{"id":2234441,"date":"2026-01-14T13:51:54","date_gmt":"2026-01-14T13:51:54","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2234441"},"modified":"2026-01-14T13:51:54","modified_gmt":"2026-01-14T13:51:54","slug":"sidemen-entertainment-taps-quizshow-specialist-ben-justice-for-development-role-news","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sidemen-entertainment-taps-quizshow-specialist-ben-justice-for-development-role-news\/","title":{"rendered":"Sidemen Entertainment taps quizshow specialist Ben Justice for development role | News"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Sidemen Entertainment, the production arm of YouTube collective The Sidemen, has tapped quiz and gameshow specialist Ben Justice for a development role.<\/p>\n<div id=\"attachment_747673\" class=\"wp-caption alignleft\" style=\"width: 200px;\"><\/div>\n<p>Justice, who created BBC One quiz format Bridge of Lies during his time at Scotland\u2019s STV Studios, is already working with Sidemen Entertainment on a new, as-yet-unknown project.<\/p>\n<p>He will serve as development executive at London-based Sidemen Entertainment, which produces content featuring the collective of British YouTube personalities who include KSI and Vikkstar123.<\/p>\n<p>Having previously worked as a freelancer in the UK beleaguered traditional TV industry, including three years at STV Studios, Justice has pivoted to digital-first production recently.<\/p>\n<p>Posting on LinkedIn about his appointment at Sidemen Entertainment, Justice thanked digital formats company Strong Watch Studios for \u201cblooding\u201d him into the \u201cnew media landscape.\u201d<\/p>\n<p>\u201cAlso thank you to all the companies that have kept me afloat before this opportunity,\u201d Justice said.<\/p>\n<p>It comes after Justice <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.c21media.net\/news\/freelancer-aims-to-turn-gameshow-biz-upside-down-with-youtube-quiz-made-for-50\/\">created and produced his own gameshow format<\/a> The Loop on a minuscule budget of just \u00a350 (US$67) and launched it on YouTube last year.<\/p>\n<p>In a video titled I Made A TV Quiz Show For \u00a350, Justice explained how he hoped to turn the gameshow industry \u201cupside down\u201d with his microbudget format, having struggled to find continuous work during the UK TV industry\u2019s recent downturn.<\/p>\n<p>The move came as commissioners increasingly look to YouTube as a testing ground for new IP, with Netflix and Amazon\u2019s Prime Video both striking big budget deals with creators such as The Sidemen and MrBeast to bring their shows to their streaming services.<\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.c21media.net \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sidemen Entertainment, the production arm of YouTube collective The Sidemen, has tapped quiz and gameshow specialist Ben Justice for a development role. Justice, who created BBC One quiz format Bridge of Lies during his time at Scotland\u2019s STV Studios, is already working with Sidemen Entertainment on a new, as-yet-unknown project. He will serve as development [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2234442,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2234441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Sidemen-Entertainment-taps-quizshow-specialist-Ben-Justice-for-development-role.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2234441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2234441"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2234441\/revisions"}],"predecessor-version":[{"id":2234443,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2234441\/revisions\/2234443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2234442"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2234441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2234441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2234441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}