Ms Smith explained that if Meghan follows her current strategy, her brand will unlikely go far in the future.<\/p>\n
She explained: \u201cFrom a PR perspective, if she continues on the current trajectory (sporadic product drops, mixed messaging, and a lack of clarity between personal, commercial, and cause-driven work) then 2026 could feel like more of the same: weird visibility, pockets of fan engagement, and very little long-term brand equity being built.<\/p>\n
\u201cIf As Ever is going to be a core focus, she really needs to professionalise it. That means structure. Seasonal drops are fine, but not when they\u2019re surrounded by long silences or conflicting statements.<\/p>\n
\u201cShe needs a clear calendar, consistent storytelling, and a stronger sense of what the brand stands for beyond aesthetic nostalgia.<\/p>\n
\u201cA lifestyle brand without a lifestyle point of view doesn\u2019t go far, at least not in any meaningful way.\u201d<\/p>\n<\/div>\n
\n
Regarding the Duchess\u2019s rumoured cookbook, she added: \u201cNow, if she\u2019s serious about doing a cookbook, I think that could work for her fanbase, if it\u2019s positioned correctly.<\/p>\n
\u201cNot just another influencer-style product, but something rooted in story. Draw on her family history, culinary rituals, and cultural influences.<\/p>\n
\u201cIf executed with warmth and authenticity, it could be a smart way to reposition herself as more grounded and connected to something real. But the execution would need to be watertight: tone, visuals, media rollout, the whole thing.<\/p>\n
\u201cIf we were advising her, the first thing we\u2019d say is: Stop thinking in moments. You don\u2019t need to say yes to everything. Start building a narrative. Create brand rhythm and strategy. Pick a lane and commit to it.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.express.co.uk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Meghan Markle was given a stern warning regarding her brand\u2019s success this year, as rumours swirl about her next business move. The Duchess of Sussex kept herself busy last year with the launch of her lifestyle brand, As Ever, the release of her Netflix show, With Love, Meghan and the launch of her new podcast […]<\/p>\n","protected":false},"author":2,"featured_media":2229774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[43],"tags":[34927,347532,34928,23067,393427,430858,410030,430859,228266,34915,34911],"class_list":["post-2229773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-royalty","tag-harry-and-meghan","tag-harry-and-meghan-latest","tag-harry-and-meghan-news","tag-meghan-markle","tag-meghan-markle-as-ever","tag-meghan-markle-book","tag-meghan-markle-brand","tag-meghan-markle-cookbook","tag-meghan-markle-latest","tag-meghan-markle-latest-news","tag-meghan-markle-news"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Meghan-Markle-issued-dire-12-word-warning-as-she-braces-for.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2229773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2229773"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2229773\/revisions"}],"predecessor-version":[{"id":2229775,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2229773\/revisions\/2229775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2229774"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2229773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2229773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2229773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}