{"id":2233812,"date":"2026-01-14T01:08:45","date_gmt":"2026-01-14T01:08:45","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2233812"},"modified":"2026-01-14T01:08:45","modified_gmt":"2026-01-14T01:08:45","slug":"virtue-asia-strengthens-entertainment-led-creative-with-will-beale-as-creative-director-campaign-brief-asia","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/virtue-asia-strengthens-entertainment-led-creative-with-will-beale-as-creative-director-campaign-brief-asia\/","title":{"rendered":"VIRTUE Asia strengthens entertainment-led creative with Will Beale as Creative Director \u2013 Campaign Brief Asia"},"content":{"rendered":"

<\/p>\n

\n
\n\t\t\t January 14 2026, 9:04 am<\/span> | BY Adam Shaw<\/span> | No Comments<\/a><\/span>\n\t\t <\/div>\n
\n\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t \t\t\t\t\t <\/div>\n
\n

VIRTUE Asia has appointed Will Beale as creative director, strengthening the agency\u2019s capability to help brands move beyond traditional campaigns into entertainment-led ideas that resonate within culture. Beale joins from VaynerMedia, following the recent launch of V47 Entertainment, VIRTUE Asia\u2019s branded entertainment studio created in partnership with Goldfinch International.<\/h3>\n

\u00a0<\/p>\n

Beale brings more than 12 years\u2019 experience delivering integrated creative work across Asia Pacific, with a career spanning advertising, music and live performance. Alongside leading work for some of the world\u2019s most recognisable brands, he is also a poet and singer-songwriter who has performed at the Sydney Opera House, giving him a deep understanding of storytelling, audience connection and entertainment as a cultural force.<\/p>\n

His background sits at the intersection of brand creativity and entertainment, enabling him to help clients develop ideas that can live as cultural properties \u2013 from content and experiences through to longer-form production formats.<\/p>\n

At VIRTUE Asia, Beale will lead creative across the agency\u2019s luxury and hospitality portfolios, while also working with teams to explore new opportunities for brands to show up meaningfully within entertainment ecosystems and creator-led platforms.<\/p>\n

During more than five years at VaynerMedia, Beale served as creative director, leading work for major APAC clients including Disney Studios\u2019 brands such as Marvel, Pixar and 20th Century Studios, as well as Prudential, Subway and SK-II. He also played a key role in driving new business wins in Australia for brands including Twisties, Optus and Carlton United Breweries.<\/p>\n

In addition to working with global brands such as Coca-Cola, Johnnie Walker, Under Armour, PUMA and Spotify, he has developed branded entertainment properties, including a series for Martell NCF focussing on Asia\u2019s drag culture and heavy metal scene. He has also earned recognition at Cannes Lions, Spikes Asia, Effies and the London International Awards.<\/p>\n

Huiwen Tow, head of strategy, VIRTUE Asia, said: \u201cWill understands how ideas need to work as experiences people actively choose to engage with,\u201d she said. \u201cHis grounding in entertainment, combined with his creative leadership across Asia, makes him uniquely placed to help our clients create work that has cultural weight and longevity.\u201d<\/p>\n

Beale added: \u201cCulture moves fastest through entertainment, whether that\u2019s music, film, gaming or new creator formats. The future belongs to ideas people choose to spend time with, not skip past, and that\u2019s exactly what VIRTUE Asia is building. An infrastructure designed to push branded creativity into its next chapter.\u201d<\/p>\n<\/p><\/div><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source campaignbriefasia.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

January 14 2026, 9:04 am | BY Adam Shaw | No Comments VIRTUE Asia has appointed Will Beale as creative director, strengthening the agency\u2019s capability to help brands move beyond traditional campaigns into entertainment-led ideas that resonate within culture. Beale joins from VaynerMedia, following the recent launch of V47 Entertainment, VIRTUE Asia\u2019s branded entertainment studio […]<\/p>\n","protected":false},"author":2,"featured_media":2233813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2233812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/VIRTUE-Asia-strengthens-entertainment-led-creative-with-Will-Beale-as-Creative.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2233812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2233812"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2233812\/revisions"}],"predecessor-version":[{"id":2233814,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2233812\/revisions\/2233814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2233813"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2233812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2233812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2233812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}