{"id":2215436,"date":"2025-12-29T12:45:41","date_gmt":"2025-12-29T12:45:41","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2215436"},"modified":"2025-12-29T12:45:41","modified_gmt":"2025-12-29T12:45:41","slug":"maya-jama-joins-stars-to-launch-first-artist-led-collective-investing-in-start-ups","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/maya-jama-joins-stars-to-launch-first-artist-led-collective-investing-in-start-ups\/","title":{"rendered":"Maya Jama joins stars to launch first ‘artist-led’ collective investing in start-ups"},"content":{"rendered":"

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By ANGHARAD CARRICK<\/a> <\/span><\/a> <\/p>\n

Updated:<\/span> 11:38 GMT, 29 December 2025 <\/span> <\/p>\n

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A group of celebrities have launched a collective to invest in tech startups, following in the footsteps of athletes who have bolstered their portfolios.<\/p>\n

Founded by musicians, actors and TV stars, The Artists Collective has already invested in over 20 early-stage tech companies.<\/p>\n

Among its founding members are TV presenters Maya Jama and Roman Kemp, actor Daniel Kaluuya, and comedian Jack Whitehall.<\/p>\n

Founders Fergus and Ruari Bell hope to match the success of their athlete-led venture capital firm, The Players Fund, which has driven more sportspeople to invest.<\/p>\n

It counts Jessica Ennis-Hill, Ben Stokes and Stuart Broad among its investors and recently launched a start-up accelerator with Serie A club Como 1907.<\/p>\n

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Daniel Kaluyya and Jack Whitehall are among the stars joining the investment collective<\/p>\n<\/div>\n

Ruari Bell, managing partner at The Artists Collective, said: ‘Artists want a trusted home to invest together, learn together and support founders where it actually counts. We aim to do the work quietly and let the results speak for themselves.<\/p>\n

‘We’re bringing The Players Fund’s approach to artists – pairing capital with targeted support that drives tangible results. TAC sits inside The Players Fund’s ecosystem and invests alongside our athlete network.’<\/p>\n

The collective’s investments will sit within the personal portfolios of participating artists, with fund management provided by The Players Fund team.<\/p>\n

It targets companies at the Seed and Series A stages, writing cheques of between \u00a350,000 and \u00a3300,000 with a focus on AI, software, cybersecurity, fintech, health and media.<\/p>\n

It has already invested in Seat Unique, after which Jack Whitehall became an ambassador for the business.<\/p>\n

Fergus Bell, co-founder of The Artists Collective, added: ‘We proved with athletes that capital plus access can outperform cheque size.\u00a0<\/p>\n

‘Bringing artists into the same orbit compounds that effect.\u00a0<\/p>\n

‘The support looks like warm introductions that move revenue, help with key hires, and network access timed to a founder’s plan, not the news cycle.\u00a0<\/p>\n

‘When distribution or partnerships matter most, we bring sport and entertainment into the same room.\u00a0<\/p>\n

‘The first cheque earns the right to help. After that, we turn access into outcomes.’<\/p>\n

The collective has also invested in\u00a0AI translator Palabra, toothpaste company Gutology and Lowlu saunas.\u00a0\u00a0<\/p>\n

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\n Maya Jama joins stars to launch first ‘artist-led’ collective investing in start-ups<\/h3>\n<\/p><\/div><\/div><\/div>\n