{"id":2226452,"date":"2026-01-07T23:47:24","date_gmt":"2026-01-07T23:47:24","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2226452"},"modified":"2026-01-07T23:47:24","modified_gmt":"2026-01-07T23:47:24","slug":"oberlander-thomas-leading-drvn-sports-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/oberlander-thomas-leading-drvn-sports-entertainment\/","title":{"rendered":"Oberlander, Thomas leading DRVN Sports &#038; Entertainment"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">A pair of veteran sports marketers, recently of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/09\/10\/with-new-company-name-picked-legends-asm-global-combination-feels-mostly-complete\/\" target=\"_blank\" rel=\"\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/09\/10\/with-new-company-name-picked-legends-asm-global-combination-feels-mostly-complete\/\">ASM Global<\/a>, are behind DRVN Sports &amp; Entertainment, a startup with sponsorship sales and consulting capabilities including third-party sales, sponsorship consulting and packaging.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Former ASM CCO Jason Oberlander will be chairman and is teaming with former ASM SVP Carl Thomas, who is CEO.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">DRVN\u2019s capabilities include asset evaluation and negotiation. Also under the DRVN umbrella are former GMR and NFL marketer Matt Hill on sales; Jenna Mielnicki, a former Learfield\/IMG College sales type who will head up marketing; and Nelson Melara, a former AEG seller who will head up market research.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Early clients are:<\/p>\n<ul>\n<li>Frontwave Arena in Oceanside, Calif., and its tenants, the G League San Diego Clippers and MASL San Diego Sockers.<\/li>\n<li>Vector Media, a big-event mobility marketing specialist.<\/li>\n<li>Fuze Technology, which combines in-venue charging devices at venues with directed advertising.<\/li>\n<li>Project Admission, a ticketing management specialist.<\/li>\n<\/ul>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.sportsbusinessjournal.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pair of veteran sports marketers, recently of ASM Global, are behind DRVN Sports &amp; Entertainment, a startup with sponsorship sales and consulting capabilities including third-party sales, sponsorship consulting and packaging. Former ASM CCO Jason Oberlander will be chairman and is teaming with former ASM SVP Carl Thomas, who is CEO. DRVN\u2019s capabilities include asset [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2226452","post","type-post","status-publish","format-standard","hentry","category-entertainment"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2226452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2226452"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2226452\/revisions"}],"predecessor-version":[{"id":2226453,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2226452\/revisions\/2226453"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2226452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2226452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2226452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}