{"id":2234290,"date":"2026-01-14T10:51:08","date_gmt":"2026-01-14T10:51:08","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2234290"},"modified":"2026-01-14T10:51:08","modified_gmt":"2026-01-14T10:51:08","slug":"rostrum-pacific-inks-direct-deals-with-spotify-tiktok-appoints-samantha-moore-to-lead-new-distro-platform-spaceheater","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/rostrum-pacific-inks-direct-deals-with-spotify-tiktok-appoints-samantha-moore-to-lead-new-distro-platform-spaceheater\/","title":{"rendered":"Rostrum Pacific inks direct deals with Spotify, TikTok; appoints Samantha Moore to lead new distro platform SpaceHeater"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"p1\">Rostrum Pacific, the parent company of indie label Rostrum Records, has secured direct licensing agreements with <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; Spotify [4,597 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/spotify\/\">Spotify<\/a> and TikTok.<\/p>\n<p class=\"p1\"><span style=\"margin: 0px; padding: 0px;\">The company has also officially launched its distribution platform, <strong>SpaceHeater<\/strong>, and appointed\u00a0<strong>Samantha<\/strong>\u00a0<strong>Moore<\/strong>\u00a0as <strong>President<\/strong> <strong>of<\/strong>\u00a0<strong>SpaceHeater<\/strong> to oversee the business.<\/span><\/p>\n<p class=\"p1\">Beyond Spotify and TikTok, SpaceHeater also operates through direct relationships with <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; Amazon [938 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/amazon\/\">Amazon<\/a> and Tidal, along with other major DSPs, Rostrum Pacific said.<\/p>\n<p>The deals and new appointment arrive a month after the company secured a <a rel=\"nofollow\" target=\"_blank\" class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/rostrum-pacific-150m-from-crayhill-capital-to-accelerate-music-catalog-acquisition-strategy\/\" target=\"_blank\" rel=\"noopener\">$150 million financing<\/a> to grow its music catalog.<\/p>\n<p>The agreements were negotiated by <strong>Mike Pelczynski<\/strong>, <span class=\"il\">Rostrum<\/span> <span class=\"il\">Pacific<\/span>\u2018s EVP of Digital Strategy, who noted on Tuesday (January 13) that \u201cDirect relationships like this move beyond economics toward clarity, accountability, and alignment with where platforms are heading.\u201d<\/p>\n<p class=\"p1\">He added: \u201cThese agreements position us as a valued partner at the rightsholder level, while SpaceHeater ensures our artists and label clients benefit from modern infrastructure built for today\u2019s realities.\u201d<\/p>\n<p class=\"p1\">As Rostrum Pacific shifts to a fully independent operating model offering physical and digital distribution, SpaceHeater will now distribute the full <b>Rostrum Records<\/b> catalog, as well as those owned and managed by Rostrum Pacific including <b>Cantora<\/b> and <b>Fat<\/b> <b>Beats<\/b>.<\/p>\n<p>Rostrum\u2019s catalog was previously distributed by ADA.<\/p>\n<blockquote>\n<p class=\"p1\">\n<figure class=\"mbw-articlepic mbw-articlepic--right\"><a rel=\"nofollow\" target=\"_blank\" class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/01\/Screenshot-2026-01-13-at-13.10.09.jpg\" target=\"_blank\" rel=\"noopener\"\/><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/01\/Screenshot-2026-01-13-at-13.10.09.jpg\" data-lightbox=\"image-set\" data-title=\"\"><i class=\"fas fa-search-plus magnifying-glass-icon\"\/><\/a><\/figure>\n<p>\u201cThese agreements position us as a valued partner at the rightsholder level, while SpaceHeater ensures our artists and label clients benefit from modern infrastructure built for today\u2019s realities.\u201d<\/p>\n<p><span style=\"color: #000000;\">Mike Pelczynski, Rostrum Pacific<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Moore previously held senior roles at <b><a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; The Orchard [321 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/sony\/sony-music-group\/sony-music-entertainment\/the-orchard\/\">The Orchard<\/a><\/b>, where she built the company\u2019s Commercial Insights and Business Intelligence divisions, and at <b>ADA<\/b>, where she served as Chief of Staff and Senior Vice President of Business Operations.<\/p>\n<p class=\"p1\">Her experience spans more than a decade in digital distribution and data strategy.