Among the recent international entertainment events that have drawn Indians are Tomorrowland (Belgium), Glastonbury Festival (UK), Coachella Valley Music and Arts Festival (California), Ultra Music Festival (Florida) and overseas editions of Lollapalooza.<\/p>\n
Affluent music fans<\/a> are combining events with leisure trips. Karan Agarwal, director, Cox and Kings, said Singapore, Bangkok, Dubai, Abu Dhabi, and Paris are among the top destinations for concert tourism<\/a>.<\/p>\n Cultural Calendar<\/strong><\/p>\n \u201cWe are seeing strong interest from younger travellers and urban professionals who are combining concerts with short leisure breaks, typically spanning three to five days,\u201d Agarwal said.<\/p>\n \u201cWe are seeing travellers, particularly millennials and Gen Z, aligning trips around announced global touring schedules and established festival calendars, often planning well in advance of fixed event dates,\u201d said Rajeev Kale, president and country head, holidays, MICE & Visa, at Thomas Cook<\/a> (India) Ltd.<\/p>\n People in the know said this year could see pop band Michael Learns to Rock and John Mayer holding concerts in India.<\/p>\n \u201cAlongside international events, India\u2019s own cultural calendar continues to drive music-led travel, such as Chennai\u2019s Margazhi season, drawing audiences from within the country and overseas,\u201d said Kale.<\/p>\n Most travellers extend stays to explore the neighbouring areas and their cuisines, said experts.<\/p>\n According to SD Nandakumar, president and country head for holidays and corporate tours at SOTC Travel Ltd., travellers from tier-2 and 3 cities are actively tracking global lineups and festival announcements.<\/p>\n \u201cLive concerts and destination music events are becoming part of a broader experiential travel narrative, particularly among younger travellers who prioritise time-bound, shared experiences,\u201d said Nandakumar.<\/p>\n Travel company Pickyourtrail said 10\u201312% of travellers plan their international holidays around music festival dates. Travellers integrate these events into milestone celebrations such as honeymoons, anniversaries or birthdays, said the company\u2019s spokesperson.<\/p>\nLive Events<\/h3>\n<\/div>\n<\/div>\n
Agarwal added that music fans are also exploring the cities and surrounding regions where the events are held. He said he expects sustained growth in concert tourism in 2026, particularly across Southeast Asia, West Asia and some European cities.<\/p>\n![\"Screenshot](\"https:\/\/img.etimg.com\/photo\/msid-42031747\/et-logo.jpg\" "\\"Screenshot"){kind=logo}
<\/figure>\n<\/div>\n