Deadline<\/em><\/a> that the company will use the format for all kinds of content. The service isn\u2019t just planning to use it as a vehicle for movie and series teasers, but also for original short-form programming. She didn\u2019t say what kinds of original programming Disney+ will be adding as vertical videos to its app, but vertical micro-dramas have become incredibly popular over the past year.<\/p>\n\u201cWe\u2019re obviously thinking about integrating vertical video in ways that are native to core user behaviors,\u201d Teague said. \u201cSo, it won\u2019t be a kind of a disjointed, random experience.\u201d The company is targeting Gen Z and Gen Alpha users, in particular, since they\u2019re not inclined to sit and watch long-form content on their phones for hours. Disney said in a statement that the experience will \u201cevolve as it\u00a0expands across news and entertainment\u201d and will be personalized for users, with making the service \u201ca must-visit daily destination\u201d as its goal. After all, if a user is already in the app, they\u2019re more likely to explore and watch the service\u2019s programming.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.engadget.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Disney+ will add vertical videos to its service in the US sometime this year, in hopes that they can entice viewers to engage with its app every day. The company has made the announcement at its Tech + Data Showcase event at CES 2026. Disney first dabbled in vertical content with Verts, which launched for […]<\/p>\n","protected":false},"author":2,"featured_media":2226935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[23301,308201,430823,430822],"class_list":["post-2226934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-disney","tag-disney-entertainment","tag-erin-teague","tag-vertical-content"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Disney-is-launching-vertical-videos-this-year.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2226934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2226934"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2226934\/revisions"}],"predecessor-version":[{"id":2226936,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2226934\/revisions\/2226936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2226935"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2226934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2226934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2226934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}