<\/p>\n
Where to Next? is fronted by Fatiha El-Ghorri.and John Tothill<\/p>\n<\/div>\n<\/div>\n
Channel 4 in the UK has partnered with VisitScotland on a branded entertainment series, Where to Next?, fronted by British comedians John Tothill and Fatiha El-Ghorri.<\/p>\n
Equipped with nothing but a sense of adventure and a microphone, Tothill and El-Ghorri battle it out in a series of challenges that will see one of them crowned the \u201cbest tourist.\u201d<\/p>\n
Local recommendations will see them travel across the country, from ancient castles and rugged coastlines, to grooming cows in the south of Scotland, as they hope to discover some of the lesser-known gems.<\/p>\n
The episode goes live on Channel 4\u2019s YouTube on January 6, alongside four shortform videos for Channel 4\u2019s Facebook, Instagram, and YouTube Shorts pages.<\/p>\n
It has been produced by Strong Watch Studios, with media agency Carat brokering the partnership.<\/p>\n
Thomas Pullen, digital commissioning executive at C4, said: \u201cIt\u2019s been a pleasure to commission this film with Fatiha and John bringing their contagious humour and fresh perspectives to an action-packed travel show.<\/p>\n
\u201cWhere to Next? is filled with warm, authentic and funny interactions, not to mention stunning scenery. It has been fantastic to work with Strong Watch Studios, VisitScotland and Carat on this collaboration.\u201d<\/p>\n
Ashley Baxter, client director of Carat Scotland, said: \u201cAt the heart of VisitScotland\u2019s strategy is digital storytelling and bespoke content creation, and Channel 4 offered us exceptional media value and best-in-class production.\u201d<\/p>\n
It continues a spate of recent deals from Channel 4\u2019s Partner Labs, set up to secure branded entertainment partnerships, including Chris Ramsey\u2019s Alternative Christmas Guide with Sainsbury\u2019s and Filtered Interiors with Wayfair.<\/p>\n<\/p><\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.c21media.net \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Where to Next? is fronted by Fatiha El-Ghorri.and John Tothill Channel 4 in the UK has partnered with VisitScotland on a branded entertainment series, Where to Next?, fronted by British comedians John Tothill and Fatiha El-Ghorri. Equipped with nothing but a sense of adventure and a microphone, Tothill and El-Ghorri battle it out in a […]<\/p>\n","protected":false},"author":2,"featured_media":2219610,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2219609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Comedians-battle-to-be-top-tourist-in-C4-VisitScotlands-branded.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2219609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2219609"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2219609\/revisions"}],"predecessor-version":[{"id":2219611,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2219609\/revisions\/2219611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2219610"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2219609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2219609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2219609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}