{"id":2226684,"date":"2026-01-08T05:25:15","date_gmt":"2026-01-08T05:25:15","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2226684"},"modified":"2026-01-08T05:25:15","modified_gmt":"2026-01-08T05:25:15","slug":"disney-to-launch-vertical-short-form-content-for-mobile-devices","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/disney-to-launch-vertical-short-form-content-for-mobile-devices\/","title":{"rendered":"Disney+ to Launch &#8216;Vertical&#8217; Short-Form Content For Mobile Devices"},"content":{"rendered":"<p><\/p>\n<div id=\"main\">\n<p>\t<!-- .page-header --><\/p>\n<article id=\"post-326342\" class=\"post-326342 post type-post status-publish format-standard has-post-thumbnail hentry category-conference-news category-digital category-marketing category-news category-socialmedia category-streaming category-studios category-top-news-story category-tv tag-ces tag-disney-plus tag-vertical-entertainment\">\n<div class=\"entry-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\t\tShutterstock image\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\t<!-- .entry-header --><\/p>\n<p class=\"author-name\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mediaplaynews.com\/author\/egruenwedel\/\" title=\"Posts by Erik Gruenwedel\" class=\"author url fn\" rel=\"author\">Erik Gruenwedel<\/a><\/p>\n<p class=\"article-date\">January 7, 2026<\/p>\n<p>\t<!-- --><\/p>\n<p>The Disney+ subscription streaming video service plans to roll out so-called \u201cvertical entertainment\u201d designed to lure users back to the platform on mobile devices featuring short-form content similar to social media platforms such as YouTube, TikTok, Instagram and Facebook.<\/p>\n<p>Disney made the announcement Jan.7 at the company\u2019s annual Tech + Date Showcase at 2026 Consumer Electronics Show currently underway in Las Vegas.<\/p>\n<p>The vertical entertainment, which will rollout late this year, will include a personalized feed showcasing a mix of original content, news and entertainment clips, and reportedly AI-generated features as well.<\/p>\n<p>\u201cWe\u2019ll look to evolve the experience over time,\u201d Disney said in a media announcement, adding that the concept aims to \u201cexplore utilizing short-form content in a variety of ways across categories, and content types, for a personalized and dynamic feed.\u201d<\/p>\n<p>Disney+ ended the most-recent fiscal period with 59.3 million North American subscribers, and 131 million global subscribers. About 70% U.S. digital video audience watches videos on smartphones.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE\u00a0<em>Media Play News<\/em>\u00a0Daily Newsletter!<\/strong><\/a><\/p>\n<div class=\"rp4wp-related-posts\">\n<h3>Related Posts<\/h3>\n<ul>\n<li>\n<\/li>\n<li>\n<div class=\"rp4wp-related-post-content\">\n<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mediaplaynews.com\/disney-q1-home-entertainment-sales-decline\/\">Disney Q1 Home Entertainment Sales Decline<\/a><\/p>\n<p>Walt Disney Studios Home Entertainment Feb. 6 said first-quarter (ended Dec. 30, 2017) revenue declined 29% to $390 million due to lower unit sales of Pixar\u2019s Cars 3 compared to Finding Dory in the previous-year period. The studio generated $547\u2026<\/p>\n<\/div>\n<\/li>\n<li>\n<\/li>\n<li>\n<div class=\"rp4wp-related-post-content\">\n<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mediaplaynews.com\/disney-cfo-entertainment-content-spend-to-exceed-sports-in-2026\/\">Disney CFO: Entertainment Content Spend to Exceed Sports in 2026<\/a><\/p>\n<p>Disney is planning a slight increase in\u00a0entertainment program spending in 2026 while sustaining current sports costs across the current $24 billion annual content budget, according to CFO Hugh Johnston. Speaking Nov. 19 at the Wells Fargo Technology, Media, and Telecom\u2026<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p>\t<!-- .entry-footer --><br \/>\n<\/article>\n<p><!-- #post-## --><\/p>\n<p><!-- .comments-area --><\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.mediaplaynews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shutterstock image Erik Gruenwedel January 7, 2026 The Disney+ subscription streaming video service plans to roll out so-called \u201cvertical entertainment\u201d designed to lure users back to the platform on mobile devices featuring short-form content similar to social media platforms such as YouTube, TikTok, Instagram and Facebook. Disney made the announcement Jan.7 at the company\u2019s annual [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2226685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[427731,23301,430756],"class_list":["post-2226684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-ces","tag-disney","tag-vertical-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Disney-to-Launch-Vertical-Short-Form-Content-For-Mobile-Devices.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2226684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2226684"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2226684\/revisions"}],"predecessor-version":[{"id":2226686,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2226684\/revisions\/2226686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2226685"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2226684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2226684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2226684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}