The Fall Off<\/em><\/a>. He dropped what\u2019s labeled \u201cDisc 2 \u2013 Track 2\u201d alongside a striking music video that opens with a written statement from Cole about the album\u2019s decade-long journey. <\/p>\nThe text reads like a mission statement, with Cole saying the project has been \u201chandcrafted\u201d for the past 10 years and framing it as something he owed to himself and to hip-hop.<\/p>\n
Once the track kicks in, Cole takes listeners through his story, taking a creative leap by rapping about his life in reverse.<\/p>\n
The music video leans fully into that concept, showing Cole in a room as time appears to rewind around him, with movements, sequences, and visuals that suggest he\u2019s living his life backward. <\/p>\n
The video matches the song\u2019s narrative, which plays like a memoir being unspooled from the end to the beginning.<\/p>\n
\u201cMy life, I see it in reverse,\u201d Cole raps to start the track, before opening with a haunting scene that starts with his death. \u201cI first appeared in a hearse,\u201d he continues, describing a funeral and a family in tears, only for the story to rewind decades at a time.<\/p>\n
From there, Cole gives fans a reverse highlight reel, flashing through late-career accolades, purpose, fatherhood, relationships, fame, temptation, touring, and industry pressure, before ultimately rewinding all the way to his childhood. <\/p>\n
The timeline collapses in reverse as Cole references removing a wedding ring, club nights, the early grind, and then the moment his rap dreams begin, ending at the start of his life as he reflects on his father re-entering his world and his identity forming.<\/p>\n
The new track arrives just as Cole ramps up the countdown to his next full-length project. On Wednesday (Jan. 14), he shared a teaser trailer for The Fall Off<\/em>, confirming the long-awaited album will be released on Feb. 6. The project will serve as his official follow-up to 2021\u2019s The Off-Season<\/em> and his 2024 Might Delete Later<\/em> mixtape.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.complex.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"J. Cole is officially back in motion, and he\u2019s doing it in classic conceptual form. The Dreamville rapper released a new song this week as part of his rollout for highly anticipated album The Fall Off. He dropped what\u2019s labeled \u201cDisc 2 \u2013 Track 2\u201d alongside a striking music video that opens with a written […]<\/p>\n","protected":false},"author":2,"featured_media":2235221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2235220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/J-Cole-Raps-in-Reverse-on-New-\u2018The-Fall-Off-scaled.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2235220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2235220"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2235220\/revisions"}],"predecessor-version":[{"id":2235222,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2235220\/revisions\/2235222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2235221"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2235220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2235220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2235220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}