{"id":2220182,"date":"2026-01-02T18:39:10","date_gmt":"2026-01-02T18:39:10","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2220182"},"modified":"2026-01-02T18:39:10","modified_gmt":"2026-01-02T18:39:10","slug":"advertising-will-boom-in-2026-but-hollywood-is-at-risk-of-being-left-behind","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/advertising-will-boom-in-2026-but-hollywood-is-at-risk-of-being-left-behind\/","title":{"rendered":"Advertising Will Boom in 2026, But Hollywood Is At Risk of Being Left Behind"},"content":{"rendered":"

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2025 was the year that advertising dealt with shocks to the system: AI disruption reverberated across every part of the ecosystem, Omnicom<\/a> completed its $13 billion mega-deal for Ipg<\/a>, creating a marketing Goliath, and tariff uncertainty threw certain sectors into chaos.<\/p>\n

But when it was all said and done, the ad business grew in 2025, with Wpp Media<\/a> raising its estimate to 8.8 percent for the year, and Madison & Wall raising its estimate to 11 percent growth. Both prognosticators expect 2026 to continue that growth trajectory, with Wpp Media forecasting 7.1 percent growth this year (excluding political advertising), and Madison & Wall forecasting 6.6 percent growth this year (also excluding political).<\/p>\n

2026 is shaping up to be just as disruptive as 2025 to the industry, as every sector of the advertising business grapples with this new reality. Or as Wpp Media frames it, advertising is in an era of \u201ccreative destruction\u201d:<\/p>\n

\u201cWithin these aggregate figures, we see the forces of…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

2025 was the year that advertising dealt with shocks to the system: AI disruption reverberated across every part of the ecosystem, Omnicom completed its $13 billion mega-deal for Ipg, creating a marketing Goliath, and tariff uncertainty threw certain sectors into chaos. But when it was all said and done, the ad business grew in 2025, […]<\/p>\n","protected":false},"author":2,"featured_media":2220183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2220182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Advertising-Will-Boom-in-2026-But-Hollywood-Is-At-Risk.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2220182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2220182"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2220182\/revisions"}],"predecessor-version":[{"id":2220184,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2220182\/revisions\/2220184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2220183"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2220182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2220182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2220182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}