iQIYI<\/strong>, one of China\u2019s leading online entertainment platforms, is set to open its first-ever offline entertainment park<\/strong> in Yangzhou<\/strong>, Jiangsu Province<\/strong>, on February 8, 2026<\/strong>. This marks a significant step in the company\u2019s expansion into immersive entertainment, creating an interactive space that blends technology<\/strong>, iconic Chinese stories<\/strong>, and next-generation experiences<\/strong>.<\/p>\n As iQIYI LAND<\/strong> opens its doors to the public, visitors will step into a world where their favourite Chinese film and TV stories<\/strong> come to life. With its grand opening timed to coincide with the Chinese New Year<\/strong>, this immersive theme park promises to offer a variety of attractions, from interactive light-and-shadow spaces<\/strong> to immersive stage performances<\/strong>, and iconic scene photo spots. The park is designed to engage visitors of all ages, allowing them to become part of the stories they love.<\/p>\n iQIYI LAND Yangzhou<\/strong> will feature seven distinct zones<\/strong>, each designed to offer a unique experience. From immersive theatres<\/strong> to interactive live character interactions<\/strong>, the park aims to combine the best of technology<\/strong> with traditional Chinese culture<\/strong>. Visitors can expect to engage in a variety of activities, such as:<\/p>\n The park will also feature exclusive retail and dining experiences<\/strong>, allowing guests to take home a piece of their adventure while enjoying Chinese cuisine and themed merchandise.<\/p>\n With its focus on interactive entertainment<\/strong>, iQIYI LAND Yangzhou<\/strong> offers a perfect destination for families and travellers<\/strong> seeking to immerse themselves in Chinese culture<\/strong> in a fun and engaging way. The park\u2019s design caters to both children and adults, offering experiences that blend entertainment with learning.<\/p>\n One of the park\u2019s standout features is its ability to bring beloved Chinese stories<\/strong> to life through cutting-edge technology. By stepping into familiar IP worlds<\/strong>, visitors will be able to interact with characters and environments in ways that traditional media can\u2019t offer. From visiting the Qiqiang Gao Mansion<\/strong> from the popular TV show \u201cThe Knockout\u201d<\/strong> to exploring the fictional realms of iQIYI\u2019s hit labour-themed variety show<\/strong> \u201cBecome a Farmer<\/strong>,\u201d the park provides endless possibilities for immersive exploration.<\/p>\n The global ambassadors for iQIYI LAND Yangzhou<\/strong> are the popular group \u201cShigeqintian\u201d<\/strong> \u2013 the name meaning \u201cten days of diligence and hard work.\u201d<\/strong> This group, formed by the stars of iQIYI\u2019s \u201cBecome a Farmer\u201d show<\/strong>, embodies the values of positivity, effort, and determination, which are central to the park\u2019s brand message<\/strong>: \u201cHappiness Starts With You<\/strong>.\u201d<\/p>\n Their role as ambassadors reflects iQIYI\u2019s commitment to promoting positivity<\/strong> and cultural heritage<\/strong>, while also adding a modern twist to traditional Chinese values. Their presence in the park will inspire visitors to embrace the values of teamwork<\/strong> and dedication<\/strong>.<\/p>\n The use of technology<\/strong> in iQIYI LAND<\/strong> is a major highlight, enhancing the visitor experience through augmented reality (AR)<\/strong>, interactive displays<\/strong>, and immersive storytelling techniques<\/strong>. These technological advancements make it possible for guests to not just watch their favourite Chinese characters but interact with them in real-time.<\/p>\n The park is set to redefine immersive entertainment<\/strong> by bridging the gap between online content<\/strong> and offline experiences<\/strong>. It reflects the increasing demand for multisensory entertainment<\/strong> that engages guests on deeper emotional and intellectual levels.<\/p>\n The opening of iQIYI LAND<\/strong> in Yangzhou<\/strong> represents a milestone<\/strong> in the company\u2019s growth and the evolution of the Chinese entertainment industry<\/strong>. Following the success of its nearly 60 immersive theatre venues<\/strong> in over 30 cities<\/strong>, iQIYI is now turning its attention to more offline ventures<\/strong>. Two additional iQIYI LAND parks<\/strong> are already under development, ensuring that the immersive entertainment<\/strong> revolution continues to spread across China.<\/p>\n With the country\u2019s theme park market projected to grow rapidly, reaching an estimated USD 15 billion by 2028<\/strong>, iQIYI\u2019s investment in immersive parks<\/strong> aligns perfectly with these trends. By transforming iconic Chinese IPs<\/strong> into interactive experiences, iQIYI is helping to elevate China\u2019s global tourism<\/strong> and entertainment profile.<\/p>\n The opening of iQIYI LAND Yangzhou<\/strong> is a significant development in China\u2019s immersive entertainment landscape<\/strong>, blending cutting-edge technology<\/strong> with Chinese storytelling<\/strong>. The park promises to be a must-visit destination for travellers looking to experience Chinese culture in an entirely new way.<\/p>\n With its emphasis on innovation<\/strong>, interactive entertainment<\/strong>, and cultural immersion<\/strong>, iQIYI LAND<\/strong> is poised to become a leading player in the growing trend of themed entertainment parks<\/strong>. Whether visiting for a family outing or an adventurous journey into the world of Chinese stories, the iQIYI LAND Yangzhou<\/strong> experience offers something for everyone, setting a new benchmark for immersive theme parks<\/strong> worldwide.\n<\/p>\n
\n Published on
\n January 3, 2026
\n<\/p>\nSeven Immersive Zones Celebrating Chinese Culture<\/h2>\n
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A Hub for Family-Friendly Fun<\/h2>\n
The \u201cShigeqintian\u201d Ambassadors: Promoting Hard Work and Positivity<\/h2>\n
Bringing Chinese Stories to Life with Technology<\/h2>\n
Future Expansions and Impact on China\u2019s Entertainment Industry<\/h2>\n
iQIYI LAND Yangzhou Marks a New Era in Immersive Entertainment<\/h2>\n
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