<\/p>\n
The Paramount<\/a> CEO is keen to revive the once-iconic brand, and is talking to major companies and music industry figures about strategic partnerships, including an economic stake in MTV, per Bloomberg<\/a>. Such a strategic deal could give it expanded access to music rights or artists.<\/p>\n When MTV launched 45 years ago, it debuted with a music video of The Buggles\u2019 \u201cVideo Killed the Radio Star.\u201d<\/p>\n It was a statement about the state of the music business, with MTV carving out a niche as the home for music on TV sets, and helping to create the music video format, which dominated its lineup (alongside other music-related programming) for the next few decades.<\/p>\n Now, of course, music videos are as popular than ever, but their home is YouTube<\/a> (and to a lesser extent, TikTok<\/a>, Instagram<\/a>, Spotify<\/a>, and Apple…<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Can MTV bring the music back? David Ellison seems to be betting that it can. The Paramount CEO is keen to revive the once-iconic brand, and is talking to major companies and music industry figures about strategic partnerships, including an economic stake in MTV, per Bloomberg. Such a strategic deal could give it expanded access […]<\/p>\n","protected":false},"author":2,"featured_media":2228881,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2228880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/David-Ellison-Wants-to-Bring-the-Music-Back-to-MTV.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2228880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2228880"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2228880\/revisions"}],"predecessor-version":[{"id":2228882,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2228880\/revisions\/2228882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2228881"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2228880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2228880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2228880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}