{"id":2221868,"date":"2026-01-04T17:53:12","date_gmt":"2026-01-04T17:53:12","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2221868"},"modified":"2026-01-04T17:53:12","modified_gmt":"2026-01-04T17:53:12","slug":"amazon-will-tout-new-focus-on-helping-advertisers-reach-live-viewers-at-ces","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/amazon-will-tout-new-focus-on-helping-advertisers-reach-live-viewers-at-ces\/","title":{"rendered":"Amazon Will Tout New Focus on Helping Advertisers Reach Live Viewers at CES"},"content":{"rendered":"

<\/p>\n

Amazon thinks it can do more for TV advertisers than traditional TV.<\/p>\n

The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday. And when the company does, executives plan to tout not only its ability to help sell goods and services via its large e-commerce portal, but to gain significant reach among consumers, thanks to its streaming content and a growing spate of programmatic alliances it has struck with rivals including Disney, Roku<\/a> and Netflix<\/a>, among others.<\/p>\n

\u201cAt some level, you want to be the \u2018everything store\u2019 for advertising,\u201d says Alan Moss<\/a>,…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday. And when the company does, executives plan to tout not only its ability to help sell goods and services via its large e-commerce […]<\/p>\n","protected":false},"author":2,"featured_media":2221869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2221868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Amazon-Will-Tout-New-Focus-on-Helping-Advertisers-Reach-Live.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2221868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2221868"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2221868\/revisions"}],"predecessor-version":[{"id":2221870,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2221868\/revisions\/2221870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2221869"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2221868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2221868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2221868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}