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\u201cAfter making music for nearly 18 years, you start seeing how much the business has changed, and honestly, how broken it is today. The people calling the shots and running the system are actively making it harder for artistes, especially those just starting out. Using the nadaswaram felt instinctive, but it also became symbolic. It carries weight, culture, and a sense of identity that the industry often tries to smooth out or ignore.\u201d<\/p>\n
His thinking extends beyond a single instrument to the broader question of how Indian musical elements can and should shape hip-hop\u2019s future. \u201cHip-hop has always been social commentary. It\u2019s the voice of the poor, the working class, the middle class\u2014music that reflects lived realities. Yet in India, we\u2019ve somehow allowed it to be gate kept by elites who decide what\u2019s \u2018cool\u2019 or \u2018global enough\u2019. A lot of industry executives still feel it\u2019s cringe to use Indian instruments in hip-hop unless it\u2019s the usual, familiar ones. The belief is that Indian sounds don\u2019t translate globally, which couldn\u2019t be further from the truth. There are hundreds, if not thousands, of Indian instruments that haven\u2019t even been touched in hip-hop production. That\u2019s how you represent a community honestly, by sounding like where you come from, not by imitating the West.\u201d<\/p>\n
Indian hip-hop has grown rapidly in recent years, but what stands out to him isn\u2019t the speed of that rise as much as what it reveals about the culture today. \u201cWhat\u2019s surprising isn\u2019t the growth, it\u2019s how mainstream it already is, with just the right investment behind it. Hip-hop creates a deep emotional and cerebral bond with listeners, and when that connection is real, it carries immense cultural power. You see actors, public figures, and people from completely different industries wanting to associate with artistes for credibility and street value. That tells you everything you need to know about where the culture is today. The influence has always been there, now the money is finally catching up.\u201d<\/p>\n
Creatively, his influences extend well beyond music alone. \u201cFilms inspire me deeply. I\u2019m very visually driven, and a well-made film can stay with me long after it ends. That\u2019s why I like spending time ideating my music videos\u2014not just to make them look good, but to give them meaning and depth. For me, visuals aren\u2019t an afterthought. They\u2019re an extension of the music, and another way to communicate emotion, context, and intent.\u201d<\/p>\n
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