<\/p>\n
VIRTUE Asia has appointed William Beale (pictured) as creative director as it sharpens its focus on entertainment-led brand building and cultural storytelling.<\/p>\n
In his new role, Beale will lead creative across VIRTUE Asia\u2019s luxury and hospitality portfolios, working across all Southeast Asian markets where the agency operates, while also collaborating with teams to help brands show up meaningfully within entertainment ecosystems and creator-led platforms.<\/p>\n
Beale\u2019s background sits at the intersection of brand creativity and entertainment, positioning him to help clients develop ideas that extend beyond traditional campaigns into content, experiences and longer-form production formats. He brings more than 12 years of experience delivering integrated creative work across Asia Pacific, spanning advertising, music and live performance. <\/p>\n
Don’t miss:\u00a0Lesley John appointed CEO as VIRTUE Asia enters new era of growth<\/a><\/i><\/b><\/p>\n He joins from VaynerMedia, where he spent more than five years as creative director leading work for APAC clients including Disney Studios\u2019 brands such as Marvel, Pixar and 20th Century Studios, as well as Prudential, Subway and SK-II. During his tenure, he also drove new business wins in Australia for brands including Twisties, Optus and Carlton United Breweries.<\/p>\n Prior to this, Beale held roles at UltraSuperNew Singapore and VMLY&R Asia, further building his experience across creative, culture and brand strategy in the region. Across his career, Beale has worked with brands such as Coca-Cola, Johnnie Walker, Under Armour, PUMA and Spotify. He has also developed branded entertainment properties, including a series for Martell NCF focused on Asia\u2019s drag culture and heavy metal scene.<\/p>\n Huiwen Tow, head of strategy, VIRTUE Asia, said Beale\u2019s appointment reflects the agency\u2019s ambition to build brands at the intersection of entertainment and culture. <\/p>\n \u201cBeale understands how ideas need to work as experiences people actively choose to engage with. His grounding in entertainment, combined with his creative leadership across Asia, makes him uniquely placed to help our clients create work that has cultural weight and longevity,” she added.\u00a0<\/p>\n Speaking on his new role, Beale said, \u201cCulture moves fastest through entertainment, whether that\u2019s music, film, gaming or new creator formats. The future belongs to ideas people choose to spend time with, not skip past, and that\u2019s exactly what VIRTUE Asia is building. An infrastructure designed to push branded creativity into its next chapter.”<\/p>\n The appointment follows the launch of\u00a0V47 Entertainment<\/a>, VIRTUE Asia\u2019s branded entertainment studio created in partnership with Goldfinch International, as the agency pushes beyond campaign-led work and into entertainment-driven storytelling.<\/p>\n Aimed at helping brands build long-form cultural intellectual property across Asia, MENA and the Global South, V47 Entertainment focuses on developing brand-backed films, series, anthology formats, microdramas, digital universes and creator-led stories. <\/p>\n The model brings together VIRTUE Asia\u2019s cultural and creative capabilities with Goldfinch International\u2019s financing structures and production network, at a time when marketers are seeking longer-term brand relevance amid rising AI automation and shifting media consumption habits.<\/p>\n Related articles:\u00a0 \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.marketing-interactive.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" VIRTUE Asia has appointed William Beale (pictured) as creative director as it sharpens its focus on entertainment-led brand building and cultural storytelling. In his new role, Beale will lead creative across VIRTUE Asia\u2019s luxury and hospitality portfolios, working across all Southeast Asian markets where the agency operates, while also collaborating with teams to help brands […]<\/p>\n","protected":false},"author":2,"featured_media":2233895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[28008,420633,345562,342398,432187,420634,432186,432188,420632,420637,361479,402123,420458,420459,432185],"class_list":["post-2233894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-asia","tag-branded-entertainment","tag-campaigns","tag-creative-director","tag-creator-led-content","tag-cultural-ip","tag-entertainment-led-storytelling","tag-global-south","tag-goldfinch-international","tag-long-form-content","tag-marketing-strategy","tag-mena","tag-v47-entertainment","tag-virtue-asia","tag-will-beale"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/VIRTUE-Asia-taps-ex-VaynerMedia-creative-director-to-lead-entertainment-branding.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2233894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2233894"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2233894\/revisions"}],"predecessor-version":[{"id":2233896,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2233894\/revisions\/2233896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2233895"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2233894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2233894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2233894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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