Push CEO Kate Duncan highlights the growing role of record stores as cultural \u201cthird places\u201d, especially as in-store gigs become safe, all-ages gateways into live music for young people priced out of traditional venues.<\/p>\n<p>Of course, it\u2019s not all rosy. Regional Victoria is still being left behind \u2013 with some areas having just one store per 150,000\u2013200,000 people, compared to Melbourne\u2019s one per 62,000 \u2013 and high setup costs ($50k\u2013$75k) are keeping ownership frustratingly homogenous. Add rising vinyl prices and it\u2019s easy to see why young fans are getting locked out of the scene.<\/p>\n<p>Still, the message is loud and clear: buying local vinyl keeps the whole ecosystem alive \u2013 from pressing plants to shop owners to the artists themselves. So this festive season, skip the socks, hit your local indie, and wrap someone a slab of shiny black magic instead.<\/p>\n<p>Not sure where to start? Find your friendly neighbourhood dig haven at <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/recordstoreday.com.au\">recordstoreday.com.au<\/a> \u2013 because apparently, the vinyl capital of the world is already in your backyard.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-further-reading\">Further Reading<\/h3>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/musicfeeds.com.au\/news\/melbourne-to-attempt-worlds-largest-john-farnham-singalong\/\">Melbourne to Attempt World\u2019s Largest John Farnham Singalong<\/a><\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/musicfeeds.com.au\/news\/melbourne-live-music-capital-world-new-census-finds\/\">2018: Melbourne Is The Live Music Capital Of The World, New Census Finds<\/a><\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/musicfeeds.com.au\/news\/vinyl-sales-top-cd-sales\/\">Vinyl Sales Top CD Sales For The First Time Since 1986<\/a><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source musicfeeds.com.au \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melbourne just scored itself a new crown \u2013 and it\u2019s not from the AFL. According to For The Record, a brand-new research report commissioned by the Victorian Music Development Office, Melbourne now officially has more record stores per capita than any city on Earth. That\u2019s right: your local Brunswick dig spot is part of a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2214055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[24845,384719,384717],"class_list":["post-2214054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-melbourne","tag-record-store-day","tag-vinyl"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/Melbourne-Is-The-Vinyl-Capital-Of-The-World-According-To.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2214054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2214054"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2214054\/revisions"}],"predecessor-version":[{"id":2214056,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2214054\/revisions\/2214056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2214055"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2214054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2214054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2214054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}