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Zumba is dancing to a new rhythm this year with the launch of a global campaign that leans into the emotional power and pull of music.<\/p>\n
The new campaign, \u201cYour Song Is On. The World Can Wait,\u201d soundtracked by the global hit \u201cGasolina\u201d by Daddy Yankee, captures what the dance-fitness brand has long been known for: high energy, infectious beats and workouts that feel more like a release than a routine.<\/p>\n
In\u00a0a\u00a030-second spot<\/a>\u00a0promoting the campaign, Zumba<\/a> zeroes in on the moment when the familiar beat of \u201cGasolina\u201d takes over, pulling people out of everyday routines (from grocery shopping and bus rides to a self-care waxing session) and drawing them into a vibrant, communal Zumba class.<\/p>\n \u201cIf\u00a0it\u2019s\u00a0been too long since\u00a0you\u2019ve\u00a0felt this good, go find a Zumba class<\/a> today,\u201d\u00a0a narrator says.<\/p>\n \u201cYour Song Is On. The World Can Wait.\u201d will be seen globally across TV and digital channels, in addition to social challenges and events, the brand says.<\/p>\n Timed perfectly to align with New Year\u2019s resolutions, Zumba\u2019s chief marketing officer, Carolina Moraes, told Athletech News that the dance-fitness brand is coming off a year of real momentum in 2025, driven by what she says was its most successful marketing campaign to date<\/a>. <\/p>\n At this time last year,\u00a0Zumba\u00a0leaned into confidence and self-expression, tapping\u00a0Redfoo\u00a0and LMFAO\u2019s hit \u201cSexy and I Know It\u201d<\/a> to promote its \u201cSay It. Believe It.\u201d campaign.<\/p>\n That same energy continues, and in many ways, it\u2019s only getting stronger.<\/p>\n \u201cIn 2026, our focus is on building on that foundation and raising the bar even higher with another powerful brand campaign that reaffirms Zumba\u2019s impact and position in the industry,\u201d Moraes said. \u201cWe\u2019ll keep investing behind the Zumba brand to stay visible and culturally connected, while deepening our partnerships with gym operators around the world so more people can experience Zumba where they already work out.\u201d<\/p>\n Looking ahead, Moraes says Zumba fans can also expect the rollout of Zumba + Lift, its new music-driven strength format that combines resistance training<\/a> with the brand\u2019s high-energy vibes for a full-body workout. The method alternates cardio and resistance segments using 5 to 15-plus-pound weights to build strength and improve stability.<\/p>\n \u201cAt the same time, we remain focused on giving our instructors the best support in the industry, from education and tools to meaningful opportunities for growth<\/a>,\u201d she said. \u201cWhat matters most is continuing to build Zumba in a way that supports our community and keeps the brand moving forward.\u201d<\/p>\n<\/p><\/div>\n