{"id":2224811,"date":"2026-01-06T20:22:46","date_gmt":"2026-01-06T20:22:46","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2224811"},"modified":"2026-01-06T20:22:46","modified_gmt":"2026-01-06T20:22:46","slug":"universal-music-signs-a-new-ai-deal-with-nvidia","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/universal-music-signs-a-new-ai-deal-with-nvidia\/","title":{"rendered":"Universal Music signs a new AI deal with Nvidia"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Universal Music Group is partnering with Nvidia to bring a new AI model to one of the world\u2019s largest music catalogs. Among other initiatives, Tuesday\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/universal-music-group-to-transform-music-experience-for-billions-of-fans-with-nvidia-ai-302653913.html\">announcement<\/a> touts the extension of Nvidia\u2019s music AI model <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/research.nvidia.com\/labs\/adlr\/MF\/\">Music Flamingo<\/a>, which is designed to mimic how humans understand music by recognizing nuanced elements like song structure, harmony, emotional arcs, and chord progressions.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">But UMG\u2019s statement stresses that its collaboration with Nvidia pursues \u201cresponsible AI\u201d meant to make it easier to discover, engage with, and create music. On that last point, the companies will promote their \u201cshared objectives of advancing human music creation and rightsholder compensation.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The Music Flamingo model, which was published in November 2025 by Nvidia and researchers at University of Maryland, College Park, can process tracks up to 15 minutes long. Details are scarce about exactly how the model will be incorporated into UMG\u2019s catalog, but artists will be able to use Music Flamingo to better analyze their own music, as well as describe and share the music \u201cwith unprecedented depth,\u201d according to the statement. Fans, meanwhile, can find music in new ways beyond genre or playlist, such as with emotion or \u201ccultural resonance.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The announcement is similarly vague about how the partnership will work when it comes to AI-driven music creation tools, but promises a \u201cdedicated artist incubator\u201d to help design and test out tools, \u201cserving as a direct antidote to generic, \u2018AI slop\u2019 outputs, and placing artists at the center of responsible AI innovation.\u201d What that means in practice remains to be seen.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">While not UMG\u2019s first partnership with an AI company, Nvidia is perhaps its highest-profile collaboration within the sector. UMG is embracing \u201cthe opportunities that AI presents,\u201d hoping to \u201cdirect AI\u2019s unprecedented transformational potential towards the service of artists and their fans,\u201d UMG CEO Lucian Grainge said in a statement.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Nvidia\u2019s AI model coupled with \u201cUMG\u2019s unmatched catalog and creative ecosystem\u201d will \u201cchange how fans discover, understand, and engage with music on a global scale,\u201d Nvidia\u2019s vice president and general manager of media, Richard Kerris, said in a statement. \u201cAnd we\u2019ll do it the right way: responsibly, with safeguards that protect artists\u2019 work, ensure attribution, and respect copyright.\u201d<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.celebrity.land \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universal Music Group is partnering with Nvidia to bring a new AI model to one of the world\u2019s largest music catalogs. Among other initiatives, Tuesday\u2019s announcement touts the extension of Nvidia\u2019s music AI model Music Flamingo, which is designed to mimic how humans understand music by recognizing nuanced elements like song structure, harmony, emotional arcs, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2224812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[30218,21741,21800,21738,24751],"class_list":["post-2224811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-ai","tag-entertainment","tag-music","tag-news","tag-tech"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Universal-Music-signs-a-new-AI-deal-with-Nvidia.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2224811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2224811"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2224811\/revisions"}],"predecessor-version":[{"id":2224813,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2224811\/revisions\/2224813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2224812"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2224811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2224811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2224811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}