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\n\tThe Walt Disney<\/a> Company has never had a Chief Marketing Officer \u2014 until now. Asad Ayaz<\/a>, the studio\u2019s Chief Brand Officer and 20-year veteran, is being named to the newly created role of Chief Marketing and Brand Officer and will now oversee marketing and brands for Disney Entertainment, Disney Experiences and ESPN.<\/p>\n \n\tEssentially, Disney is creating a new enterprise marketing and brand organization, one that enables the conglom to connect with its global consumers, with Ayaz at the helm. Back in 2023, the studio marketing boss was named Disney\u2019s first Chief Brand Officer, adding to his oversee of marketing at the motion picture studio and Disney+. In that role, Ayaz supervised companywide brand efforts and alliances that elevated Disney brands and franchises around the world. Ayaz\u2019s role last expanded to President of Marketing for Disney Entertainment.<\/p>\n \n\tToday\u2019s news was announced in a companywide joint email\u00a0from\u00a0Disney Entertainment Co-Chairs Alan Bergman and Dana Walden, Disney Experiences Chairman Josh D\u2019Amaro, and ESPN Chairman Jimmy Pitaro. News of Ayaz\u2019s promotion comes ahead of Disney\u2019s pending announcement of a new CEO to succeed Bob Iger. \u00a0<\/p>\n \n\tAs Disney\u2019s marketing boss, Ayaz\u2019s campaigns since 2018 have driven 18 movies across the $1 billion global box office mark. His leadership also spanned work across Disney+\u2019s top-performing series, the Disney100 global brand campaign, the international expansion of D23: The Official Disney Fan Club, and the creative campaign for Disneyland Resort\u2019s 70th anniversary.<\/p>\n \n\t\u201cOver more than two decades at the company \u2013 and as Disney\u2019s first-ever Chief Brand Officer \u2013 Asad has helped bring the magic of Disney to life for millions through his exceptional leadership,\u201d said Iger in a statement. \u201cAs our businesses have evolved, it\u2019s clear that we need a companywide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit.\u201d<\/p>\n \n\t\u201cAsad is an exceptional creative leader with strong strategic and operational prowess and deep experience across Disney and its brands, and we are excited for what we will accomplish together as we strengthen the connection between Disney and audiences around the world,\u201d said Bergman, Walden, D\u2019Amaro and Pitaro in a joint statement.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source deadline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The Walt Disney Company has never had a Chief Marketing Officer \u2014 until now. Asad Ayaz, the studio\u2019s Chief Brand Officer and 20-year veteran, is being named to the newly created role of Chief Marketing and Brand Officer and will now oversee marketing and brands for Disney Entertainment, Disney Experiences and ESPN. Essentially, Disney is […]<\/p>\n","protected":false},"author":2,"featured_media":2235114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[344116,23301],"class_list":["post-2235113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-asad-ayaz","tag-disney"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Asad-Ayaz-Named-Disneys-First-Ever-Chief-Marketing-Brand-Officer.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2235113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2235113"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2235113\/revisions"}],"predecessor-version":[{"id":2235115,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2235113\/revisions\/2235115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2235114"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2235113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2235113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2235113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}