<\/p>\n<p class=\"p1\">Commenting on her appointment as <span style=\"margin: 0px; padding: 0px;\"><strong>President<\/strong> <strong>of<\/strong>\u00a0<strong>SpaceHeater<\/strong><\/span>,<span style=\"margin: 0px; padding: 0px;\">\u00a0<strong>Samantha<\/strong>\u00a0<strong>Moore<\/strong>\u00a0<\/span>said: \u201cIt has been a great honor to join the team at Rostrum Pacific, who I have worked with and admired for the last few years.<\/p>\n<p class=\"p1\">\u201cThe team here has proven their ability to take tricky entrepreneurial ideas and turn them into reality, with an independent fearlessness that is ingrained in the company\u2019s DNA. I\u2019m excited to bring SpaceHeater into this next phase of growth in 2026.\u201d<\/p>\n<blockquote>\n<p class=\"p1\">\u201cThe team here has proven their ability to take tricky entrepreneurial ideas and turn them into reality, with an independent fearlessness that is ingrained in the company\u2019s DNA.\u201d<\/p>\n<p class=\"p1\"><span style=\"color: #000000;\"><b>Samantha Moore, SpaceHeater<\/b><\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Added Moore: \u201cWith larger labels and catalogs, there\u2019s a perception of high switching cost and a real fear that moving your catalog will result in lost data or revenue.<\/p>\n<p class=\"p1\">\u201cWith SpaceHeater, we don\u2019t just mitigate migration risk\u2014we capitalize on the process by enriching metadata, auditing the catalog, and surfacing hidden opportunities through data insights.\u201d<\/p>\n<p>According to Rostrum, SpaceHeater aims to solve three \u201cpain points\u201d in the distribution landscape, including \u201ccomplex and opaque catalog migration, limited access to deep data insights, and insufficient catalog optimization\u201d.<\/p>\n<p class=\"p1\">Rostrum Pacific describes SpaceHeater as an \u201cAI-native platform\u201d that provides real-time analytics and tools for independent labels, artists, and catalog owners. The service is backed by a team of music industry professionals.<\/p>\n<p class=\"p1\">Rostrum Pacific COO <b>Jonathan<\/b> <b>Partch<\/b> said: \u201cSamantha brings a rare combination of deep technical expertise, strategic problem-solving ability, and forward-thinking vision that very few in our business possess.\u201d<\/p>\n<blockquote>\n<p class=\"p1\">\u201cSamantha brings a rare combination of deep technical expertise, strategic problem-solving ability, and forward-thinking vision that very few in our business possess.\u201d<\/p>\n<p><span style=\"color: #000000;\">Jonathan Partch, Rostrum Pacific<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Added Partch<b>: <\/b>\u201cShe\u2019s a proven innovator and operator who makes us infinitely stronger in our goal to become the preeminent independent digital music distributor.\u201d<\/p>\n<p class=\"p1\">The development comes nearly three years after Rostrum Records <a rel=\"nofollow\" target=\"_blank\" class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/rostrum-records-launches-parent-company-rostrum-pacific-to-bring-together-portfolio-of-entertainment-properties\/\" target=\"_blank\" rel=\"noopener\">launched<\/a> Rostrum Pacific as its parent company to accommodate its portfolio of entertainment properties.<\/p>\n<p><span class=\"mb-article__stamp\">Music Business Worldwide<\/span><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rostrum Pacific, the parent company of indie label Rostrum Records, has secured direct licensing agreements with Spotify and TikTok. The company has also officially launched its distribution platform, SpaceHeater, and appointed\u00a0Samantha\u00a0Moore\u00a0as President of\u00a0SpaceHeater to oversee the business. Beyond Spotify and TikTok, SpaceHeater also operates through direct relationships with Amazon and Tidal, along with other major [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2234291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2234290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Rostrum-Pacific-inks-direct-deals-with-Spotify-TikTok-appoints-Samantha.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2234290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2234290"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2234290\/revisions"}],"predecessor-version":[{"id":2234292,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2234290\/revisions\/2234292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2234291"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2234290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2234290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2234290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}